List constructive criticisms for HQ here

Paul's Electability Response as Commercial Advertising

I was directed here from the "S.C. Fox News Debate" forum by Angrydragon after having posting the following...

The Electability Response concisely defines what sets Paul apart from the other candidates. The campaign needs to adapt this as verbatim as possible and run it as an ad.

Envision a commercial, pictures from our campaign cycling, Paul forthrightly speaking: "What does it mean to be a republican, does it mean borrowing from China? ..." etc.

Such an ad would be a one-eighty from what we've been getting. It educates the potential voters. Our current ads are boring carbon-copies of candidates talking points.

Paul is different. He needs different ads!
Click to expand...

The Electability Response was Paul's answer when his viability as a candidate was questioned. Please see the original thread for further details.

I've given $1700 to Paul and would love to see my donations used for advertising along these lines. It appears others would as well. I hope this helps!
 
I think he needs to elaborate more on why the points he makes should be important to republican voters. He needs to explain how non-interventionism means you actually have a strong military, especially. The average American is either to ignorant or (more often) too lazy to figure these things out on their own, and the core Republican voters think a strong military is essential. That should help a LOT with the whole Iraq war thing...
 
I know in the campaign office in MN, there is always a shortage of slim-jims and other promotional items. This is a problem. Also I've been waiting on my order from the ronpaul2008.com store for over a week and I fear it's going to arrive too late. I also would really like to see them promote the precinct captain idea more. That is all.
 
Need regional dist. of campaign materials. Slim Jims, yard signs, etc. Midwest HQ ships to midwest states, East Coast HQ to east coast states, etc. Massive stock of materials at each location. Orders need to arrive in no less than a few days. Precinct captains (many will be last minute) don't have the time to wait on this stuff.
 
The war thing is KILLING us. People are worried that we'll have no national defense under Paul. We need ads addressing peoples concerns. These ads need to tell people why the current policy is HURTING OUR DEFENSE and explain how a RP national defense will look and how it will be BETTER and STRONGER. I don't know how many times I have heard this from people. If done right we can pick up some of the pro-war vote without losing the anti-war vote. Bring the troops home AND have a stronger defense AND take out terrorists!

The "electability" response from tonight's debate was a great step in the right direction as was a great ad I just heard on the radio today talking about saving domestic military bases and sending "stealth warriors" after terrorists.
 
its simple--complete reset needed.

A complete reset is needing at the campaign HQ.

I would recommend a meeting somewhere in TEXAS for a national 2-4 day strategy meeting prior to FLORIDA. BRAINSTORMING, STRATEGY, FEEDBACK,ETC.

This is what i have seen several companies do in the past to turn things around. Works like gold!

I could see stuff like this coming out:

1) put down a budget on how much money do you have left--lets sit down and see the budget and general forecast plan. ie..5 million left, 3 states you plan to attack and ignore others, media you have available in tv, radio, newspapers, etc. Hire professionals on contract to do databases, back up all data and manage this for all states. Keep data secure and accessable to all. Do not allow students, or non-vetted individuals control of this. It will loose massive votes and or not be maximized as happened in Iowa. Have meetups regularly show these numbers to their teams and lead presentations on this in every region and get feedback to a focused HQ team that is the sector coordinator for that region to get info back to the campaign director for that the issues match. Expect 24 hr turns on all questions nothing less is acceptable.

2) make ads that match the issues and focus group the people to review your ads in the region to see if you are even close to hitting the mark. FLOOD THESE TV ADS, radio ads, newspaper ads INTO THESE STATES. Make sure whether people are ok with computerized call systems. Do not frustrate people with calling systems that are automated. People want human beings to talk with. When you issue a plan there is a growth model on everything. 1st you do high quality ads, then build interest, then you overwhelm people once they support to lock them in. Finally you do humor or relaxed things to affirm your strength, and then you go with bigger infomercials...this was done totally upside down and backwards in Iowa and NH. We were lucky to get what we got because of how badly this was done.

