For example- Gunny Freedom is the worst possible spokesperson for christianity, because he makes sense, and argues without getting insanely hostile, never touches any bullshit about condemning sinners or assumes some kind of unapproachable pedestal, and is generally open, tolerant, understanding, and universal in his moral and logical appeals.
EXACTLY BECAUSE GOOD MEN USE THAT LANGUAGE THOUGH, the bottom-feeding, shit-eating, emotionally-crippled identify with that idea, are energized by it, and find justification in it. If such men came out and said, "When someone says Jesus to you, what they mean is- my fantasy of power over death or fear," then all of these confused bottom creatures would stop having faith.
Instead though, he legitimizes it (I believe in error and not out of manipulation) and gives it weight. Now, when some pale, decaying weakling with a hateful heart and angry wads of spit around his lips (basically how I picture Sola-Fide) desires to move people and control their psychological reflexes and thought-architecture, he can readily observe how Gunny has prepped the crowd for him, and mined all of these words and images with requisite emotional intensity. To be invoked and directed by the shit-eating manipulation preacher, toward warfare, toward oppression, toward profit- toward whatever end the preacher desires. The congregation is a passive, liquid, formless thing.