Our local cable for 40,000 subscribers charges as low as $2 per 30 second spot and we are planning on airing an ad.....I want to know if any of these videos that people have made are available in the higher resolution necessary for TV compared to youtube???
Let us know if anyone has high quality ads to be able to edit or use.
Check your local cable rates as they are suprisingly DIRT cheap... we will link the ads to the meetup group(s).
More pricing example with Comcast cable here in Pacific NW
6am-9am (random placement) $3 per 30 second spot---FOX and CNN $15 per 30 second
midnight to 6am random placement (all channels) $2 per 30 second
6am to midnight random placement (limited channels) $3 per 30 second spot
I am quoting these from memory without the pricelist ....this area has a population of 145,000 aprox. with 40,000 subscribers....
You do need to fill out some type of paperwork identifying who you are as "friends of" or something I am told.....(although a person can donate so much towards a campaign so I don't know why a group of people can't collectively have a large amount of money for these inexpensive ads.....
NOW is the time to use them to spawn growth in meetups.
HELP
I can answer all your questions sir. Getting an ad on TV is ABSOLUTELY NO EASY TASK, I can promise you that.
Here are the technical specifications:
Submit your ad.
If you've produced a 30-second ad for your business but still want to use Spot Runner’s powerful, targeted scheduling, let us know—we’ll work with you.
For a $249 fee, you can use Spot Runner's media planning and buying capabilities to run the ad that you've created.
To submit your ad:
* Make sure your ad meets all the requirements below.
* Pay the $249 handling fee to reserve your ad slot
* Create a Spot Runner airtime schedule for your ad.
* Link your purchased ad slot to the airtime schedule you've created on your My Campaigns page.
* Mail your ad for review.
Ad requirements:
All ads must be submitted at least ten (10) days prior to your airtime schedule start date. We require a 10-bit, uncompressed QuickTime .MOV format (720 x 486) that includes all of the following information and sequencing. Spot Runner will rename the file of your ad prior to trafficking. We will not alter the content of your ad.
Acceptable video and audio quality:
* Average digital audio levels must range between -17dBfs and -20dBfs (Analog: 0dB @ +4 dBm ref).
* Digital audio levels should peak between -10dBfs and -12dBfs (Analog: no higher than +3), with a maximum of three peaks per second.
* Setup level should equal 7.5 IRE.
* Luminance levels should not exceed 100 IRE.
* Chroma levels should not exceed 120 IRE.
Note: Your file will be very large, around 800 megabytes. This is normal, as the quality needed for your spot to run on television is very high, much higher than what looks good on your computer screen. Please be sure to meet all the requirements or your ad may be rejected by the media outlets.
Be sure to name your file with this ID: NU0L and write this ID along with your first name, last name, email address, and company name on the data DVD so we can properly associate your ad with your Spot Runner account.
The content of your ad must meet all current FCC requirements for Broadcast Quality. We will decline ads that do not meet the appropriate guidelines for nudity, profanity, proprietary material, etc. In the event that we have any concerns with regard to content or technical requirements, we will contact you by email. There is a $249 fee associated with submitting your ad.
Please note these specifications are for the ad company Op NH will be using, I'm not aware of which company you'll be using so can't help you there.
As to the legalities, you'll need to form a Political Action Committee (PAC) and put the following disclaimer at the bottom of the ad:
"Paid for by Whatever PAC. (Contact info here). Not endorsed by any candidate or candidates committee."
With the PAC, you may accept donations of up to $5,000 per person per election cycle, and MUST collect the name, address, and occupation of anyone who donates over $200 to report either monthly or quarterly to the FEC.
Please read the following about establishing a PAC and READ IT THOROUGHLY for Christ's sake:
http://www.fec.gov/ans/answers.shtml
And by the way, you can't use ANY copyrighted songs, videos, etc. without express written permission of the owner of the content. You run into copyright law and infringement with that.
Also, NO YOUTUBE ADS WILL WORK AS A TV AD. Read where it says the file should be around 800 Megs. That's almost a Gig, and many computers only hold about 40 Gigs! Content for TV has to be EXTREMELY high quality. Good luck with that.
If you need any help, please feel free to contact me
Thanks for your enthusiasm!
Brandon
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