MoneyBomb!!! Analysis and Discussion for 2012

I think it is important to have a list of groups who have worked with us in the past on broadcasting the event. Have contact names for each group so we can better coordinate spreading the word. Also find new groups to work with.
 
We should learn from Schiffs money bombs. The weekday ones were HUGE and the weekend ones sucked. People won't even be home on a holiday weekend.
 
Another thing to help spread the word would be to make sure we have a variety of banners, avatars, etc advertising the event and make the readily available for use. Also make a list of things people can do to help spread the word. Maybe have special weeks where we focus on spreading the word on FB, another week where we focus on radio events, another week where we spread it to Tea Party affiliates, etc.
 
Nov 5th, 2007 ($4.2 mil) was a Monday and Dec 16th ($6.4 mil) was a Sunday.
 
so is one per quarter too much? I'd say that's possible, and wouldn't want more than that.

is there an alternative? maybe we do one or two moneybombs, then come up with the next great big thing? donation parties? i dunno.
 
A few thoughts from someone who has helped advertise for large scale events and helped various organizations/conventions increase attendance:

1) There must be coordination on a grand level, this is absolutely true.
With tons of small mini bombs by tons of people and without much coordination, the money will still add up, but it won't necessarily warrant mass media attention or allow us to look organized. Sure, that may mean some people can't take the front seat, but that doesn't really matter when we're talking about the big picture.​

2) Spread out the Money Bombs
This will give people time to save up money, advertise, etc.​

3) Plan Events Around "Pay Days"
Preferably not at the first of the month (rent). When people get paid, they like to spend. Capitalize on this.​

It's tough to plan mass events like what the Grassroots are trying to do for Ron Paul without some centralized point or individual who can say in which direction the movement should be heading. Everyone has an idea of what to do, it's getting all that stuff compiled while still working with Ron Paul's staff to maximize the efforts. Having set-in-stone dates for the Money Bombs (I love the quarterly idea someone proposed) will give the people time to plan and even let Ron Paul know when he can plan to do certain things that could further maximize the event.

I think doing advertising on a local scale and on the internet is doing us a lot of good. Maybe it's time someone started an "official" thread for a money bomb and put some of these ideas to a vote here on the forums. I guess the next step would be to do some outreach to some of the other groups who don't come here as often to get them on board. Then, we all do our best to stick to them and promote the events that we have agreed on while still operating on a local level as we have been doing but incorporate the bigger events into that localized message.

Just my 2 cents.
 
I agree we need to have a moneybomb communications model. There are so many great resources we should be using. We are great amateurs...we could REALLY be a force to be reckoned with if we came up with a strategy for the moneybombs. And I totally agree that too many independant moneybombs dilute interest.

It's time to go pro on this utilizing the great amateur talent we already have. One big mistake we made was not using Alex Jones to promote this thing yesterday....even if we pay for an ad. Love him or hate him....he pulls in big, big bucks for RP and we missed out on probably a couple 100 thousand yesterday because of no one asking him too. Lew Rockwell didn't mention it either. This moneybomb happened in a vacuum yesterday....a profitable vacuum though :).

Could the LibertyPac centralize these efforts?
 
I'm not familiar with the various groups like LibertyPac or any of the sites that handle the money bombs. But, speaking from experience, it usually works well if there is ONE person in charge of contacting the "hard hitters" like the individuals PatriotOne mentioned above. This will give that one individual some type of official title and allow that person to have more leverage instead of just being another "one of those crazy Ron Paul supporters". I worry that with too many people contacting certain voices, we could come off as spam. Just a concern.

Edit: Also, having one person would give the air of unity and organization.
 
Last edited:
I'm not familiar with the various groups like LibertyPac or any of the sites that handle the money bombs. But, speaking from experience, it usually works well if there is ONE person in charge of contacting the "hard hitters" like the individuals PatriotOne mentioned above. This will give that one individual some type of official title and allow that person to have more leverage instead of just being another "one of those crazy Ron Paul supporters". I worry that with too many people contacting certain voices, we could come off as spam. Just a concern.

You would be correct on outsiders to the movement, but Lew and Alex probably wouldn't mind. The thing with Money Bombs is that they aren't outreach initiatives to bring people aboard the flotilla, but they are mobilizations of those all ready on. During the inter-periods of 'inactivity' that is when we do the hard-hitting work to get people to get aboard the flotilla. That's why I really like the Charity for Liberty concept. It's a great concept -- lots of media exposure, helps the community, and builds a positive image of our movement (which one could argue we may need :p).
 
I agree we need to have a moneybomb communications model. There are so many great resources we should be using. We are great amateurs...we could REALLY be a force to be reckoned with if we came up with a strategy for the moneybombs. And I totally agree that too many independant moneybombs dilute interest.

It's time to go pro on this utilizing the great amateur talent we already have. One big mistake we made was not using Alex Jones to promote this thing yesterday....even if we pay for an ad. Love him or hate him....he pulls in big, big bucks for RP and we missed out on probably a couple 100 thousand yesterday because of no one asking him too. Lew Rockwell didn't mention it either. This moneybomb happened in a vacuum yesterday....a profitable vacuum though :).

Could the LibertyPac centralize these efforts?


I agree with this, we definitely need some sort of centralized communication system for all sorts of Ron Paul and Liberty groups to coordinate these things.
 
You would be correct on outsiders to the movement, but Lew and Alex probably wouldn't mind. The thing with Money Bombs is that they aren't outreach initiatives to bring people aboard the flotilla, but they are mobilizations of those all ready on. During the inter-periods of 'inactivity' that is when we do the hard-hitting work to get people to get aboard the flotilla. That's why I really like the Charity for Liberty concept. It's a great concept -- lots of media exposure, helps the community, and builds a positive image of our movement (which one could argue we may need :p).

thanks, glad you like the idea (CharityforLiberty.com), good will will do good for us.
 
I like Charity for Liberty as well. I think that could also be done on most other "good will" holidays even without a centralized effort, just on the local level.

For example, Arbor day - get a group of people wearing Ron Paul Tshirts together and plant some trees. Hand out pamphlets maybe have someone cook up some BBQ or whatever and make a family day out of it. It could even just be one tree... LOL You get the idea...

Hold a 3k race to donate money to some charity of your liking and have your group wear their Ron Paul shirts with corresponding logos to the event. Then, make sure you're always in front of everyone else so they have to see the logos the whole run!

The whole "tea bagger" crap was not exactly good for our image. Sure, it got the word out but there were so many fanatics and people who were not really getting the message and just wanted to oppose Obama that I think it started sending a mixed message. Doing things in conjunction with charitable events while supporting Ron Paul is probably the best thing we can do to clean up the image of the Tea Party while letting people know that we're organized and good people - not just out to oppose the current regime or whatever else it is they think we're doing...
 
I think there should be a Money bomb on April 15th to get us off the ground and give us plenty of time to get ready for Ames Iowa. Really that is where all our time and effort should go.
If we wait until July to have a Money Bomb, we wont be able to use the funds effectively for Ames. Just like when we had a Money Bomb in December and the funds came in too late, if we wait till July the funds wont help us much in Ames because we need to have a well funded plan in place at least three months before the straw poll. We need to take this one step at a time.
The best case scenario would be Ron announcing in Mid March and having a month to prepare for a Money Bomb. A month is more than enough time to get the word out for a Money Bomb.
 
it'll never be perfectly centralized as far a grassroots, efforts, but there is a great deal of organization already

- Trevor Lyman is in control of some large and effective mailing lists from 2008 efforts

- Campaign for Liberty and YAL have been big sources of organization but they can't advocate for candidates

- http://facebook.ronpaulisnow.com -there some of the forums guys organized standardized facebook groups for every state
 
The tough part about that is the "Ron announcing in March". We don't know when he will announce. The sooner, the better, of course... but...
 
Not sure of that for a few reasons:

1- Ron Paul announcing will create a spontaneous outpouring that cannot really be planned for...

2- It takes time to promote these things, waiting till RP announces will then set the date x amount further down the road

3- Last cycle we got the money to RP too late to be effective...

AFAIK, that was the biggest mistake we supporters made, organizing a late moneybomb. It was a great event, but at the cost of so many donations that could have poured in earlier. I like the idea of a moneybomb immediately when he announces, but maybe make it a moneybomb week instead of a moneybomb day. The moneybomb seems to gain momentum as the day progresses, I'd like to see how a multiple-day event would perform. A week should be enough time for the word to get out once he announces.

