I'm a professional marketer who can sell RP to anyone in 1 answer

[Eli]

Hey guys I'm back! Great four years right? lol

Clearly the movement this time has had some identity issues when it comes to sharing the good doctor's message? Every answer to who is ron paul results in a lot of explaining and clarifying. All answers to which can get killed instantly by a naive media hit piece. A lot of the nation isn't buying or understanding it yet. Facts be faced a lot won't. At every turn we'll continue to be told to face realty and quit being so out of touch with America. Are we actually out of touch with america though? Depends on how you spin it.

Anyways, just a tip for you. If you want to sell Ron Paul to anyone try defining him as the opposite of what we've been getting, as he is. In my experience he's best sold as the anti-anti. Trust me it works.

Who is Ron Paul?

Answer: Think about all those things that are wrong with this country such as our run away national debt, end-to-end wars, inflation based monetary policy, TSA/Patriot/SOPA/NDAA acts, failing drug war, Medicare, Social Security..ALL OF IT. Ron Paul is the lonely congressman that's been fighting for us to do the opposite of all those things for the last 30 years and everyone in Washington and the media HATE him for it.


Be enthusiastic when you say it and don't forget to bundle the media and Washington in together.

 

[helmuth_hubener]

I like it, thanks.

 

[ronpaulyourmom]

Good approach, easier said than delivered sometimes I think but good nonetheless.

Welcome back!

 

[european]

Welcome back and i like it too

seems you get some love from 2007 registered people

 

[Cap]

Thanks.

 

[Philosophy_of_Politics]

The problem with "Mainstream Republicans, Social Conservatives, and Neoconservatives," is that they view the wars and military industrial spending to be necessary. They're the definition of what Benjamin Franklin forewarned us about, regarding Security vs. Liberty.

 

[hazek]

Very powerful.

 

[papajohn56]

I also am a professional marketer, and you're painting too broad a brush here. Not everyone agrees with all of those positions, my successful approach has been a sales-like one, where I find the one or two issues that matter most to the individual, and present how similar their stance is to Paul.

 

[helmuth_hubener]

papajohn, I took that as going without saying that the list of "what is wrong with the country" would be tailored to the particular individual or group. Maybe they even give you the list, you just ask them what's wrong with the country.

 

[whippoorwill]

bump

 

[vechorik]

We're lucky to have TWO professional marketers. Cool.

I sorta agree with the "one or two" important issue approach.

I'm a strong Ron Paul supporter and will NEVER criticize him (other than here, among friends, to say that I don't want drugs legalized, gay marriage? fine, prostitution? I don't care). In public, I argue the Constitutionality of it in a positive way (so please don't bash me for not supporting Dr. Paul).

Perhaps, I'm held back by my strong Christian background. Maybe I'm just held back by irrational fear. Whatever.

I can see the "logic" of states legalizing what they want, I see the Constitutionality. The morality/fear of it makes me hesitate (and yes, I agree that government shouldn't legislate morality/personal habits.)

To be honest, I support Dr. Paul because I know he's right on 95% of the issues. I disagree about states legalizing drugs, but I can live with that, if I can get the other 95% of the great things.

So, in a nutshell -- I think that once a voter understands what Dr. Paul wants to do Constitutionally, the drug/porn/gay marriage thing won't bother them so much.
If the porn/drug/gay marriage thing is the FIRST issue the voter is confronted with, I think it will close their minds to the other 95% of "great things."

Maybe I didn't explain that so well....

 

[Matthew5]

I also am a professional marketer, and you're painting too broad a brush here. Not everyone agrees with all of those positions, my successful approach has been a sales-like one, where I find the one or two issues that matter most to the individual, and present how similar their stance is to Paul.

^^^ This. Some people agree with wars and the Patriot Act, people like SS and Medicare (makes it seem like RP wants it gone right away), drugs = bad to most people, and not everyone understands inflation. Stick with the salesman approach and find which issues matter.

 

[Matthew5]

If you want to boil it down to one answer, simply say:

"He left a lucrative medical practice to defend the Constitution. He's been doing it for over thirty years and has never wavered. He feels that our country should be run by the Constitution as well and he'll use it to guide every decision as President. This includes repealing laws that violate our freedoms, reducing regulations and departments that strain our economy, ending wars not authorized by Congress, and ensuring state's have the rights to make their own decisions. Therefore you get a better say on what's going on in your life!"

That way if people take issue, it's not with Ron Paul, but with the Constitution.

 

[Created4]

I also am a professional marketer, and you're painting too broad a brush here. Not everyone agrees with all of those positions, my successful approach has been a sales-like one, where I find the one or two issues that matter most to the individual, and present how similar their stance is to Paul.

