So in a 'free market' branding and marketing should not exist as competitive advantages?
It never ceases to amaze me how screwed up the thinking displayed in a thread can get. Not yours specifically, but in general and in such a way that would lead you, for example, to be prompted to ask such a question.
So let us once again strip away all the nonsense attached to the issue through faulty vision and get to the heart of the matter at hand.
We, the individual beings of the world, live in various states of proximity to each other, depending most obviously upon our geographic happenstance. Those states of proximity are what we call "society", which is nothing more than that choice of proximity. Society is a collection of individuals and holds no other reality of its own other than that. It is a mental construct alone, yet people most often come to attribute to it characteristics and qualities not in credibly demonstrable evidence. Why is that? Habit. Bad habit. Very bad.
As such, they come to saddle themselves with all manner of creeping insanity wherein they accept and reassert wildly wrong beliefs that include ones that state "society has the right to <insert your favorite idiot cliche>". The purpose of such nonsense is to bolster other, equally and dangerously false beliefs pursuant to an agenda whose purposes are often benign enough, yet whose results are often monumentally disastrous for some innocent party. Uncle Adolph v. those he decided were unworthy of life comes to mind, as do Uncle Joe and Chairman Mao.
So, here we are living around one another in varying forms and degrees of social intimacy. Each of us have our likes, dislikes, our desires and needs, as well as those things we wish to avoid. This is part of not just the fabric of humanity, but of life itself and can be observed in the manifest behavior of nearly all living things.
Part and parcel of our social proclivities includes interaction of all manners, be they sexual, friendly, filial, religious, "cultural", or trade-oriented. In the course of such interactions between individuals and their fellows there are bumps in the mostly smooth roadways upon which they travel together. Being what we are, we make mistakes in our dealings with others. We communicate imprecisely, mis-measure, over-step boundaries by flawed intend or accident, and so forth. People are in very broad agreement that it in general it is a good idea to make amends when such errors occur, whether they be intentionally committed or otherwise. This is because it is best, not for "society", but for each individual making it up that we be on
nominally honest terms with one another. In so being, larger problems that lead to disastrous and most often violent results are avoided.
Because we most often avoid things which do us damage of one form or another, ignoring such exceptional cases as drug abuse,
trust becomes a centrally important element in our interactions with one another. When we buy food from the market, we need to trust that the food is wholesome and non-toxic or we would have to make other arrangements for our daily sustenance. When we trade, we must trust that the mediums of exchange, currency for example, are genuine, not counterfeit, and of themselves properly representative of value, vague as that notion tends to be. When at the barbershop getting a shave I must trust the barber will not cut my throat with that razor because my very existence depends on it.
As a man grows from childhood he develops his habits of behavior and those around him observe and remember his character as made manifest and apparent through his actions. With respect to each element of interpersonal interaction they observe and file away how he behaves among and with his fellows and attached to the memories are the personal evaluations of trustworthiness. As the people around him get to know him better through interaction, a broader picture of the man's overall trustworthiness evolves and this becomes the measure of the man and it enshrined as part of his "reputation".
In addition, there are numerous other characteristics not attached to trustworthiness per se. These elements may or may not be regarded as "secondary" characteristics. Personal hygiene might be one, for example. Whether a given quality counts may perhaps be dependent on how important the consideration is in the mind of a given person, but these are secondary considerations to my way of seeing things and I will not dwell on them any longer. In my mind, the trust issue is the biggest and most important question by far.
A "good" reputation means a man is trustworthy, generally speaking. A man's reputation often precedes him, though not always. In those cases where it does, it affects his ability to move within his circles and to make inroads into new ones. It is his calling card of sorts and while written primarily by him, it is contributed to by those with whom he has contact as well as complete strangers. People talk and others listen, for better and for worse. Once someone makes an unflattering entry into the reputation of another man, others see it and the man's reputation comes under scrutiny. Depending on what is said, how it is said, and the source of the comment, reputations may well suffer such that one's ability to interact with others is measurably and qualitatively altered for the better or worse.
While it may be arguable that the undeserved augmentation of a man's reputation is not harmful to either the man or the larger body of his fellows, it would be indeed difficult to argue that the undeserved disparagement of his reputation is most definitely harmful to one and all fro reasons I will not here address unless someone specifically wishes to pursue the issue.
Given this truth about what constitutes a reputation and the place it occupies in the lives of not only its "owner" but those around him, familiar and otherwise, it should be at least marginally clear that the things people say actually
mean something and that their words often have real effects in the lives of the persons about whom they speak. Because of this, onus is upon us all not to trespass against our fellows by unjustly sullying the perception that others may hold of them through false or unreasonably negative utterances, writings, and other communications speaking to their reputations. This does not mean that we cannot have our opinions of a man, but it does suggest that some care is warranted in the exercise of the right to express them. I believe that people are indeed accountable for the things they express and when those expressions unjustly impact another in a negative manner they may be so held.
Just another plugged nickel's worth from the republic of me.