UtahApocalypse
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Ron Paul 2012 - "Restore America Now" Official Campaign Logo
- Thread starter UtahApocalypse
- Start date
teacherone
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http://www.ronpaulforums.com/showth...-is-the-best-slogan&highlight=restore+america
you're famous now Utah!
you're famous now Utah!
IndianaPolitico
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I like! Very professional.
Dave Aiello
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Not too sure about that "A" being slapped all over the site. I do think the logo is clean, if not too much of an "obama-wannabe".
satchelmcqueen
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i dont like it. looks to obama to me. this will be a bad thing to run with i think.
Karsten
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I like it.
The 2008 slogan was "Hope for America," and THAT sounded Obama-ish, and did not say anything about who Ron is.
What we are trying to do, is restore America, as our founders intended it.
RonwasRight
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fantastic. sharp and refreshing. The best one I have seen yet. "restore America" sounds wonderful. an inspirational logo. 
JohnEngland
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But a catchy logo can be effective in drawing people in. That's why businesses invest so much time and effort in designing logos, to attract people to their product...
JohnGalt1225
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I really like "Restore America Now," as the theme. It lets people know what Ron is all about.
sailingaway
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But a catchy logo can be effective in drawing people in. That's why businesses invest so much time and effort in designing logos, to attract people to their product...
I hated Obama's logo, I thought it ironically underlined how much the man was a focus group designed, manufactured product. I thought Romney's was just stupid looking.
This one looks great and being Ron's full name and in the middle, doesn't look as much like he is a brand. Happens, I don't like branding people, but this goes to any branding, so if the campaign is going with branding, I'm glad they picked one that looks really cool. Now we have to work on the bus I saw in a different thread.
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Nate-ForLiberty
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hahaha!!!
UtahApocalypse
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I don't know if the campaign was following my thread here, and on Facebook..... but I will smile happily about it
LibertyManiacs
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As a designer that does this type of thing for a living, I'm just slightly conflicted on this logo. I'll explain. (Consider this VERY CONSTRUCTIVE criticism).
I think it is in many ways actually one of the better logos for a presidential candidate there has been in the last few elections. It's a well-kerned typeface with tasteful serifs that isn't a drastic departure from the Palatino Linotype of the 2008 run. In this sense it has roots in the beginning of the revolution, but it's aesthetically more mature and serious in the way it present's the Ron Paul brand. Most candidates have awful branding. Obama was one of the 1st to actually utilize graphic branding in a much more sophisticated way, which was a double-edged sword in many ways - but his campaign showed the power of dealing with branding in a thoughtful, straightforward way. Others will be investing heavily in such branding I would guess.
The three red white and blue elements crossing the "A" (or crossbar in typography speak) add interest with visual rhythm and color. It's really the heart of the wordmark, and that it was chosen for an inside letter is actually pretty interesting. The letter "A" is one we identify with very early in "A"merica. It is a alphabetical symbol for excellence in academics, commerce, and quality. To a guy like me, who will likely be spending hundreds of hours producing Ron Paul products and marketing material in the next year, this certainly is not lost on me. (And yes, I'm sure anarchists will appreciate it too.)
I also applaud the campaign using a design from a young supporter. I remember seeing the original proposal a while back and loved that this gentleman was like 21 years old or something. That's pretty cool, and really shows what kind of movement this is.
Now for my minor criticisms. The crossbar on the "A" is, I think, a bit derivative of the Obama "O" logo, I'll admit. While that isn't really artistically important, because in this case I think it is employed very well, we have to be somewhat careful with this I think. The Obama administration to conservatives and republicans - the primary voters and activists - is now a symbol of, well, evil to put it honestly. That O obscured by the red and white bands to many is a painful symbol of not only their country's reversal in progress, but their very own reversal of fortune.
I think there are many ways to use this "A" to mitigate the faint similarities between the two logos - Ron Paul is the "A"nti "O"bama - but I just want to point out that to the GOP electorate that still holds onto support for the wars and other statist policies that Dr. Paul heroically speaks out on, they may use this against the campaign.
Overall, however, beautiful job! I like it. I look forward to using it. I applaud the young artist! And... when can I get my hands on it and start putting it on product!!!
I think it is in many ways actually one of the better logos for a presidential candidate there has been in the last few elections. It's a well-kerned typeface with tasteful serifs that isn't a drastic departure from the Palatino Linotype of the 2008 run. In this sense it has roots in the beginning of the revolution, but it's aesthetically more mature and serious in the way it present's the Ron Paul brand. Most candidates have awful branding. Obama was one of the 1st to actually utilize graphic branding in a much more sophisticated way, which was a double-edged sword in many ways - but his campaign showed the power of dealing with branding in a thoughtful, straightforward way. Others will be investing heavily in such branding I would guess.
The three red white and blue elements crossing the "A" (or crossbar in typography speak) add interest with visual rhythm and color. It's really the heart of the wordmark, and that it was chosen for an inside letter is actually pretty interesting. The letter "A" is one we identify with very early in "A"merica. It is a alphabetical symbol for excellence in academics, commerce, and quality. To a guy like me, who will likely be spending hundreds of hours producing Ron Paul products and marketing material in the next year, this certainly is not lost on me. (And yes, I'm sure anarchists will appreciate it too.)
I also applaud the campaign using a design from a young supporter. I remember seeing the original proposal a while back and loved that this gentleman was like 21 years old or something. That's pretty cool, and really shows what kind of movement this is.
Now for my minor criticisms. The crossbar on the "A" is, I think, a bit derivative of the Obama "O" logo, I'll admit. While that isn't really artistically important, because in this case I think it is employed very well, we have to be somewhat careful with this I think. The Obama administration to conservatives and republicans - the primary voters and activists - is now a symbol of, well, evil to put it honestly. That O obscured by the red and white bands to many is a painful symbol of not only their country's reversal in progress, but their very own reversal of fortune.
I think there are many ways to use this "A" to mitigate the faint similarities between the two logos - Ron Paul is the "A"nti "O"bama - but I just want to point out that to the GOP electorate that still holds onto support for the wars and other statist policies that Dr. Paul heroically speaks out on, they may use this against the campaign.
Overall, however, beautiful job! I like it. I look forward to using it. I applaud the young artist! And... when can I get my hands on it and start putting it on product!!!
LibertyManiacs
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Great job Skylar Hartman!
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C
Chester Copperpot
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And for everybody else we can just go with this
low preference guy
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And for everybody else we can just go with this
i like it
