List constructive criticisms for HQ here

Ron Paul, in his advertising, needs to start targeting Baby Boomers. The best way to do this, in my opinion, is to send a message on what might happen if he isn't elected. He needs to drive in the notion of a potential recession, a potential draft, Social Security collapsing, and that the Republicans will lose in November without his base of supporters. He also needs to use softer terms on his more controversial positions, "armed neutrality", "getting government out of people's lives", "more personal freedoms", etc.
 
A couple of Low Cost Ideas to spread the Word

Here are a couple of low cost ideas to spread the word a little further and more creatively.

  1. Radio Ads instead of TV Ads - Tivo killed the TV add
  2. Try circulation CD's or DVD's with the revolution message
  3. Movie theater spots before major film releases
  4. Sporting event advertisments
 
IMPROVE ADDs

hire an add firm or get the grassroots to do them, your adds need to stand out from the pack at a time when people do not pay attention to them because they all look the same. just my 2 cents

ps also get ron on howard it will be huge and free
 
Can we focus on the economy?

Can we focus on the economy? It will decide this race if we steer it in that direction. The race in South Carolina is between three candidates: Huckabee, Thompson, McCain, and either Paul/Romney will pull up 4th.

We should be targeting Romney on the economy now.

He has the most delegates, and we've got to have plans for a brokered convention. He is also a prime contender in Nevada. We have to show well in Nevada. Run some critical ads! Social issue ads can go personal. Economic ads need to be based on facts, and we definately win the argument there. Hit him hard in Nevada on economics, and the "Tax Free Tips Act". Compare and contrast.

Then we can play for 3rd in SC, and come out 4th over Romney by talking economics tied to health-care tied to a little truth about Roe v. Wade.
 
Last edited:
As expected

The MI primaries are over.
There is palpable air of surrender in these forums.

Bradley in DC, best get those suggestions to Dr. Paul himself - NOW.
Without a win to encourage future donors, moneybombs will be a thing of the past.

Sadly, I still believe that this can be won.
It is however terrible to see Dr. Paul supporters become disenchanted.

There were thousands logged in the forums to check on Iowa and NH.
For Michigan? A few hundred. :(

Tell Dr. Paul to look for his 'commandos' - the 20% of his supporters that can generate 80% of the votes.

It is almost too late. There still is a chance, but Dr. Paul himself has to step in.

Contact me directly at [email protected] if you believe I can help you with something. The RPForums is getting a bit too depressing right now to hang around in.

Good luck to all.
 
The percentage of votes keeps going down by 2%, the campaign definitely needs to do something stat!

10% in Iowa
8% in NH...
6% in MI?
 
I am reposting this from another thread (about what he needs to say in the next debate)...
zakkubin said:
I think he needs to just demand an answer to the statement he always brings up. Think about how many times he closes with " besides we can't afford it"

He NEEDS to ask a blanket question to all the candidate : how are you going to lower taxes, balance the budget, begin paying off the national debt, pay for entitlements & baby boomer problem, and PAY FOR THE WAR?

They will most likely say we will cut taxes to stimulate the economy and cut spending.

It's his response here that he can TROUNCE anyone. He initially should point out this is the same message for the past decade.
Cite David Walker in stats about how much in BILLIONS we need to save. I believe we would need to DOUBLE our economy for 20 straight or raise taxes by 108 %. ( more than you make)

Then the killer is to make it VERY SIMPLE: state we have to cut X amount of money if you want to save our country. I propose saving this money by letting the world solve some of their own problems so we can solve our own. Since I'm the only candidate that is willing to do this what programs here at home are you going to cut in order to save ___ billion dollars? Is it welfare, social security, or Medicare?
Click to expand...

If he is armed with the exact numbers, and ask the others point blank 'this is my paln how does your plan work?' it will be very impressive for all the undecideds and decideds.
If they dont let him into the next debate in florida, issue a press release with these facts.
 
colin1 said:
I wish it were that easy, but it's not. The fact is, the youth and disenfranchised voters we hoped to get haven't materialized. My home state has a closed primary, which means we have to go after undecided Republican voters. It's a shame really, because many non-Republicans I talk to might have voted for Ron Paul in an open primary, but to get them to register Republican to do it? No way.
Click to expand...

What I had stated is why we haven't. The commercials need to address problems from the voters perspective. They need to be simple. And they need to stay away from looking political. The campaign itinerary should be planned out at least 6 weeks in advance so that the commercials can be localized to say when Ron Paul is coming to town, this way people know about it to have a chance to meet him.

Here is another problem I have, opening up a rally with, "Who here wants to abolish the federal reserve?"

Though this may be one of the solutions to one of our countries greatest problems, MOST PEOPLE DON'T KNOW WHAT PROBLEM IT IS ADDRESSING IF ANY! It makes the campaign look kookish.

