Marketing Our Movement

[JS4Pat]

I think we need a non-Ron Paul symbol, catch phrase and/or logo to identify those of us who are in this movement and are committed to the movement that Ron Paul started.

Personally (despite the criticisms) I still love the R[evol]UTION logo. Could we drop the Ron Paul and begin making Shirts, Stickers, Mugs etc. with just R[evol]UTION and maybe a catch-phrase like "Because Freedom is Popular"?

How about substituting Constitution for Ron Paul - Constitution R[evol]UTION ?

I know a lot of us are going mainstream with the GOP and the RLC but I think we still need an overall marketing campaign that rises above Parties and conventional politics.

You could see cars with a Republican Party Sticker on one side of the bumper and a R[evol]UTION sticker on the other side.

You could see cars with a Democratic Party Sticker on one side of the bumper and a R[evol]UTION sticker on the other side.

And Libertarians, Greens, Constitution etc.

What got me thinking about this...
This morning I ran in a race with nearly 15,000 runners and I wore my Ron Paul Hope for America Shirt and Hat. I had 2 young people come up to me and say "I really like Ron Paul - I wish he had done better". They weren't Meetup Members and hadn't been actively involved in the campaign. So I found myself trying to explain that this is much bigger than Ron Paul and there are hundreds of people around town that are ready to carry this message forward. I asked them to join our Meetup Group. Anyways - I think the RON PAUL name could limit our ability to grow the movement. We need something that people can begin to identify US with. (US being the people committed to spreading RP's message well beyond the 2008 elections)

Thoughts???

 

[JS4Pat]

Bumping for Input...

 

[Peace&Freedom]

The 'Ron Paul' part of the 'Revolution' phrase is already established as a brand in the political world, every bit as much as the phrase "Goldwater Republican" or "the Founding Fathers." It bonds a movement to a concrete embodiment of its ideal statesman. There is no reason to separate the two elements, as in the future when Paul is not running and successors invoke the phrase, everyone should know what they mean.

 

[pinkmandy]

I think we have our brand, no need to change it. We have "Ron Paul Republicans" afterall. Marketing- yes. We need to ramp that bit up.

 

[JS4Pat]

The 'Ron Paul' part of the 'Revolution' phrase is already established as a brand in the political world, every bit as much as the phrase "Goldwater Republican" or "the Founding Fathers." It bonds a movement to a concrete embodiment of its ideal statesman. There is no reason to separate the two elements, as in the future when Paul is not running and successors invoke the phrase, everyone should know what they mean.

Yes, you may be right. I was just thinking that right now it's hard to build on the post Ron Paul candidacy movement if we don't have a way to market it as something that is bigger and more far-reaching than Ron Paul's candidacy.

 

[Naraku]

For a society that often labels ideologies based on who conceived them that sure is an odd thing to say.

Generally once people understand what Ron Paul's real issues are, they'll understand Ron Paul Revolution a little better. That's really all there is to it. Emerging political movements are rarely based around the ideas, but the person who espouses them.

Karl Marx was major leader in the socialist movement long before his ideology became a well-known theory. Most people only know Marx because the ideology is named after him and they know about the ideology. Calling it "Ron Paul Revolution" only means Ron Paul is going to be more well-known for his beliefs than his run for Presidential nominee.

 

[boggie08]

I think there is room for both. We need to have a face that does not scream Ron Paul for those that will dismiss us and our ideology. That should not be so hard, since this movement is about so many appealing things.

 

[Humblecowboy]

OK ya'll, first post here. I see that a lot of ya'll have "Senior Member" titles. Well I'm halfway there, I've got the "Senior" part pretty well aced. Anyway, I think "Ron Paul" should remain since that name and the Constitution are synonymous at the present time. I would imagine that when one is mentioned, the other is thought. JMHumbleO

 

[notcarljung]

OK ya'll, first post here. I see that a lot of ya'll have "Senior Member" titles. Well I'm halfway there, I've got the "Senior" part pretty well aced. Anyway, I think "Ron Paul" should remain since that name and the Constitution are synonymous at the present time. I would imagine that when one is mentioned, the other is thought. JMHumbleO

welcome aboard. and I agree.

 

[Athan]

How about substituting Constitution for Ron Paul - Constitution R[evol]UTION ?

I think in order for our movement to grow larger and able to become more timeless we need to replace "Ron Paul" with "Constitution". So I agree with you 100%. We are the Ron Paul Revolution. We must however grow beyond the boundaries of our leader and grow into something that has the gravity of the American Republic's purpose itself. We must become the Constitution Revolution. It is what gives our cause legitimacy beyond the halls of politics. It is what makes Ron Paul right, what gives us the legal reason to abolish the federal government, and the legal reason for fighting for our rights.

