Most of the states are winner-take-all, whether statewide or by congressional district, and McCain is slightly to comfortably ahead of him in most states. He's bracing for a wipe-out.
The big positive out of this is that the establishment will probably mull over proportional allocation like the Dems use if the winner-take-all system lets McCain cruise to victory because of a divided opposition.
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why would he advertise? HE GETS FREE ADVERTISEMENT FROM ALL THE MAJOR NETWORKS!
DUHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHH