He definitely is having a Perot-like effect, with Perot-like numbers in several states. The latest GCS poll in Maine has Gary at 17%, up from the September 1st SurveyMonkey poll (15%) and the September 20th UNH poll (12%). The biggest numbers remain in NM, but there have been big polls numbers (15% and above) in at least 20 states. If there wasn't a broadcast network blackout of his campaign, he would be winning right now.
The Jimmy Kimmel skit is interesting because, while it's actual coverage of Gary on broadcast television, it demonstrates what the MSM wanted all along: most people still don't know who Gary even is. Doesn't matter, though: New Mexicans know him, and up to 25% are planning to vote for him there. The campaign is targeting voters there and throughout several other states; with a little more work, he could really throw a wrench in things for Clump.