started a thread with this yesterday, but it didn't take off.
Moneybomb matches and momentum
This is kind of weird. I posted my match offer in competition with malkusm's, which had momentum, thinking ti wold be a minor glitch as I was offering a better match of 1:1 vs his 1:5, but I got no takers the first hour and started promoting it. Granted, a lot of people were pretty much tapped out and it's the end of the day. OTOH, donations overall really took off in the evening - though not so much here. probably due to the viral marketing and ppl getting home and dinnertime.
Anyway, I'm wondering if I derailed his match offer. I really thought I might steal one cycle from him and it would be over quick. We should really look at the dynamics of this, average contrabution, repeat donors, stuff like that.
Any thoughts? I thought I was helping, yet I'm not so sure in the overall effect. His matches seemed to be winding down a bit, but that's subjective. Any thoughts?
Might also want to look at viral marketing spread so we can do better next time. Also, the effects of mini-bombs at certain times, like the 10-11pm thing.
My match was originally for 5 $20 donors, but I'm expanding that to 10 w/ 4 slots left in the 10-11pm window 1:1. His was open ended 1:5. What strategy works better?
Discussion?
-t