Headline Help--Please Help Time sensitive llepard

OK, NYTimes adv.

The headline now reads:

Why did I spend $85,000 to support Presidential Candidate Ron Paul?

Because I care about my family and your family.

Do not remove it. Most people would have no idea what the cost of a full page ad would run for that publication. The 85K number quickly tells the reader that there is something serious going on because WHO would even THINK about spending 85K of THEIR money to support a candidate for POTUS? First thing someone will think is "someone spent x number of times my annual salary to run an ad?!?" or perhaps "Wow that is a significant amount of my annual salary...." ---

Regardless of the status of the reader it will grab their attention and possibly provide them a read to start reading.....

Regardless of if someone was to "feel you are bragging" it is still going to do what is important.... get them reading.

So there is my humble opinion.

Also --- just wanted to say, well, thank you from both myself and my family. You have given us a wonderful Christmas present.

Merry Christmas to you and your family.
 
Well, LLepard, looks like you have about a 50-50 split here, which I guess won't help you a lot? I like it like it is. I do understand your family's concern; it is just a little in-your-face, not refined, polite, polished. But I like that. It's time for some plain speech, even in the haughty, hallowed pages of the New York Times.

I don't see the money figure as "egotistical", though. I have a feeling that sort of reaction comes from our cultural conditioning, that regards being public about how "rich" you are as vulgar or in bad taste. $85,000 is, yes, about five times my yearly "income", but, since I grew up from liberal to libertarian over 25 years ago, I don't resent your having that much money. You needn't apologize to anyone for being successful. Nor do you "owe" anyone anything, nor do you have any obligation to "give back" (I assume you've worked for your success, not had it given to you).

I might suggest you try to think back to when you originally wrote the headline; how did you feel then, what motivated you to use those words (and number)? Has your own feeling changed?

I do admire and salute you for putting up a sizable chunk of your success on behalf of the Cause. God bless you, Sir.

As for "wasting your money", only you can decide that. I guess I've just been assuming, after you placed that great ad in USA Today, that you'd already decided. I kind of get the feeling that your family, lovely and wonderful though I'm sure they are, might not be as clear and firm in their libertarian understanding and convictions as you are.

Of course, you know that, now you've made yourself a public figure in the Ron Paul Revolution, at some point you may very well come under some kind of attack. And yes, I wouldn't be surprised if some mainstream liberal types criticize you for "showing off" or something similar. The usual liberal subtext: it's immoral to be financially better off than the average. Again, you needn't apologize for being successful. And the fruits of your success are yours, to use as you will.

As a free man and a libertarian, I understand that it's none of my business what you do with your honestly-earned money, nor is it anyone else's; whatever you decide, I do hope you feel clear and at ease about it.

BTW, I do have a suggestion for the second line:

Because I care about my family, and your family.

Adding a comma puts a little pause for effect there.

And, if the ad is still not final, I'm still wondering: Has the phone number at the bottom been corrected? It should be 1-800-RON-PAUL. That's the best number for people to call the Campaign.

Edit: I see that later posts (while I was composing mine) are increasingly in favor of leaving it as it is. Good, I like that. Go get 'em! Yes, you may get some heat, from people who don't (yet) understand what Ron Paul and Freedom are all about; if you feel you can handle that, I'd stay with what you have.
 
Last edited:
Number is important...

You are bragging. To your family (who presumably knows your wealthy) it will sound like such. But to Americans who have no idea who you are it is very impressive. Even for a successful businessman, it is a HUGE outlay of financial support.

Secondly, the ad really has no other visual ties. It is so dense with text that if you don't catch attention quickly, readers might likely just pass over it.

Thanks again!
 
Forget the naysayers who say you wasting money. We all know there is no guarantee of victory but we have to go all out.

As for the headlines, I would take the dollar amount out....but its fine either way....no biggie

But more importantly...my 2 cents.....this money would be better spent on placing numerous full page ads in Iowa and NH as opposed to one in NY..

Bulk of Ny Times circulation is in NY/NJ/Conn....all Rudy states anyway...

Bang away at Iowa and New hampshire and it can leverage into something bigger if we win there
 
Leave it the way it is. It is great.

You need to put the number. Otherwise, most won't understand how much it cost. It helps to get the point across, how very important this is to you, that you would be willing to spend such a huge amount.

I agree. It does not sound like bragging at all to me. It shows passion and conviction. I'm biased though.

You're truly a great American. :)
 
Forget the naysayers who say you wasting money. We all know there is no guarantee of victory but we have to go all out.

As for the headlines, I would take the dollar amount out....but its fine either way....no biggie

But more importantly...my 2 cents.....this money would be better spent on placing numerous full page ads in Iowa and NH as opposed to one in NY..

Bulk of Ny Times circulation is in NY/NJ/Conn....all Rudy states anyway...

Bang away at Iowa and New hampshire and it can leverage into something bigger if we win there


He is placing this ad in all the major papers in NH. The NYT is just a bonus. It is a plus.

He truly is amazing.

Plus, the NYT is read by nearly everyone in NH anyway. It has a huge circulation. Nationwide.
 
I agree with your family, llep. Not so much bragging, but the ability to relate by the average voter. It may put them off and actually may initially look to them like one of those "get rich quick" ads we are so used to seeing. Just my opinion.
 
A compromise would be to take the $ out of the title but mention it in the body or a subtitle.

I think the second line is a little weak but I don't have a suggestion yet. I'll put some thought into it.

Thanks for the great contribution.
 
Keep the # in there Larry,
It's not about any of us individually, it's about the passion for the message. Anyone with common sense will see that rather than thinking you're bragging. Besides, I want everyone to know what you've done, what trevor's done, what piddly little ol' me has done, what everyone of us has done. those stories are inspirational and build a culture in this r3VOLution of doing whatever it takes to spread the message of freedom. Does anyone think the founders were bragging when they signed their names to pledge everything to the cause.

Same thing Larry, let the world know.
 
2nd line:

Because it's that important.

Because our future is at stake.

Because his candidacy represents a rare and important opportunity.

Because I can't vote 85,000 times.

Edit:

Because it's all that I have at this time.

Because it's a small investment compared to the cost of business as usual.
 
Last edited:
keep the 85K

I am very excited to see the ad in print. my two cents, keep the 85K, shows how important it is to you and the nation.
 
What about saying, "Why did I sacrifice $85,000..." instead? That has its own cons but it doesn't sound like bragging at all. Or maybe "Why did I put up $85,000 of my own money..."?
 
He is placing this ad in all the major papers in NH. The NYT is just a bonus. It is a plus.

He truly is amazing.

Plus, the NYT is read by nearly everyone in NH anyway. It has a huge circulation. Nationwide.

It's a "bonus" that he is paying for with real money.....money better utilized for Iowa or South Carolina...

I see it as a waste of ammunition to fight the battle of New York when the key opening battles are in IO, NH, SC
 
i think the number helps paul. it may make you look superficial, but to the people who read it it makes it look like random people are blowing tons of money on him for the right reasons.
 
Remember your Audience is NY Times readers not the general public. I don't think NY Times readers would be offended by mentioning the number. People who read the NY Times are people who want to be sophisticated. This is a more polite way of wanting to be rich, stating the number makes you sounds rich and gives you much more credibility with these people IMO.

Besides there should be something a little bit controversial in there to get people talking about it or thinking about it.

It's better to have an offensive/shocking ad than a very bland non-discript ad IMO.
 
2nd line:

To show appreciation for the tens of thousands who have given what they can afford.

Because like many thousands of supporters I want to donate as much as possible.
 
Back
Top