AdamT
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- May 28, 2007
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[RPH EDIT - This thread is for planning and executing a determined ad campaign. - Questions related to Grassroots Ads in general should be directed to this thread http://www.ronpaulforums.com/showthread.php?302631-SPLIT-Grassroots-TV-Ads-Q-amp-A Thanks]
Deb got things kicked off in this thread, we just talked and are starting to assemble a team to get the project off the ground.
The immediate focus is getting votes in the Ames Straw Poll (Aug 13th), assuming we can get an ad up and running minimum a week before the poll. Also to just plug Ron's name in a general classy way so viewers hear his name over and over. The Iowa caucus is still a ways off (Feb 6, 2012).
Ads are generally 3 varieties: 15 sec, 30 sec, 60 sec.
The 60 second ones are generally the most bang for your buck as you have a lot more time to build a proper message.
This is a good example at what we're thinking:
For mobiles: http://www.youtube.com/watch?v=EU-IBF8nwSY
Except turn it around "more Americans are out of work than ever" etc. We need vetted statistics to weave into the script that give credibility to the overall message. First 30 seconds would give examples of the bad shape the country is in (problem), the final 30 would be about Ron Paul (solution). Ron's name is not even mentioned until after the 30 second mark...you will have no idea this is even a political ad at first. 1st half: grab people's attention, 2nd half: tell them about Ron Paul. We can hire voiceover talent that will sound very similar to the ad above.
We need to craft a very effective script to make up the voiceover. It cannot have any hard to understand talking points. Words like "keynsian", "sound money", "Fed Res" should be avoided....we're talking the TV-watching general public here folks. They unfortunately have very little understanding what these things mean. We want a feel good ad people can relate to, very similar to the Reagan one above, but perhaps a bit more substance. Think fluffy, but intelligent substantive fluffy. A 2011 update of this classic 1984 ad.
We are going to have to shoot our own footage for the ad, all in HD, to really make this thing pop visually. Youtube clips won't really cut it...we need 100% original content anyway to avoid copyright issues. I can shoot some myself, and we have other professional contacts who can contribute. Once the script is written we'll figure out what kind of visuals to run under the voiceover.
We will need an uplifting soundtrack. There are a lot of good royalty-free websites where songs can be purchased for very little. It's also possible we can have it written for us. We will have to contract out the voiceover. My PAC can pay for some of this upfront. Assuming everything works out we'll get a Chipin up soon and start raising for the actual ad buys in Iowa. Cable, broadcast, satellite, whatever will work best.
Deb is beginning to research and contact Iowa TV/cable companies this week to get pricing, etc. We can also run radio ads with the same voice talent in conjunction with the TV version. Those scripts can be altered as needed to be effective for that medium, even plug "vote in the Iowa Straw Poll August 13th in Ames" or something to that effect.
If this project is successful, we have months and month to run ads in IA and NH. Caucuses and primaries don't get underway until Feb 2012.
We have vetted, proven forum people onboard with the project. Obviously we want as much input as possible. Have at it.
Deb got things kicked off in this thread, we just talked and are starting to assemble a team to get the project off the ground.
The immediate focus is getting votes in the Ames Straw Poll (Aug 13th), assuming we can get an ad up and running minimum a week before the poll. Also to just plug Ron's name in a general classy way so viewers hear his name over and over. The Iowa caucus is still a ways off (Feb 6, 2012).
Ads are generally 3 varieties: 15 sec, 30 sec, 60 sec.
The 60 second ones are generally the most bang for your buck as you have a lot more time to build a proper message.
This is a good example at what we're thinking:
For mobiles: http://www.youtube.com/watch?v=EU-IBF8nwSY
Except turn it around "more Americans are out of work than ever" etc. We need vetted statistics to weave into the script that give credibility to the overall message. First 30 seconds would give examples of the bad shape the country is in (problem), the final 30 would be about Ron Paul (solution). Ron's name is not even mentioned until after the 30 second mark...you will have no idea this is even a political ad at first. 1st half: grab people's attention, 2nd half: tell them about Ron Paul. We can hire voiceover talent that will sound very similar to the ad above.
We need to craft a very effective script to make up the voiceover. It cannot have any hard to understand talking points. Words like "keynsian", "sound money", "Fed Res" should be avoided....we're talking the TV-watching general public here folks. They unfortunately have very little understanding what these things mean. We want a feel good ad people can relate to, very similar to the Reagan one above, but perhaps a bit more substance. Think fluffy, but intelligent substantive fluffy. A 2011 update of this classic 1984 ad.
We are going to have to shoot our own footage for the ad, all in HD, to really make this thing pop visually. Youtube clips won't really cut it...we need 100% original content anyway to avoid copyright issues. I can shoot some myself, and we have other professional contacts who can contribute. Once the script is written we'll figure out what kind of visuals to run under the voiceover.
We will need an uplifting soundtrack. There are a lot of good royalty-free websites where songs can be purchased for very little. It's also possible we can have it written for us. We will have to contract out the voiceover. My PAC can pay for some of this upfront. Assuming everything works out we'll get a Chipin up soon and start raising for the actual ad buys in Iowa. Cable, broadcast, satellite, whatever will work best.
Deb is beginning to research and contact Iowa TV/cable companies this week to get pricing, etc. We can also run radio ads with the same voice talent in conjunction with the TV version. Those scripts can be altered as needed to be effective for that medium, even plug "vote in the Iowa Straw Poll August 13th in Ames" or something to that effect.
If this project is successful, we have months and month to run ads in IA and NH. Caucuses and primaries don't get underway until Feb 2012.
We have vetted, proven forum people onboard with the project. Obviously we want as much input as possible. Have at it.
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