Headline Help--Please Help Time sensitive llepard

[Omphfullas Zamboni]

85,000

The number was a big attention getter for me. "Why did I pay for a full-page" has sort of a "so what" factor, in my opinion. The number shows just exactly how important the advertisement/candidate was to you.

 

[LibertyEagle]

You've spent a lot more than $85k, all things considered. The number is not important. People will realize that posting full page ads in national newspapers is very expensive.

I would rather see the 2nd line say something about your desire to address his lack of traditional coverage.

Most people couldn't even imagine that a full page ad in the newspaper would cost that much. It is beyond their imagination. Heck, it is beyond mine. It is amazing that one individual would care so very much about his country that he would spend this amount of money out of his own pocket to try to save that same country.

 

[Cyclone]

Right, the reason the second line is there is that in advertising you need to tell the reader what is in it for them.

Just saying I spent the money is a yawn. Have to say what the benefit is to them.

Exactly!

 

[Ibtz]

Whatever you decide, I think it's fantastic.
God bless ya!

 

[Pimpin Turtle Dot Com]

I really really really think that "Why do I support Presidential Candidate Ron Paul?'" is the best... it is what your letter was titled and I think it is the best... the first one with the "85,000" in it does sound a little egotistical, that is why I like what your letter was titled...

This is focused to people who do not know why people are so "ethusiastic" and "crazy" for Ron Paul, right? If so, it would answer this question and bring a lot of votes...

just my two cents...

 

[AFM]

The 85k is necessary.

 

[Ara825]

In the title please make small correction. It should say "Why I Spent"...or "Why I Am Spending"...rather than "Why I Spend..."

BTW I think what you're doing is beyond awesome.

~Ara

 

[slantedview]

Most people couldn't even imagine that a full page ad in the newspaper would cost that much. It is beyond their imagination. Heck, it is beyond mine. It is amazing that one individual would care so very much about his country that he would spend this amount of money out of his own pocket to try to save that same country.

that's a good point. really, i don't see the number as bragging, i just didn't think it was necessary. it sounds like my initial thoughts could have been wrong though.

 

[rory096]

I'd say either how it currently is or "Why do i support Ron Paul?" The full page ad line doesn't really mean much; it could be a full page ad in some obscure local newspaper that cost $100, or it could refer to this current ad, but it doesn't really tell people you're for real and you're currently explaining something else you did.

 

[ShowMeLiberty]

Ok, I appreciate your family's concern, but my gut reaction is to leave the $85,000 line as is. It's attention grabbing which is important. It's sticker shock for millions of people who never paid for than $20 for an ad in a newspaper and I think that says you are dead serious about this.

As for "wasting your money", no, I disagree with that. If you can afford to spend it, what better way to spend it than trying to save the country you believe in? To paraphrase my new favorite bumpersticker, A dollar spent for freedom is never a wasted dollar.

My heartfelt thanks to you, sir, for your patriotism and giving voice to what so many of us believe but can not afford to proclaim in such a highly visible way.

Merry Christmas!

 

[ronpaulitician]

I'd go with the number. The ad needs something to immediately grab the reader. $85,000 will do that.

 

[Cyclone]

Llepard,
What you are doing is amazing. This headline is a real grabber. That is all you really care about. Getting people to read it! This does that. It also sounds incredibly generous to us all. Please don't second guess yourself. This is amazing the way it is.

 

[ronpaulitician]

In the title please make small correction. It should say "Why I Spent"...or "Why I Am Spending"...rather than "Why I Spend..."

I think it (correctly) reads "Why did I spend".

 

[DJ RP]

For what it's worth I think you should keep the number. That's how marketing works, people think "woah, he spent THAT much on his favourite candidate??? I should take a few minutes to read what he's got to say.

People might think it comes across bragging IF THEY KNOW YOU (like your family) but to people who DO NOT know you they won't feel that way, they'll simply be interested and intrigued by the headline.

I vote for keeping it as it was!

 

[rory096]

You've spent a lot more than $85k, all things considered. The number is not important. People will realize that posting full page ads in national newspapers is very expensive.

I would rather see the 2nd line say something about your desire to address his lack of traditional coverage.

I disagree; that can only serve to alienate people. Most people think the media is more or less fair and trustworthy. Saying they're not makes you look fringe-y.

 

[rory096]

I think it (correctly) reads "Why did I spend".

Yep. It's a question, not a statement.

 

[Highstreet]

Most people couldn't even imagine that a full page ad in the newspaper would cost that much. It is beyond their imagination. Heck, it is beyond mine. It is amazing that one individual would care so very much about his country that he would spend this amount of money out of his own pocket to try to save that same country.

Exactly.

Keep the number. I don't think we, or your country, could thank you enough for this great service. Keep the faith. It's going to take a drastic number of us with your kind of courage to change this country.

 

[quantized]

Llepard,
What you are doing is amazing. This headline is a real grabber. That is all you really care about. Getting people to read it! This does that. It also sounds incredibly generous to us all. Please don't second guess yourself. This is amazing the way it is.

I agree that the first title is more of a attention grabber. Probably stick with the original title.

 

[Rebel Resource]

The most important words in the whole piece are the headlines.

If you sacrifice attention-grabbing for humility, you deserve neither

 

[Ara825]

Duh <slaps self on head> now that I looked at it again, I see that I misread it.

I apologize
Too much eggnog *hicup*