The best approach would be to talk about problems that affect their every day life and problems that they are concerned about and addressing those problems with explanations why the federal reserve(FDA, Dept. of Education, etc) needs to be eliminated or whatever the course of action may be. Here is something more people can relate with:

"Have you ever noticed how prices keep rising way faster then your pay?"

See, that is something people can relate with. Now you've got their interest.

Then state facts that prove the problem that everyone has just related on. Then explain the source of the problem and present your solution.

More examples:

"Who here has noticed that the price of college keeps climbing faster then every other service and good in society?"

"Who here has noticed just how fast the cost of medical care is rising? Even with the rising costs, who here would say our medical system in the U.S. is broken?"

"Who else here is sick and tired of U.S. jobs going overseas?"

Ronald Raegan did an excellent job of identifying the problems. You cannot talk about a solution until you've identified the problem in their mindset.

Unless they have read up on the federal reserve and it's history, which few people have, no one is going to relate the federal reserve to rising inflation. Unless they have read up on NAFTA, no one is going to connect getting rid of NAFTA with stopping this trend of sending jobs overseas.

So if I say I'm going to get rid of NAFTA and the WTO, that doesn't address THEIR problem(in their perception). I need to address the problem and relate with them FIRST. Then I can go on with the solution.
 
What Ron Paul Needs to Win this Election

Hello, I was on the phone banks for weeks at NH-HQ and canvassed, signed and poll checked, too. Having seen the campaign from the inside I wanted to offer my ideas on how RP can win this election.

BIG observation: the TV and radio ads are bland and are in the mold of the competition. Yes, RP is a good doctor, father, Air Force surgeon, legislator, but these ads do not DIFFERENTIATE him from the others.

The Texas strategy of placing enough feel good TV/radio ads and picking up votes from phone banking is a safe strategy for someone who is well known, as in the 14th Texas district. This strategy didn't work in NH because RP isn't well-known here. Why vote for a newcomer who, from TV ads, appears to be just like an established feel-good candidate?

The debates are positive because RP brings out a sharply contrasted message on several issues. Because he isn't threatening to the frontrunners, they choose to ignore and marginalize him and not to engage him on substantive issues. IF RP WERE MORE POPULAR, THEY WOULD HAVE TO ENGAGE HIM, AND THAT WOULD JUST DRAW THEM ON TO RP'S TURF, INTO A FIGHT THEY CAN ONLY LOSE.

What RP needs to do is STAND APART, TO SHARPLY CONTRAST HIS MESSAGE WITH THE COMPETITION, AS THE DEBATES AND PROTESTS DEMONSTRATE.

Here are my suggestions:

MAKE TV ADS THAT DIFFERENTIATE AND CONTRAST RP'S MESSAGE WITH HIS COMPETITION. MAKE THEM BOLD AND CONTROVERSIAL. RP'S MESSAGE HAS TREMENDOUS FIREPOWER BUT THIS IS NOT BEING HEARD BY THE MASSES.

IF RP ACHIEVES THIS, AND THIS STIRS UP CONTROVERSY AND ATTENTION, AS THE DEBATES AND PROTESTS DO, THEN INCREASED MEDIA COVERAGE WILL FOLLOW.

What follows is only an outline for a TV Commercial, and you must use your imagination:

Opening Scene:

Paul Revere at early dawn, in a tri-cornered hat, frantically riding a horse down a dirt road in a New England town complete with white steeple church. It is relatively dark:

Strong hoofbeats: bud-a-dum, bud-a-dum, bud-a-dum, bud-a-dum.

Paul Revere, shouting: "The Politicians are Coming! The Politicians are Coming!"

Old man, looking like Ebenezer Scrooge in a nightgown and long pointed cap, holding a candle, walks out the door, squinting through wire-frame glasses, mouth agape.

Paul Revere, shouting: "Big Government is HERE! It has us SURROUNDED!"

More and more people stream out of their houses, looking interested, beginning to cheer...

Next scene shows the horizon, where the sun is poking up, rays streaming outward... Simultaneously, stirring music commences, lots of fifes and horns, faint drums...

Paul Revere, shouting: "Take Back LIBERTY! RON PAUL IS HERE!! "

By now, people have lined the street, shouting and cheering. Music hits a crescendo with a blare of trumpets and a rolling fife salute.

Scene segues into a large liberty bell (cracked of course), peeling away slowly:

Dong.........dong..........dong.........dong.

On the bottom, Paul Revere on horse in miniature rides from left to right, hoofbeat still audible but at lower volume. Horse and rider are still galloping while the image becomes stationary when it reaches the right margin, then "Ron Paul for President 2008" appears below the bell.