I also earn my living from marketing, and I have to agree with papajohn56. You need to know your audience. Eli's simple answer would work for most democrats, but not most neocon republicans who see Iran as a threat and believe in wars. So you need to know your audience. I find that most people who don't like Ron Paul very often don't like him because they misunderstand his true positions. For example, I saw recently on Facebook someone say "Ron Paul wants to get rid of the Pentagon!" They even claimed he said it in one of the debates. So we need to find out where their hang-up is, and tell them the truth.

But in general, the anti-anti is correct. Eli is right about that. If you can't agree with the person on the key issue, then use Eli's statement, because most people are going to find out that they agree with Ron Paul more than what they disagree with him, and when the race gets down to just two choices, people will vote in protest of the other candidate, not wanting them to win.

Yes, welcome back! A lot of us 2007'ers here...

 

[donnay]

Hey guys I'm back! Great four years right? lol

Clearly the movement this time has had some identity issues when it comes to sharing the good doctor's message? Every answer to who is ron paul results in a lot of explaining and clarifying. All answers to which can get killed instantly by a naive media hit piece. A lot of the nation isn't buying or understanding it yet. Facts be faced a lot won't. At every turn we'll continue to be told to face realty and quit being so out of touch with America. Are we actually out of touch with america though? Depends on how you spin it.

Anyways, just a tip for you. If you want to sell Ron Paul to anyone try defining him as the opposite of what we've been getting, as he is. In my experience he's best sold as the anti-anti. Trust me it works.

Who is Ron Paul?

Answer: Think about all those things that are wrong with this country such as our run away national debt, end-to-end wars, inflation based monetary policy, TSA/Patriot/SOPA/NDAA acts, failing drug war, Medicare, Social Security..ALL OF IT. Ron Paul is the lonely congressman that's been fighting for us to do the opposite of all those things for the last 30 years and everyone in Washington and the media HATE him for it.


Be enthusiastic when you say it and don't forget to bundle the media and Washington in together.

Great advice! +rep

 

[VBRonPaulFan]

We're lucky to have TWO professional marketers. Cool.

I sorta agree with the "one or two" important issue approach.

I'm a strong Ron Paul supporter and will NEVER criticize him (other than here, among friends, to say that I don't want drugs legalized, gay marriage? fine, prostitution? I don't care). In public, I argue the Constitutionality of it in a positive way (so please don't bash me for not supporting Dr. Paul).

Perhaps, I'm held back by my strong Christian background. Maybe I'm just held back by irrational fear. Whatever.

I can see the "logic" of states legalizing what they want, I see the Constitutionality. The morality/fear of it makes me hesitate (and yes, I agree that government shouldn't legislate morality/personal habits.)

To be honest, I support Dr. Paul because I know he's right on 95% of the issues. I disagree about states legalizing drugs, but I can live with that, if I can get the other 95% of the great things.

So, in a nutshell -- I think that once a voter understands what Dr. Paul wants to do Constitutionally, the drug/porn/gay marriage thing won't bother them so much.
If the porn/drug/gay marriage thing is the FIRST issue the voter is confronted with, I think it will close their minds to the other 95% of "great things."

Maybe I didn't explain that so well....

you realize that the fedGov stepping away from trying to enforce drug laws doesn't 'legalize' drugs. it just forces the states to do what they think are in their best interest. most states would probably legalize pot and regulate it like alcohol because it's a relatively safe drug and has many good side effects for people with chronic pain or nausea, and they could make a buttload of money off of it. harder drugs like acid, cocaine, etc, would immediately be banned at the state level and enforced by state police because obviously everyone realizes that those kind of drugs are dangerous and harmful to society. now maybe one state finds out that by legalizing say, cocaine, the cocaine problems go away? maybe they realize the problems get worse. at least you get some experimentation that figures out the best way for society to handle these kinds of problems.

the fedGov slamming down the gauntlet for some 'this is how we are gonna do it' solution is always the wrong way to go, regardless of the issue.

 

[helmuth_hubener]

The professional marketers still seem to be missing (what I see as) the essence of the approach.

Most everyone is dissatisfied with the state of the country and the direction it's heading even further into. This approach cashes in on that frustration. You say, "You know all the things wrong with the country today? [Then you either list a few problems which you know the listener(s) agree are problems and hopefully have a particularly strong emotional dislike of, or you invite them to list a few if you don't know the person well enough to know or guess]. Ron Paul is the lonely congressman that's been fighting for us to do the opposite of all those things for the last 30 years and everyone in Washington and the media HATE him for it."

I think it would work tremendously well, especially for people not very politically engaged and who do not want to talk to you about politics for an extended period of time. This positions Ron Paul -- it assigns him a place in their little political world. A very enviable place. Someone who doesn't pay a lot of attention to politics doesn't necessarily have a vast and variegated political world in their imagination with different teams who are opposed to them or on their side and allied and opposed to each other in a spiderweb of connections. Their mental model of the political world is probably closer to just a homogenous black or dark gray globe where pretty much bad things are going on. There's not a lot of room for a lot of technical details in this world, but there is room for one incorruptible White Knight who has been fighting the system for many years without much success.

