Please don't pay $300,000.00 for a 12 inch sign on the side of car going 200 miles per hour. This has already been verified as a scam.
This is not a scam so please stop saying it is. Anyone who thinks it is, is clearly not doing their homework and relying on outdated information.
The entire management changed and they are an offical Political Action Committee that abides by all federal campaign financing laws.
Not paying $300k for a sign is a different issue and everyone has the ability to make up their own mind.
But people are focusing too much on JUST the logo on the car. That is a small fraction of what a SPONSORSHIP gives you. I know this FIRST HAND.
You get promoted and endorsed by the driver themselves who have massive fan bases from all over the country. This is what they really get paid to do. They know that without the sponsors they don't race. You get announcers mentioning sponsors on National TV and a political sponsor would also be a good talking point, not to mention the close up camera shots of the cars (yes, even when it is going 200 mph).
NASCAR has the largest attended sporting events in the entire country. Even aside from the TV coverage, there are over 100,000 people who attend virtually every race. People can see the car of their favorite drivers when it ISN'T moving. There are pictures of it on hundreds of websites across the country. You basically get a massive billboard on the semi-truck transporter that has your message on it as it travels across the country and is ALSO seen at the races by the fans and is very often used as the backdrop when local TV reporters do news stories or interviews.
Unlike ANY other sport in America, NASCAR is built around the sponsors. It takes a ton of money to keep these cars and race teams going and the organization and the fans know this. They are passionate about the sponsors of their favorite drivers and the announcers WILL mention it.
People need to stop focusing on just the signage on the car. There is SOOO much more.
I don't even like NASCAR. I think it is a little boring. But my company did this and I know what a massive impact it has (and not just in the local city).
Can $300k be better spent? Maybe. That is a whole different argument. But I don't see very many other projects being launched right now and with the money we have proven that we can raise, $300k is a drop in the bucket. I'd donate to this AND to any other worthy project that came up.