Frank Luntz says Ron Paul should not mention liberty as much

[GeorgiaAvenger]

Frank Luntz is usually right much to the chagrin of this forum. But there is tough medicine that doesn't go away.

 

[Ivash]

Luntz was working for Romney in 2008- and that wasn't generally announced until after the election. And Fox still let him do the after-debate polling. It was extremely irritating.

 

[Wolfgang Bohringer]

I honestly never got the Luntz hate.

I think its the way he waddles with that big fat head and big fat ass combined with how he has a verbal affect similar to that guy in the basement with the stapler in that movie Office Space.

 

[AGRP]

"Liberty" makes sense to politically intelligent people. Fox News viewers are generally not politically intelligent. Frank is correct in that Ron is too smart for the general Fox News viewer. If Ron is speaking to Fox News viewers, it would make more sense if he jumped on the pointless issues bandwagon and then threw in issues that really matter with the pointless issues. The reality is that this county is still brain dead and they have to be communicated in such a way that they understand.

 

[unknown]

I dont like Luntz. Hes done us dirty in the past but I dont see this as a direct attack/smear.

More of a tweak in the language. Saying freedom vs. liberty.

But hasnt Ron Paul said things like "our personal freedoms"? Im pretty sure hes said "our personal liberties".

Did you see his face when he mentions Ron Paul.

 

[jbuttell]

Easier said than done, but I agree with this point. Buzz words like liberty.... Even freedom, are pretty meaningless to most people. People need to be scared, given clear examples of why and what they're losing. It's a fine line Paul has to walk, at the risk of sounding conspiratorial and gloom and doom... But at this point in the election with Santorum and Romney running away with this thing, I think a bit less politics and a bit more stone-cold doses of the reality we face, could go a long way toward shocking some more people awake. What's the worse that could happen... they start calliing Ron crazy?

 

[devil21]

Luntz isn't anything special. He's just made a career out of stating the obvious about human nature and how to manipulate it. People respond more to emotional language than logical language. We see this ALL THE TIME with the "wedge issues". People will kill each other over abortion (an emotional issue) while few care enough about national debt (a logical issue) to give half a crap and vote accordingly. The debt damages each and every one of us while abortion is such a niche topic that affects very few people. Yet the emotional issue gets way more attention. Luntz knows this and takes advantage of it.

 

[Hook]

I wish they would use "Sovietized" instead of "socialized" as a spin word. It has way more punch to it.

 

[azxd]

Liberty is offensive to the oppressors and controllers, it seems.

 

[Brett85]

Apologies Op, but I think I'm going to have to 1 star this thread. I just don't think there's anything to learn from this.

Then I'll have to give this thread 5 stars to make up for that.

 

[ZanZibar]

He understands the connotative effects of language as well as anyone in the world, and his book, Words that Work, is a must-read for anyone who wants to understand political messaging (cough, cough, that's us folks).

Thanks, just added it to my Amazon list. Except that I will be buying it used so as to not give Luntz any direct money

He could moderate the rhetoric to try to win over new people

Why do you think Rand Paul is sooooo popular among teaocons?

Yeah, Liberty is a bad, bad word and a terrible concept. We should all just give on it and stop talking about it to fit in with the power structure. NOT

If you are going to feed people broccli, you need to know what will make them be willing to eat it. Do they want salt on it? Do they want cheese on it?

Put another way, if you are going to deliver an anonymous package to someone, what will make them want to open it? What kind of labeling or artwork must be on it so that it is appealing?

He's not talented @ all.

Actually he is an expert in his area, and he's a talented propagandist.

The language spin is what neocons and 9/12 ers have adopted from the Luntz trained msm types to dumb down discussion in other platforms such as forums and every day speak among as well as in the direction of the otherwise unsuspecting.
In other words, refrain from condoning critical thought at all cost...

The average voter doesn't think critically, they feel emotionally. It's marketing 101, you must appeal to people on an emotional level if you are going to bring them to action.

 

[noneedtoaggress]

Luntz is a Goebbels wannabe hack, and Paul's purpose is to push the (ideological) libertarian movement forward. Luntz is the kind of person who makes things like the Patriot Act seem palatable for mass acceptance and why terms like "liberal" and "conservative" get distorted and distinctions like "classical liberal" need to be made.

He's a professional obfuscator.

“Ideas are the only things that count, and politicians are, for the most part, pretty much irrelevant,” - Ron Paul