That narrative makes sense. It doesn't require learning and accepting a complex background story about why neo-conservatives hate real conservatives, the original liberals were libertarians but then the term got hijacked and the current "liberals" are democratic socialists, these "liberals" are right about social liberty while conservatives are right about economic liberty (and the neo-conservatives are right about nothing), Democrat and Republican politicians pretend to be super-opposed to each other but actually they are almost identical in their policy and in many cases like each other; the animosity is all for show.

You don't need to explain anything like the above with Eli's approach. You just slip a simple character into a simple political model which most people share.

 

[vechorik]

you realize that the fedGov stepping away from trying to enforce drug laws doesn't 'legalize' drugs. it just forces the states to do what they think are in their best interest. most states would probably legalize pot and regulate it like alcohol because it's a relatively safe drug and has many good side effects for people with chronic pain or nausea, and they could make a buttload of money off of it. harder drugs like acid, cocaine, etc, would immediately be banned at the state level and enforced by state police because obviously everyone realizes that those kind of drugs are dangerous and harmful to society. now maybe one state finds out that by legalizing say, cocaine, the cocaine problems go away? maybe they realize the problems get worse. at least you get some experimentation that figures out the best way for society to handle these kinds of problems.

the fedGov slamming down the gauntlet for some 'this is how we are gonna do it' solution is always the wrong way to go, regardless of the issue.

Yes, I realize that. I figure I'll work like heck to get Dr. Paul elected. I support him 100%.
When it comes to drugs/prostitution/gay marriage or whatever on my state level I'll work like heck at the state level to do what I think is best. I live in a town that only allowed alcohol about 20 years ago and they STILL DON'T allow the sale of beer.

 

[DerekB]

I'm a professional marketer too... so I thought I'd lay one large piece of construcitve criticism at your feet.

Generally, good job... however, your answer uses a lot of unnecessarily complex or little-known terms like: "inflation based monetary policy, SOPA, NDAA acts, etc." These issues are confusing or completely unknown to the vast majority of the American populous (the people you're trying to convince).




Here's my 2:00 Caucus speech which I think does a good job of keeping it simple and on issues that most people agree with Dr. Paul on. However, it's way too long for just a 'quick response' if that's what you're after, so keep that in mind...

Two Minute Caucus Speech:

Good evening everyone. It’s an honor to speak with you tonight.

How many of you in this room have been disappointed with politicians who say one thing and do another? How many of you can count on your hands a number of politicians who made promises to cut government waste, to reign in entitlements, or shrink the size of government... but later got to Washington where they proceeded to put party over principle, vanity over values, compromise over conviction?

The truth is that people like us have been coming to rooms like this for over a century with the exact same result. So-called conservative candidates become president by making small-government promises - while the government continues to grow and our liberties decline. The truth is, there have been very few individuals willing to stand steadfast on principle regardless of the political ramifications; regardless of the media, their opposition, and even the pressure their own party puts on them to compromise. Those few individuals we call principled conservatives.

The gentleman I speak for tonight is such a person. A true principled conservative.
After over 20 years in congress he has a voting record that may shock many of you:
- In over 20 years, this man has never voted to raise taxes.
- In over 20 years, this man has never voted for an unbalanced budget.
- In over 20 years, this man has never voted for restrictions on gun ownership.
- In over 20 years, this man has never voted to raise congressional pay.
- In over 20 years, this man has never taken a government-paid junket.
- In over 20 years, this man has never voted to increase the power of the executive branch.

The man I’m talking about is Dr. Ron Paul, Congressman from Texas, Godfather of the Tea Party, and defender of the constitution. While none of us will agree on every issue, I do think most would agree there’s no single politician in our lifetime with more consistency, principle, and steadfast loyalty to the constitution than Ron Paul.

Tonight, I’m asking you to consider Ron Paul as your Nominee for the Presidency of the United States. I’m asking you to set aside any minor differences you have and cast your vote for someone who puts principle first and won’t give in to the Washington Machine. I’m asking you to consider the trouble our country is and cast your vote for the only candidate who predicted and warned us of the financial collapse before it occurred, and the only candidate who has promised to make real serious cuts of 1 TRILLION Dollars from the Federal Budget in Year One. I’m asking vote out the status quo and vote instead for real change. I’m asking you to vote for President Ron Paul.

Thank You.​

 

[shadowhooch]

Somewhat unrelated; but THIS guy is truly the best marketer/salesman ever (see link). Kenny Brooks. Check it out.

http://www.youtube.com/watch?v=14LpxQWDlAg&feature=player_embedded

I wish we had this guy going door to door for Ron Paul. We'd win every state

Regarding the OP, great statement. But I also agree that you should only list a couple of main issues like out-of-control debt, wasteful spending here and overseas, and endless wars. Good post, I'll use it!