3)Start unifying the attack on the destruction of America like Glenn Beck talks on. GET BACK TO THE MESSAGE OF BETRAYAL OF THE PARTY AND OUR NATION. HIRE SOMEONE LIKE RICHARD VIGUERIE FROM THE REAGAN CAMPAIGN ERA TO DRIVE THIS. GEESH THIS IS WHAT LOST THEM THE ELECTION IN 2006 on all fronts not just the war. THE GOVT STARTED PAYING OFF THE SUNNIS TO STOP THE FIGHTING. GB MOVED THEIR TROOPS OUT. IT HAS NOTHING TO DO WITH HONOR as the one soldier said on you tube, likewise this wont hold the minute the money disappears. Have to also wonder where the money goes...hmmm...terrorism?

Our lives and nation are challenged. STOP PLAYING NICE ON THEIR LIES. YOUR LEAD THE MESSAGE ON TV. USE THE WORDS OF OTHERS RIGHT NOW AGAINST THEM FROM TV CLIPS. BUILD ON ALLIES WE HAVE. BUILD THEM UP. MAKE THEM DEFEND THE IMPOSSIBLE. CONNECT THE DOTS FROM OUTSIDE US ALLIES OWN WORDS ON CFR/NAFTA/WTO plans. This is a major issue. NAFTA--to CFR connnection must be made to attach the whole stage to so many enemies that are openly in bed with these groups.

4) Start putting TV ads out that show the full truth...only tv ads allow no response long enough for the ideas to sink in. This gives ground not doing this. It looks like we are asleep. Why this hasn't happened to date is very sad to watch for a 20 million dollar quarter. IF the other guy is busy just responding to ads he cant get his message out. Giving you all the time for publicity and getting your message out. THIS MAKES YOU LOOK LIKE THE FRONT RUNNER AND ELECTABLE! THIS IS A MASSIVE ADVANTAGE NOT USED AT ALL.

5) Take advantage of the massive media resources that support Ron that are sitting on their thumbs for the most part trying to do things with very, very little money. Hire these guys in marketing, politics, PR, tv, graphic design, etc on parallel regional project teams and issues to reduce costs, create a razor sharp SUPER attack machine that no one can keep up with on the issues. DECENTRALIZE POWER. BUT SHARE RESOURCES AND INTEL. DO A FULL OUT ATTACK AND CREATE A MEDIA DONATION FUND FOR DIRECT MONEY TO THIS EFFORT. THIS WOULD GIVE US WHAT WE MUST DO TO TAKE BACK OUR COUNTRY.

6) CREATE Presidential Intel group that surfs the web, news, etc arming our future president just as any president is done with morning reports on intelligence in the WH. RON needs to be way ahead of all arguements, debate tricks, etc. This is Romney's advantage. "Fool me once-maybe, Fool me twice is the campaigns fault". Ron can be much better set up. Case in point is romney's attack of the whole reading the terrorist play book. Nex start dropping hints and creating your own intel, with possible people you agree with Buchanan, Moore, etc....show the conservatives you are one of them right now. Do the same for the 3rd rail AARP groups(the seniorsforronpaul is golden material to use!!!!!), and other powerful support groups.

7) WE APPEAR TO NOT BE ABLE TO MAKE A DECISION AT ALL. Consider hiring a more conservative RP team on board and split the old libertarian forces and this new one strategically. Battle plans need to be setup like you are creating two companies with different customers to go after the state areas in parallel based on liberal and social conservatives different drivers. Too much strategy that would work in the general race is being applied percentage wise to the wrong group in the primary, at the wrong time, with no linkages. At the same time areas like Michigan where no democrats are voting for obama, likewise in Florida our liberal voters could be attacking these states right now!!! Ron has two strong wings. The liberal supporters and the social conservatives. They need parallel operations to catch us all up. Ron has a strong voice for the christian base as does he for the reagan democrats and anti-war crowd. He actually won several polls(even though systems were broke on the votes for this) at value voters. We should be obliterating all sides at rapid speeds they cant keep up with us.

THIS MUST HAPPEN TO KILL THE UNELECTABLE TAG. THIS IS WHAT IS KILLING US!!!! IT MUST CHANGE RIGHT NOW!!!

IF ALL PEOPLE SEE OR KNOW WHO RON PAUL IS THEN THE CHANGE WILL HAPPEN.

8) Look for niche ideas to promote to the people to new people. All papers should be flooded, human phone call groups not automated systems(we have 100,000 people we can do human phone calls this is what got ross perot his success), do our own polling door to door in our regions, in our communities do out reaches during poll nights like taking care of kids with volunteer jumping places, this giving us a bump in the eyes of the voters at churches and schools across America. Also this give us a bump at the after vote for having our people ready to go become delegates.

