Re-cutting "FOR LIBERTY" to be used as a RP/R3V 2012 campaign tool - View within

After looking at the available print space on the original 2-panel sleeve idea, it seemed like having such little space on the back was not the best idea. Seeing we want these to be beautiful printed lit pieces (in addition to the film inside) we're considering changing to a 4-panel wallet fold sleeve. This sleeve gives us 2 additional panels for full color graphics and text, albeit viewable once the item is opened up.

The problem is they cost a little more, but if we run a larger quantity we can make up the cost difference. Wanted to see what people had to say about it. Go with the 4-panel wallet to get additional space? Or stick with the 2-panel?

4-PANEL WALLET FOLD

1094die.jpg


EXAMPLE PIECE

4p-wallet-sleeve.jpg
 
At lower quantities the difference would be around $.11/ea. If we increase the quantity the difference becomes a wash with the 2-panel at lower quantities. So it will take a 2x larger initial investment on our end to get the price down.
 
I think the additional space is worth more than you'll end up paying for it. Do you think you can sell what you order?

What quantity were you going to order if you get the 4 panel?
 
Nate-ForLiberty said:
I think the additional space is worth more than you'll end up paying for it. Do you think you can sell what you order?

What quantity were you going to order if you get the 4 panel?
Click to expand...

4-panel would be 25,000 units vs 10,000 for the 2-panel to get the better pricing, making them essentially the same cost. A grassroots group in IA & NH contacted us a couple weeks ago wanting 50,000 to hand out in the 2 states, having chosen our re-cut as the piece they wanted to push to voters. If that happened we could run a much larger quantity and get even better pricing. I'm not too worried about moving out the stock once we get it in, and once the campaign really gets moving.
 
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AdamT said:
4-panel would be 25,000 units vs 10,000 for the 2-panel to get the better pricing, making them essentially the same cost. A grassroots group in IA & NH contacted us a couple weeks ago wanting 50,000 to hand out in the 2 states. If that happened we could run a much larger quantity and get even better pricing. I'm not too worried about moving out the stock once we get it in, and once the campaign really gets moving.
Click to expand...

Then as long as you can handle the extra initial costs, go for it! absolutely!

4-panels would be fantastic. I really don't see the downside :) (your personal finances not being a factor in my no-downside perspective :p)
 
That's my thinking too. We'll need to raise a good chunk of cash to get thinks rolling. Considering opening up pre-orders soon.
 
AdamT said:
That's my thinking too. We'll need to raise a good chunk of cash to get thinks rolling. Considering opening up pre-orders soon.
Click to expand...

You might want to consider hitting up some of Ron Paul's more distinguished (rich) supporters to help with the initial costs, too. These DVDs will be a great tool to go door-to-door with, fair booths, conference booths, pass out at the mall, etc. Business owners can even put a stack at the cash register with a sign that says "Free DVD!". There are gas stations with a dvd rack that might sell them. All kinds of possibilities for these. I bet when all is said and done, even you will be amazed at how many of these you moved.
 
The 4 panel sleeve is a better idea not only because it contains more space, but because that extra space acts as an advertisement convincing people to watch the DVD in the first place. A lot of people will be given the DVD, but the question is whether they will actually watch it. You need to take very special care in what's included on the sleeve in order to maximize viewership.
 
Sentinelrv said:
The 4 panel sleeve is a better idea not only because it contains more space, but because that extra space acts as an advertisement convincing people to watch the DVD in the first place. A lot of people will be given the DVD, but the question is whether they will actually watch it. You need to take very special care in what's included on the sleeve in order to maximize viewership.
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Yes exactly. Taking very special care with this.
 
I've been eagerly awaiting these. My meetup would probably do 500-1000 units for the initial buy.
 
Guys, I know you're probably just wanting to wrap this thing up, but I noticed a bit of a flaw with the video.

If someone who doesn't know a thing about Ron Paul watches this video, they will come away with zero idea of his knowledge of economics, or knowing that he predicted the housing collapse in 2003.

This clip is probably the single most powerful tool we have in conveying that message:

Starts at 2:00


 
If it's too late to add in more economic clips to the final cut, then maybe one of the panels can be dedicated to Ron Paul's economic credentials.
 
That picture of Reagan and Paul should go on the inner sleeve somewhere along with text.
 
We should pass out thousands, no millions of copies of this DVD to the crowds gathered to watch the fireworks on July 4th.
 
This might be a minor point, but I was wondering what paper stock you're using for the sleeve? Is it glossy paper or matte type paper?
 
Esoteric said:
Guys, I know you're probably just wanting to wrap this thing up, but I noticed a bit of a flaw with the video.

If someone who doesn't know a thing about Ron Paul watches this video, they will come away with zero idea of his knowledge of economics, or knowing that he predicted the housing collapse in 2003.

This clip is probably the single most powerful tool we have in conveying that message:

Starts at 2:00


Click to expand...


I tend to agree. Ron Paul's accurate predictions are what really got me on board back in late 08.

But either way, this is a great idea and I'd like to order a bunch to hand out, especially on July 4th like jmdrake said.
 
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