My first thoughts: I thought at first this ad was attacking Romney by bringing up 'etch a sketch', to which I thought "awesome, hes going after Romney now". Then it switches to santorum and gingrich bringing up the etch a sketch and my thoughts are "wait, is he attacking grinch and santorum for being no different?". Then Ron Pauls name comes at the end and I am left confused on the what the ad is about. Yes, he brings up that we should focus on the issues, but the visuals shown were not in sync with what the text presented and as a result, I overlooked it. It's a bad ad, imo.