9) Do Prep debates with Ron against strong conservatives in play acting. Get him prepped with his Intel to get people taken out. He needs to feel VERY strong in the debates no matter what. THE Stronger he is the more relaxed, sometimes the more humor, the more strength, the more trust is built. He needs to try a few quick wit humor ideas and put them into shock. We can turn this around. Its easy to do. Ron is an excellent speaker. But he is not getting prepped this is obvious. When tough tactics are tried you can confront and say no...not going to answer or trick into this. You can prove a person doesnt know what they are talking about on an issue by digging into their knowledge, etc. Reagan always did well with taking over things with humor. This always works. Crossness and frustration works sometimes but has to be not all the time. Being smarter, more informed, and laughing off the attacks is a sign of electability for the voters to believe this guy can out think anyone!

10) Create a team that deals with seeking endorsements and setting up one-on-one meetings at national or regional HQ to give access to these endorses to get their input in and get plugged in. There has been a lot of betrayal by the DC party. This means Ron has to prove his stripes one on one before they go and die for the cause.

DO NOT IGNORE THESE ENDORSERS THEN CALL THEM BEGGING FOR THEIR CALL LISTS!

IT MAKES US LOOK LIKE TOTAL IDIOTS!

WHY THIS HAPPENED with a very serious endorser is pure stupidity.

All the possible endorser can say is i am frustrated, disappointed and start looking at other candidates to plug into with their power and voice. Then they start making the unacceptable candidates out to destroy our nation "OK ENOUGH"
 
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Don't make press interviews and back out, i.e. Glenn Beck and Neil Boortz...and if you have the chance of being on a network that has MILLIONS of viewers like Fox, GO ON THE SHOW!

It makes no sense why RP didn't go on and talk with Sean Hannity and Alan Colmes, even if RP had a rally afterwards. Again most people at the rally are already supporting Dr. Paul. He needs to spread and get his name recognition out and by not going on shows like Neil Boortz and Hannity&Colmes it doesn't make any sense. Whoever is in charge of getting RP on the press, needs to do their job. Stop going on the same old shows like Alex Jones, you already have most of his listeners anyway.
 
SPEECHWRITER is needed to assist & CLARIFY TALKING POINTS!

SPEECHWRITER is needed to assist & CLARIFY TALKING POINTS!

The media AND the public are not REALLY hearing what Ron Paul is saying.

When he says: "eliminate the Dept of Education"
They hear: "end public schools"

When he says: "end the income tax"
They respond: "But how will we pay for roads & schools?"

When he says: "end the CIA"
They say: "how will we stop terrorists"

When he says: "withdraw troops from everywhere"
They hear: "Isolationism! get rid of the Army, Navy, etc. -- are you crazy?"​

Seriously, this is what people are HEARING.

He must understand that he is speaking to the media and to voters. He gives them too much credit. They are effectively "morons," and he (generously) treats them like his equals. They are not. (For example the Fox debate mention of "Gulf of Tonkin" went over the heads of 95% of the audience -- needed to clarify by saying "the Gulf of Tonkin resolution that was fraudulently used by the Democratic Johnson administration to attack Vietnam in the 1960's..." because otherwise they are all going "huh? Gulf of what??").

And by "morons" I mean that he need to realize he is attempting to teach a bunch of very REMEDIAL students a LOT of stuff -- and they are "students" with short little attention spans and very limited knowledge -- and most of what they do "know" and were taught is flat-out wrong (witness the whole Lincoln/Civil War/Slave issue -- EVERY main history text for the past 50 years has emphasized "States Rights" as the cause -- but every media person out there FLUNKED history, or passed by cheating off someone else's test!)

So, he needs a REALLY GOOD speechwriter to help him both simplify and clarify his message on all of these things. (Ron is an excellent writer and even a pretty good speaker, but on the campaign trail you CANNOT do all of these things yourself! Get some competent assistants to give you assistance, please!)

Dr. Paul must learn to say: "We need to eliminate the FEDERAL Dept of Education, SO THAT the Parents, Teachers, and Principals can control and improve their PUBLIC SCHOOLS at the STATE and LOCAL GOVERNMENT LEVEL."