As for your comment of:
maybe a catch-phrase like "Because Freedom is Popular"?"

Here's an idea. We leave specific catch phrases up to the person or group promoting it. For instance, I am using "For the Republic; For the Cause!" It individualize our reasons for believing in the Constitution Revolution.

I also highly agree with you that that we need to think of marketing this more effectively and broaden our target audience. The media is our enemy in fact so we do need to be more effective in getting this message to more people beyond this election year for more than a specific political party so we can get rid of the federal reserve, income tax, social security, and etc.

So I found myself trying to explain that this is much bigger than Ron Paul and there are hundreds of people around town that are ready to carry this message forward. I asked them to join our Meetup Group. Anyways - I think the RON PAUL name could limit our ability to grow the movement. We need something that people can begin to identify US with. (US being the people committed to spreading RP's message well beyond the 2008 elections)


DAMN! I'M LIKE A CLONE OF YOU!

Here's another idea I've been mulling for a while and it is just as big. How about we go from "Ron Paul Meetup Groups" to "Sons of Liberty". We are basically doing the same thing they did with the only difference of technology and an established legal document to support our grievances. Let the Obama people keep the Meetup name.

 

[JS4Pat]

How about substituting Constitution for Ron Paul - Constitution R[evol]UTION ?

I think in order for our movement to grow larger and able to become more timeless we need to replace "Ron Paul" with "Constitution". So I agree with you 100%. We are the Ron Paul Revolution. We must however grow beyond the boundaries of our leader and grow into something that has the gravity of the American Republic's purpose itself. We must become the Constitution Revolution. It is what gives our cause legitimacy beyond the halls of politics. It is what makes Ron Paul right, what gives us the legal reason to abolish the federal government, and the legal reason for fighting for our rights.

As for your comment of:
maybe a catch-phrase like "Because Freedom is Popular"?"

Here's an idea. We leave specific catch phrases up to the person or group promoting it. For instance, I am using "For the Republic; For the Cause!" It individualize our reasons for believing in the Constitution Revolution.

I also highly agree with you that that we need to think of marketing this more effectively and broaden our target audience. The media is our enemy in fact so we do need to be more effective in getting this message to more people beyond this election year for more than a specific political party so we can get rid of the federal reserve, income tax, social security, and etc.

So I found myself trying to explain that this is much bigger than Ron Paul and there are hundreds of people around town that are ready to carry this message forward. I asked them to join our Meetup Group. Anyways - I think the RON PAUL name could limit our ability to grow the movement. We need something that people can begin to identify US with. (US being the people committed to spreading RP's message well beyond the 2008 elections)

Wow - Great First Post!

Welcome.

After reading the other posts on this thread - I was beginning to think I was way off base. Glad you see where I am coming from.

Really like your idea of having all different catch phrases under our unifying logo. It captures the individual spirit of this movement while still bringing us all together.

Brilliant!

 

[JS4Pat]

Here's another idea I've been mulling for a while and it is just as big. How about we go from "Ron Paul Meetup Groups" to "Sons of Liberty". We are basically doing the same thing they did with the only difference of technology and an established legal document to support our grievances. Let the Obama people keep the Meetup name.

Perhaps - but "sons" might not have a broad (pardon the pun) appeal.

I am kind of hoping that Meetup Groups eventually change their names to Republican Liberty Caucus (RLC) + Name of their County and eventually individual precincts. We need to begin to act more strategically.

For more information, please take a look at this thread...
http://www.ronpaulforums.com/showthread.php?t=111402

 

[Athan]

Well I myself who has become a young republican can join up the liberty caucus without any reservations. In fact, thank you, I'll be looking for the RLC in Texas thanks to you. However there are others in our meet up group that are officers of the libertarian party, democrats, and others who want to remain independent. Some outright refuse to become Republicans because of a distaste they have. They are the rest of the meet up group members we are not about to forget about and that I was actually referencing.

I am merely proposing for the rest of our Ron Paul "meet up" members to officially change the name to the "Sons and Daughters of Liberty". There is open talk of even switching from the Meetup.com in our area because of how sucky the site's programming is when trying to send files or emails. So soon we will need the name change anyway. We have one set of members that are republicans, and other like minded folks in other parties or unaffiliated.

 

[JS4Pat]

However there are others in our meet up group that are officers of the libertarian party, democrats, and others who want to remain independent. Some outright refuse to become Republicans because of a distaste they have. They are the rest of the meet up group members we are not about to forget about and that I was actually referencing.

One thing I like about the RLC, is that although it is recognized by the Republican Party - you do not have to be a Republican to join! So - if we can get our Libertarian and Independent friends to stay involved with us - we can still be a force.