Here's a few ideas I think could make it more interesting or successful.

* Set benchmark goals for reaching 2 million by the end of the week (the "mild-success" benchmark), another set of goals for 5 million, 10 million and 20 million.
* Double Down challenges. Double your previous day's donation every day, $10 (or more) suggested to start if you donate on the first day. Over 7 days that $10 doubled every day would add up to $1270. To max out, start your donation with $19.68, which would reach a sum of $2499.36 on the last day.

Above all, we just need to find momentum and keep it going. And we need to do it very early in the campaign.
 
We need a better, more concrete way of coordination about these things.

Do we have one of these http://www.bettermeans.com?
I've never used it but I've seen people suggesting it.

This looks like a good tool for committee work and I suggest that teams will need to communicate seemlessly with the greater grassroots for maximum effectiveness...

I like the idea of a Money Barrage. A two or three day event coinciding with the charity concept could do nicely. Imagine 500,000 Ron Paul libertarians having a nationwide charity drive with the Money Barrage? Local media and National Media..yay/nay?

I'm intrigued, thinks it needs tweaking but love the concept...

I want to address the ThisJuly2nd issue... I will save much of what I learned from yesterdays event for its own analysis thread.

+rep, I look forward to seeing that thread... was a great day :D

I think it is important to have a list of groups who have worked with us in the past on broadcasting the event. Have contact names for each group so we can better coordinate spreading the word. Also find new groups to work with.

Yup

We should learn from Schiffs money bombs. The weekday ones were HUGE and the weekend ones sucked. People won't even be home on a holiday weekend.

Nov 5th, 2007 ($4.2 mil) was a Monday and Dec 16th ($6.4 mil) was a Sunday.

Perhaps it's the holiday aspect rather than the weekend? That will be at odds with our propensity to use a significant date. Hmmm... you guys just gave me an idea... :eek:

Another thing to help spread the word would be to make sure we have a variety of banners, avatars, etc advertising the event and make the readily available for use. Also make a list of things people can do to help spread the word. Maybe have special weeks where we focus on spreading the word on FB, another week where we focus on radio events, another week where we spread it to Tea Party affiliates, etc.

Committees?

so is one per quarter too much? I'd say that's possible, and wouldn't want more than that.

is there an alternative? maybe we do one or two moneybombs, then come up with the next great big thing? donation parties? i dunno.

donation parties = Traditional House Parties - the r3VOLution revolves... :D Perhaps a "Frequency of MoneyBomb" public poll to settle what looks to be a basic question?

A few thoughts from someone who has helped advertise for large scale events and helped various organizations/conventions increase attendance:

1) There must be coordination on a grand level, this is absolutely true.
With tons of small mini bombs by tons of people and without much coordination, the money will still add up, but it won't necessarily warrant mass media attention or allow us to look organized. Sure, that may mean some people can't take the front seat, but that doesn't really matter when we're talking about the big picture.​

2) Spread out the Money Bombs
This will give people time to save up money, advertise, etc.​

3) Plan Events Around "Pay Days"
Preferably not at the first of the month (rent). When people get paid, they like to spend. Capitalize on this.​

It's tough to plan mass events like what the Grassroots are trying to do for Ron Paul without some centralized point or individual who can say in which direction the movement should be heading. Everyone has an idea of what to do, it's getting all that stuff compiled while still working with Ron Paul's staff to maximize the efforts. Having set-in-stone dates for the Money Bombs (I love the quarterly idea someone proposed) will give the people time to plan and even let Ron Paul know when he can plan to do certain things that could further maximize the event.

I think doing advertising on a local scale and on the internet is doing us a lot of good. Maybe it's time someone started an "official" thread for a money bomb and put some of these ideas to a vote here on the forums. I guess the next step would be to do some outreach to some of the other groups who don't come here as often to get them on board. Then, we all do our best to stick to them and promote the events that we have agreed on while still operating on a local level as we have been doing but incorporate the bigger events into that localized message.

Just my 2 cents.

Thanks :) Great observation on the "payday" timing.

Grassroots are tangled chaos by nature. We need to keep that in mind while "organizing"
 
Last edited:
I like the benchmark goals idea... just don't want that to bite us in the tail when Faux News gets ahold of it and says "they didn't meet their quota for the day" and then laughs. Should be a reasonable number for each day.
 
Back
Top