They don't care what he looks like. When he's making logical arguments about economics and government he might as well be speaking Chinese as far as the majority (not all!!) of women are concerned. Most people just don't get it. I mean, when was the last time you saw a commercial for makeup try to make it's case using facts and figures? It doesn't work. They appeal to emotion to make the sale.
This is true for most imo. I agree. Women (not all, of course) are more likely to rely on emotions. Appealing to women means relating to the issues that they deal with on a daily basis and translating Paul's message into something they can relate to easier. Grocery bills. Costs of health insurance. College tuition. Crime. Education. Opportunities for their kids. Aging parents and caring for them. It is women (mostly) who are handling these things/issues in their households and lives. The answers are simple, Ron Paul has them, but they just aren't broken down in a way that most women "relate" to imo. We have to make it personal for them.
Example: The racist drug war fuels violence and furthers the police state.
True statement. We all get it. But if you want most women to care about that statement, to relate to it, then it needs to become more detailed and personal.
Points that hit home to women-
How many young people try pot? How many young people, college students, are in prison for this? Do you think your child should ever go to prison for trying pot? How many mothers are dealing with this right now? Where are their interviews? How many sick people are in prison? How many children are growing up, right now, on the streets without their fathers? How many are children are killed by gangs which exist because of the black market on drugs? Are people with cancer sitting behind bars for trying to increase their appetite by using pot? How many lives have been ruined? Show pictures. Give details.
Or look at the Dept of Education. Paul wants to eliminate it. We all get that and what it means. But it needs to be expounded upon, showing the mismanagement of education, the waste of money, the kids who fall through the cracks...pictures, details, personal stories, more details...and this one must be handled w/care, without coming off as attacking teachers.
