First off....
Thank You All!!
With out everyones support of spreading the message, creating video and graphics, and of course donating as my $20.12 would not have meant much.
Now on to work.....
The LibertyPAC money bomb was born on February 8th, That gave us 12 days to promote it. This was the biggest downside of the event, and we still pulled through with an amazing day. The other downside was the fact the Dr. Paul has not yet announced. Both of these issues should be eliminated in future money bombs.
Facebook
I found that using a Facebook event was extremely effective. It allows a much easier "reach out" then typical means of getting someone to visit a website. I think any money bombs should at least include, if not use an event page as its main core.
One thing I did not implement was a separate group for the event. My thinking on this would be that the group can be used for prep work such as graphics, videos, and tools to be used in promotion of the event. the advantage of a group over a event page for this is that you have a inner discussion board where things can be easily organized.
An aspect that we need to better consider and take advantage of is FB Ad buys. know several people did these out of there own pocket and accord. In the future we need to coordinate these efforts to have several ads that target different focus groups. Also if we pool our money we can purchase a much larger ad buy for core targeted audiences.
Reaching Out
Facebook was great for reaching those we already are connected with. We need to always be trying to bring in new people. Any moneybomb we create needs to have an educational impact; about Ron Paul, and hopefully some history as well.
We need to better coordinate twitter so we are able to crate a trending event. We should compose templates for several different tweets, make sure they all link to a singular place (yesterday links were to the forums, the event page, and to LibertyPAC) and that we are consistent with # tag use.
We also should pre-format templates for us to send to our personal friends, family, and others via email and other messaging. This is something that could be valuable to brining in those that don't normally donate to politicians but want to be a part of something thats going to be newsworthy and record breaking.
Bomb in a Bomb
Last night at 9:00PM I proposed a mini-bomb that was to hopefully bring in 100k in a single hour. Part of that idea was to drive donations, but also as an experiment. I wanted to see how rapidly our connected universe could coordinate a money bomb, and discriminate information. I have not had a chance to see raw data, or interactive graphs but the following graph does seem to show a measurable steeper incline during the 'power hour'
What I take form this is that we can mobilize very rapidly. This could be used throughout the campaign for "mini-bombs" that have little to no planning in advance. These type of events could be done as responses to media bias, other candidates statements, and during debates.
Conclusion
With pulling off nearly 400k with less then two weeks of planning I know that we will have a TEN Million dollar day moneybomb during the campaign. We have to work at it and we well coordinated. We have to reach out even further to those that our nor necessarily within out circle.
Again Thank you. I would love to hear everyone else's analysis and thoughts. 2012 has Begun and this was just a muster call to action.
~Damon
Ron Paul 2012
