bbwarfield
Member
- Joined
- Jan 9, 2012
- Messages
- 826
There are probably other unexplored products that could be effective as well.
Beer cuzies (sp?) golf balls, frisbees, mint tins. Things spend a lot of time with and are not brand loyal too. Keychains, they are not cheap but political campaigns use them because they attach the person to the candidate and people see it on such a personal item. I think it's harder to get someone to use a keychain than a beer couzie at a sporting event, they may not use it ever again, but for that event they are a "Rand man" or whatever. Keychains get thrown in drawers and never get seen again for the most part but are really effective when used