I like how Foley had a haircut and shave before his killing.
Also damn that's some perfect lighting, I film outside pretty often and those guys are using lights and color grading. Alli that for a beheading?
ISIS are slick operators, witness their investors report:


http://azelin.files.wordpress.com/2014/04/al-binc481-magazine-1.pdf
This is their internal report used to raise money and to promote themselves versus people who might donate to Al Qaeda.
Its just free market competition in operation.