I left the GOP in 1999 and vowed never to go back. I voted Reform Party in 2000 and Libertarian in 2004. Unfortunately I think the GOP is our best avenue to achieve Freedom, Peace and Prosperity!

But it won't be easy...

 

[spickford]

I agree with you JS4Pat, I think the GOP is our avenue to achieve what we want, because it is already large and well established, and I dont think the sheeple are quite yet ready to embrace a third party, regardless of what it stands for or how right it may be.

I also agree with the original post, I have been telling people I am part of the rEVOLution, not necessarily using RP's name because of the label it has sadly grown from the mass uninformed public. In terms of furthering the rEVOLution, I think the eye opening events of this election cycle has made everyone aware of the powers that be that are maniuplating our country and that need to be stopped. In my eyes, the worst enemy is the main stream media. So many people rely on newspapers and Faux or CNN for their news that they have become so completely misinformed its sad. Some fellow RP'ers and I have a project that we are working to build up to be a reliable alternative news source, with (attemping to be) unbiased stories and articles. Our current plans include adding a morning news daily email with the days stories and insights, a weekly newsletter, forums to debate and post current news stories, and ultimately a Radio show. Please take a second to visit our site!

www.politicallore.com

This is the method that we are using to further the rEVOLution and bring common sense and relevant news and information back to the media.

 

[Athan]

So like silence of approval that means "yes" to Sons and Daughters of Liberty right, Pat?

heh heh...

Anyway I have some ideas for symbols we can use as you first proposed.

I do not believe the US government is using its old WW2 emblem (found on P-51 aircraft) that has a single white star, blue circle background, and three stripes of red and white on the sides. I genuinely like that symbol's simplicity, general statement, and design. Its a symbol that is ten times more appealing than Target's logo, but without the same great marketing backing it.

If we got that symbol and ran with it, it would be great!

If by chance it is still in use or not enough, we can always just add on the emblem black text with white boarders that reads: CONSTITUTION REVOLUTION

CONSTITUTION would be encircled on the top of the blue circle and REVOLUTION encircled on the bottom of the circle.

Why would we use this? For various reasons. One to use for advertisements on Ron Paul like candidates along with the Ron Paul Revolution logo. I am also thinking this logo can be used on members' shirts on the side shoulders.

 

[zara oly]

I agree that we should expound, compound, read aloud all of RP's politidal philisophy.


I had an idea. Why don't we join other people who have assembled in a public arena to protest. We can go out to the war protesters and the . . . . striking truck drivers. These people may not know the peaceful message of Ron Pau and they are RIPE for the message.

There are war protestors here in my town that wear black. Would it be too weird to have Ron Paul supporters there, too, letting people know about Ron Paul ,letting them know Ron Paul's stance on our imperial army? Would it be weird if we went to the workers, the strikers, and let people know that Ron Paul has ideas, not just hot air, about the economy?

Schools, colleges, all these young kids have got to know that there is a man out there is looking out for their future.

 

[Roxi]

you know... Daughters of the American Revolution (DAR) is a group that has been around for a LONG time, is considered very prominant, and are well organized. not only that but I know two long time DAR members who could give some advice on starting up an organization like that...

it could be SADOL "Sons and Daughters of Liberty" and we could have little stickers that identify members on cars, and business windows, etc....

 

[Misesean]

How about substituting Constitution for Ron Paul - Constitution R[evol]UTION ?

I think in order for our movement to grow larger and able to become more timeless we need to replace "Ron Paul" with "Constitution". So I agree with you 100%. We are the Ron Paul Revolution. We must however grow beyond the boundaries of our leader and grow into something that has the gravity of the American Republic's purpose itself.

That's the first step toward joining the "mainstream" - facists, socialists, whatever. The problem with naming a currency something like "dollar" rather than something recognized as a weight (e.g., "ounce") is that whoever's in charge can slowly adjust the weight of a "dollar" downwards without many people being the wiser. As long as the name "Ron Paul" is connected to whatever you claim to be involved in, people can look back at what Ron Paul actually said/believed in, and see whether the organization that bears his name still supports the same things. When you remove the name, the organization can slowly be led off in a different direction without anybody really noticing...and will be.

 

[raystone]

The 'Ron Paul' part of the 'Revolution' phrase is already established as a brand in the political world, every bit as much as the phrase "Goldwater Republican" or "the Founding Fathers." It bonds a movement to a concrete embodiment of its ideal statesman. There is no reason to separate the two elements, as in the future when Paul is not running and successors invoke the phrase, everyone should know what they mean.

The difference is Goldwater was a household word in '64, having won the Republican nomination. Ron Paul's name recognition is at what...20% ?

Ron Paul name also has, unfortunately, a 52% unfavorable rating from Republican voters, I'm guessing lower from Democratic voters.