He must say: "We need to reduce FEDERAL WASTE and BUREAUCRACY to work towards eliminating the BURDENSOME FEDERAL Income Tax, so we can SAVE SOCIAL SECURITY & MEDICARE, and allow STATE and LOCAL governments to fund their roads and schools."

He need to say: "We must restore RESPECT for America around the world. We must STOP the TORTURE, CORRUPTION and CIA covert operations that make the world hate us... and refocus the CIA onto gathering SOLID INTELLIGENCE."

He must say: "We need to DEFEND AMERICA, and it is high time for Europe, Japan and Korea to PAY FOR THEIR OWN DEFENSE."

And he MUST say: "OUR TROOPS HAVE WON THE WARS in Iraq and Afghanistan. They DESERVE TO COME HOME, not to be stuck in the desert forever policing, fighting and dieing to prop up lazy & corrupt government in Iraq, Afghanistan and Pakistan."​


Now granted he in many ways he already SAYS all of these things -- just not as concisely as I have written above (and there is room for improvement in the above, I am just offering examples!) Currently, he normally takes 5 minutes to clarify and explain his positions, which is precisely 4 1/2 minutes TOO LONG; people have already "tuned him out" -- or his answers include references to things that people do NOT understand (remember, these are REMEDIAL students -- the smart ones are either already on-board or will be impressed with the clarity of the remediation being presented).
 
Ron Paul has the intellect and he needs to shut down these idiots. When they chuckle at him over his monetary policy, ask them why they're laughing while their Parents and constituents just lost 10% of their buying power. When they chuckle at his stance on pulling out of the Iraq War, ask them if they think it's funny that the Sons and Daughters of Americans are being killed and maimed for life.

When they mimick his Freedom & Liberty message, confront them with their track record. Ron doesn't need to go on the Offensive per se, but he does need to become the Commander-in-Chief and call them to their knees with the facts. Ron has more facts in his head then all of the other Candidate's speech writers and debate trainers could ever imagine.

Go get em Ron and don't hold back. Call the spade a spade and make fools of them. This is a Revolution and it's no time to play politics with them anymore. We have the Upper hand and they know it so let's drive it home forcefully and destroy their "House of Cards".

We're behind you all the way and won't quit!

Jim Palmisano
 
Hire a great marketing staff or person, the marketing you have now isn't working all that great. Perhaps get someone with a sports marketing background.

Hire the company that did the PS3 commercials or something similar.

Also, for the lack of better words, dumb-down your words so the average American can understand.

And again, use the grassroots' ads!!!
 
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Someone has to review who is being hired on the local level and maybe more importantly, who is doing the hiring. I've heard so much problems from different areas from Chicago to Michigan- all over. We are having problems working with newly hired staff in Hawaii when the grassroots representatives were doing an excellent job. Just a word to all hired staff, thank you so much for your stance and your commitment but just because you have a title doesn't make this your campaign.
 
why he isn't making SPECIFIC tax and economy tv ads.. In Neveda, they are showing the military commercial, but not sure how effective that is.

Also, they are DOING A TON of radio, but how effective is that compared to tv? How is that effective compared to full page newspaper ads.. big papers, LITTLE hometown papers..

they read an ad from a hometown paper, that will mean something.. the candidate is talking directly to them...

He should be doing commercials talking about the REAL recession, the HORIBLE trade deals, and TAXES and how he is gonna fix it and nobody else has a clue what the heck they are doing.. they will
just go down the same road bush has.
 
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Have someone at HQ come here once a week to give us feedback on what we need to be doing, how things are going, and how we can be doing a better job.

Too much disconnect between us and HQ. It's like we are working in a vacuum.
 
infomercials are a waste of money. Most people don't want to spend that much time listening to political discussion. 90 second commercials focusing on each issue will get the message out to people who are otherwise distracted. 30 minute blocks of airtime is very wasteful.

30 second television ads are also wasteful. 20% of that time is wasted with the obligatory "I approved this message" statement. Ron Paul is not a sound bite candidate. he is a candidate of substance and 30 second spots imply he is "just another superficial politician". We know he is not but the impression is implied by 30 second ads.

90 second advertisements I believe are the optimal amount of time for each television commercial. They balance substance and brevity.
 
Improved wording and reposted. Delete this one please.
 
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