mmadness
Member
- Joined
- Nov 24, 2011
- Messages
- 1,013
The core concept of sending the brochures was valid---you're criticizing the content, which I already said was flawed. Do we not trust the grassroots also, who came up with most of the innovative ideas that have helped Paul over two campaigns? Both the grassroots and the campaign have made mistakes with direct mail (remembers the expensive mailers of 2008?), cut both sides a break. Sending whatever stock was leftover to the territories was just a suggestion for getting promotional material out the areas in lieu of doing nothing else. If there are more effective methods, please likewise, suggest something.
I'll trust experienced grassroots and the campaign over inexperienced grassroots. There is a difference. Experienced grassroots would have taken a look at what the campaign is already doing (direct-mailing) and would probably have left it to the campaign. A guideline for effective grassroots is to try not to duplicate effort in an area the campaign is already doing, especially with Dr. Paul's experience with direct-mailing. Even if experienced grassroots went against that guideline and wanted to do a brochure, then they would have vetted and field-tested the brochures before even thinking about setting them up to be mass-mailed blind to thousands of registered Republicans. That's why you had coffins, Zeitgeist references and walls of text/poor design.
Please watch this video from someone who is experienced grassroots and hopefully you'll understand:
Also, sending leftover stock of a flawed product that has been shown to lose support to the territories is somehow going to create different results?
I think the best thing for any existing "Super" Brochure holders is to cut up the brochures into multiple panels, and glue the backsides to blank paper so that they can be used as individual mini-handouts. That's not the ideal solution, but would allow you to at least target specific panels of the brochures to people who are concerned about a particular issue.
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