People, this is the media triage system. Essentially they make a list of candidates and figure which represents their interests them the best. The ones at the bottom of the list are vigorously attacked first. They will shift their attacks around and sometime are subtle in how they get rid of each candidate that might be a threat to them and the powers they represent. At the end of the game, they might select an opponent for their favorite based upon the weakness of that candidate. But, know that they will never be fair, and they don't really give a damn about the country. It's all about protecting a pretty great lifestyle that they have.
Ultimately, the answer might be to have an cohesive alternate media network. The programing would be similar to FOX, CNN or MSNBC, but it would be "broadcast" over the internet. The key here is "cohesive". Most people sit down and watch the box, rather than cruise the internet.
There is plenty on content available, and many competent people that could run segments of 1/2 hr or more. 24 hr programing. Critical of the failed status quo. Both to inform and educate, and to serve as a counter to the biased and self serving media.