This commercial has many of the attributes RP needs to win. It presents several well-known yet subliminal messages and can be aired in a 30 second slot. It is powerful, bold, and energetic and it is NOTHING like what the other candidates can offer or hijack for their own purposes. It differentiates RP from the rest.

To wit, observe how powerful these messages are:

a) This is a second revolution.
b) Big government and the politicians are the problem.
c) People are waking up to a new dawn.
d) This message is popular and stirs patriotism when heard, and the movement is growing.
e) RP is the only hope for our future.

The Liberty Bell tolling away suggests another effective cue: "Are You Listening?"

TV commercials today fail to forcefully bring out RP's radical ideas regarding big government and liberty. They are just like the rest.

Here's another commercial that I believe will give RP an advantage. It is relatively easy to produce. Just have RP talk to the American people for a 30 second spot. He can be engaging and friendly, in contrast to the debates, which show him as aloof and scolding. He needs to charm people, and not to distance himself. Have him mention, for instance, what RP told me the night of the NH election:

"Other candidates talk about change, but what they are really talking about is a change in management style. I offer real change, eliminating the IRS, Federal Reserve, and the War."

Statements like this set him apart and show that he cares.

Another improvement I would suggest is to use a different slogan. "Hope for America" is accurate, but it is bland and lacks any characteristics that would distinguish RP from the competition. I suggest substituting "Take Back Liberty" or something similar, as it is difficult for others to misappropriate as they have several of RP's themes thus far in the campaign.

With peace and liberty,

Jim Azzola
(800)604-1256
 
so many great suggestions... ANY FEEDBACK

did anybody present what we have so far in this thread?

:confused:

:confused:
 
Hello, I was on the phone banks for weeks at NH-HQ and canvassed, signed and poll checked, too. Having seen the campaign from the inside I wanted to offer my ideas on how RP can win this election.

BIG observation: the TV and radio ads are bland and are in the mold of the competition. Yes, RP is a good doctor, father, Air Force surgeon, legislator, but these ads do not DIFFERENTIATE him from the others.

The Texas strategy of placing enough feel good TV/radio ads and picking up votes from phone banking is a safe strategy for someone who is well known, as in the 14th Texas district. This strategy didn't work in NH because RP isn't well-known here. Why vote for a newcomer who, from TV ads, appears to be just like an established feel-good candidate?

The debates are positive because RP brings out a sharply contrasted message on several issues. Because he isn't threatening to the frontrunners, they choose to ignore and marginalize him and not to engage him on substantive issues. IF RP WERE MORE POPULAR, THEY WOULD HAVE TO ENGAGE HIM, AND THAT WOULD JUST DRAW THEM ON TO RP'S TURF, INTO A FIGHT THEY CAN ONLY LOSE.

What RP needs to do is STAND APART, TO SHARPLY CONTRAST HIS MESSAGE WITH THE COMPETITION, AS THE DEBATES AND PROTESTS DEMONSTRATE.

Here are my suggestions:

MAKE TV ADS THAT DIFFERENTIATE AND CONTRAST RP'S MESSAGE WITH HIS COMPETITION. MAKE THEM BOLD AND CONTROVERSIAL. RP'S MESSAGE HAS TREMENDOUS FIREPOWER BUT THIS IS NOT BEING HEARD BY THE MASSES.

IF RP ACHIEVES THIS, AND THIS STIRS UP CONTROVERSY AND ATTENTION, AS THE DEBATES AND PROTESTS DO, THEN INCREASED MEDIA COVERAGE WILL FOLLOW.

What follows is only an outline for a TV Commercial, and you must use your imagination:

Opening Scene:

Paul Revere at early dawn, in a tri-cornered hat, frantically riding a horse down a dirt road in a New England town complete with white steeple church. It is relatively dark:

Strong hoofbeats: bud-a-dum, bud-a-dum, bud-a-dum, bud-a-dum.

Paul Revere, shouting: "The Politicians are Coming! The Politicians are Coming!"

Old man, looking like Ebenezer Scrooge in a nightgown and long pointed cap, holding a candle, walks out the door, squinting through wire-frame glasses, mouth agape.

Paul Revere, shouting: "Big Government is HERE! It has us SURROUNDED!"

More and more people stream out of their houses, looking interested, beginning to cheer...

Next scene shows the horizon, where the sun is poking up, rays streaming outward... Simultaneously, stirring music commences, lots of fifes and horns, faint drums...

Paul Revere, shouting: "Take Back LIBERTY! RON PAUL IS HERE!! "

By now, people have lined the street, shouting and cheering. Music hits a crescendo with a blare of trumpets and a rolling fife salute.

Scene segues into a large liberty bell (cracked of course), peeling away slowly:

Dong.........dong..........dong.........dong.

