This tactic isn't meant to influence us, it's meant to influence those outside of the circle.
CbRP makes a good point here; that being prepared for ALL thrusts from our opponents, (whether they be RINOs, or DINOs) is a good thing. Right and wrong doesn't matter as much
on the surface, and being prepared with a clever counterthrust is a traditional approach to dealing with negative press...
Usually the best approach is to ignore it though... see below
Yeah, it's hard to understand unless you have been around politics for a long time.
...
When you don't understand the nature of politics these things look like obvious manipulation but that really isn't what is going on.
Interesting, thanks
If we really do get the blame for a McCain loss, it might start making them actually take the liberty vote seriously.
there is that, too
All that said, here are my raw

notes from a class on "handling negative press"
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~`
Handling negative information
Most campaign activity is building organization and image
Attacks and defenses excite people the most
Clashes can make or break a campaign
2 types of neg
about you - perhaps the only options -
End the usefullness of the story ASAP
Ignore - most of the time is correct response
response just incites the oppo to continue attacks
campaigns that are continually defending are losers
a vigorous, serious attack cannot be ignored
3 part response (1) - often works
deny
prove the contrary
show moral indignation
3 part response (2)
confess
defend as right at time
show moral idignation that the charge was raised
moral indignation is powerful and contagious
2 part response
confess
laugh it off
3 part (3) this option only works once, if at all
confess
humbly and completely apologize
promise not to do it again
2part (2)
refuse to discuss
immediately change the subject dramatically
sex scandal - wife refutes
Before you are attacked
Frame the attack before it is raised
Brainstorm possible attacks before others do
Be brutally frank - demand candor
Put in context most favorable
Bankruptcy taught understanding of hardship
Spouse (alcohol) problems hint at family values, understanding
Commercials wear out quicker in the boardroom than the living room - 7 times is the charm
about opponent
Don't fire all of your ammo at once - Keep the story alive
Release enough for a round of media and no more, wait till subside, repeat
Clip your opps tail incrementally, your own once
a relatively unknown must raise credibility, name recognition before attacking
an incumbant or popular can mix positive and negative from the start
when is the latest you can raise negative
Thurs afternoon before tues election, it takes time for issue to sink in
two types
Policy issues - public expects attacks on policy - not mud
votes
contributions - received and sent
extremist or crooked associates
policy proposals
Personal or character issue - is mud
never be used by HQ or those close to the campaign
resist the temptation - judgement is impaired
1- ignore the info - most often the right thing to do
triviality can be counterproductive
hard to ignore - we are not impartial - consider whole context/pattern
elections are not a court of law, being right is necessarily important
It is a matter of marketing, not proof
2- Draw play (solid, uncontestable proof)
make charge without producing solid proof.
If opp denies charge, produce irrefutable proof
Opp caught lying to press is deadly
Keep pushing till
opp answers the charge well
opp returns with damaging charge of his own
voters get bored
10 ways to renew an issue
1- Demand an explanation > unsatisfactory
2- Demand the real explanation
3- Demand opp apologize
4- Demand a better apology
5- Have credible outside group push the issue
6- Create a public demonstration with legible signs in appropriate place
7- Letters to the Editor - more frequently read than editorials
8- Articulate people to call talk-radio
9- Get bloggers involved
10- Paid Advertising - "first resort of incompetant"
leaking info is very dangerous