Campaign 101:
I'll be brief, because there's a link at the bottom, and I'm not going to reinvent the wheel.
Media
Develop a cordial working relationship with the media. This means that you RETURN phone calls, you show up and don't leave a host with airtime to fill at the last minute, etc.
Scheduling
Get a campaign scheduler (someone with prior campaign experience who knows what they're doing). The scheduler will work with the senior staff to distribute the candidate's appearances based on a recognized set of priorities, not based on where the candidate can best preach to the choir. List all events on the Web site so that people can show up with plenty of notice. Schedule Town Hall Meetings. Dr. Paul needs to hear what concerned voters have on their minds.
About his presentation
PLEASE get someone (a coach or whatever) to help him slow down, modulate his voice and breath from the diaphragm when he speaks. Also, he needs to be assertive in the debates. He can be polite and assertive at the same time.
Primaries
The people on the ground in IA and NH need to be FULLY debriefed to find out what went right, what went wrong. Develop a checklist based on those findings, fully brief grassroots volunteers on the ground elsewhere, and tweak as necessary. Rinse, lather, repeat.
Develop an active
surrogate speaker list and utilize these people. The scheduler can use the surrogates when the candidate is unavailable for maximum coverage. There should be NO GOP event where we are not represented by a competent surrogate, even if it's not a surrogate speaker. The scheduler simply contacts the state person, who contacts the county and surrounding county people. It's a basic drill down exercise.
PLAN, DON'T REACT
Utilize the e-mail database for more than fund raising. Send reminder e-mails about cut-off dates for everything and reminders to vote.
Check out this thread:
http://www.ronpaulforums.com/showthread.php?t=85321
HTH