On the bottom, Paul Revere on horse in miniature rides from left to right, hoofbeat still audible but at lower volume. Horse and rider are still galloping while the image becomes stationary when it reaches the right margin, then "Ron Paul for President 2008" appears below the bell.

This commercial has many of the attributes RP needs to win. It presents several well-known yet subliminal messages and can be aired in a 30 second slot. It is powerful, bold, and energetic and it is NOTHING like what the other candidates can offer or hijack for their own purposes. It differentiates RP from the rest.

To wit, observe how powerful these messages are:

a) This is a second revolution.
b) Big government and the politicians are the problem.
c) People are waking up to a new dawn.
d) This message is popular and stirs patriotism when heard, and the movement is growing.
e) RP is the only hope for our future.

The Liberty Bell tolling away suggests another effective cue: "Are You Listening?"

TV commercials today fail to forcefully bring out RP's radical ideas regarding big government and liberty. They are just like the rest.

Here's another commercial that I believe will give RP an advantage. It is relatively easy to produce. Just have RP talk to the American people for a 30 second spot. He can be engaging and friendly, in contrast to the debates, which show him as aloof and scolding. He needs to charm people, and not to distance himself. Have him mention, for instance, what RP told me the night of the NH election:

"Other candidates talk about change, but what they are really talking about is a change in management style. I offer real change, eliminating the IRS, Federal Reserve, and the War."

Statements like this set him apart and show that he cares.

Another improvement I would suggest is to use a different slogan. "Hope for America" is accurate, but it is bland and lacks any characteristics that would distinguish RP from the competition. I suggest substituting "Take Back Liberty" or something similar, as it is difficult for others to misappropriate as they have several of RP's themes thus far in the campaign.

With peace and liberty,

Jim Azzola
(800)604-1256
 
Dumb It Down!

therealjjj77 said:
What I had stated is why we haven't. The commercials need to address problems from the voters perspective. They need to be simple. And they need to stay away from looking political. The campaign itinerary should be planned out at least 6 weeks in advance so that the commercials can be localized to say when Ron Paul is coming to town, this way people know about it to have a chance to meet him.

Here is another problem I have, opening up a rally with, "Who here wants to abolish the federal reserve?"

Though this may be one of the solutions to one of our countries greatest problems, MOST PEOPLE DON'T KNOW WHAT PROBLEM IT IS ADDRESSING IF ANY! It makes the campaign look kookish.

The best approach would be to talk about problems that affect their every day life and problems that they are concerned about and addressing those problems with explanations why the federal reserve(FDA, Dept. of Education, etc) needs to be eliminated or whatever the course of action may be. Here is something more people can relate with:

"Have you ever noticed how prices keep rising way faster then your pay?"

See, that is something people can relate with. Now you've got their interest.

Then state facts that prove the problem that everyone has just related on. Then explain the source of the problem and present your solution.

More examples:

"Who here has noticed that the price of college keeps climbing faster then every other service and good in society?"

"Who here has noticed just how fast the cost of medical care is rising? Even with the rising costs, who here would say our medical system in the U.S. is broken?"

"Who else here is sick and tired of U.S. jobs going overseas?"

Ronald Raegan did an excellent job of identifying the problems. You cannot talk about a solution until you've identified the problem in their mindset.

Unless they have read up on the federal reserve and it's history, which few people have, no one is going to relate the federal reserve to rising inflation. Unless they have read up on NAFTA, no one is going to connect getting rid of NAFTA with stopping this trend of sending jobs overseas.

So if I say I'm going to get rid of NAFTA and the WTO, that doesn't address THEIR problem(in their perception). I need to address the problem and relate with them FIRST. Then I can go on with the solution.
Click to expand...

People respond to quick 'sound bites' in advertising, and to simple, easy-to-relate-to concepts. How many of the average voters even know the ramifications of getting out of NAFTA, ditching the Federal Reserve, etc? NOT EVEN a few of them!

If he can't get their attention and reach them quickly and easily, they aren't going to vote for him.

Doesn't anybody at campaign HQ realize this??? Sometimes Ron Paul speaks as though he is addressing his fellow House members (who do know what he is talking about, even if they don't agree with it) The general public doesn't tune in to this. Not saying they aren't capable of understanding with enough explanation, but he'll never get the chance to do that. So DUMB IT DOWN in order to win!
 
Remove the Evangelical Christians from leadership positions

My one constructive suggestion:

Remove the Evangelical Christians from leadership positions. They destroyed the campain in Iowa. If you can't remove them, at least get them to shut up about God & abortion. How long can they go on & on about this?

EVERY SINGLE RON PAUL TV AD IN IOWA harped about God and/or abortion. And so Iowans took off running the other way.

weary
 
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