Corporate Race Theory: CRT in Fortune 100 companies

Coca-Cola accused of paying NAACP to call soda taxes ‘racist’
"I say Coke's policies are evil because I saw inside the room. The first step in playbook was paying the NAACP + other civil rights groups to call opponents racist," said Calley Means.
https://thepostmillennial.com/coca-cola-accused-of-paying-naacp-to-call-soda-taxes-racist
Roberto Wakerell-Cruxz (03 January 2022)

TrueMedicine Care co-founder Calley Means published a thread to Twitter on Monday, where he broke down the grip that soda companies have over food regulation. Means claimed that his Twitter Blue access and his account is now under review, suggesting that this was due to Coca-Cola being a major advertiser for Twitter.

[...]

"You can't have a free market if that market is rigged," Means concluded.

Means would then post that his Twitter account is under review and had his check suspended. "This is not the free speech ethos [Elon Musk], childhood obesity and diabetes is urgent issue. It is a simple question. Has Coca-Cola ever had a direct line to Twitter to suspend critics. Do they still?

https://twitter.com/calleymeans/status/1610322986967666689
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It seems it was because Calley Means changed his profile picture:

https://twitter.com/calleymeans/status/1610334018884743169
https://twitter.com/elonmusk/status/1604036527213842432
 
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IBM

https://twitter.com/JamesOKeefeIII/status/1734374423124176944
BREAKING LEAKED VIDEO: CEO of IBM @ArvindKrishna admits to using coercion to fire people and take away their bonuses unless they discriminate in the hiring process.

“You got to move both forward by a percentage that leads to a plus on your bonus," Krishna said about hiring Hispanics, "and by the way if you lose, you lose part of your bonus.”

After pulling ads from X for 'racism,' IBM chief Arvind Krishna says he will fire, demote or strip bonuses from execs who don't hire enough blacks, Hispanics — or hire too many Asians

"Asians are not an underrepresented minority in tech in America...I’m not going to finess this, for blacks we should try to get towards 13 percent," says Krishna.

Paul Cormier, the chairman of Red Hat, a subsidiary of IBM, says in the leaked recording that Red Hat has terminated people because they weren't willing to engage in racial discrimination through hiring and promotion.

Title VII of the Civil Rights Act makes it illegal for employers to discriminate on the basis of race in the workplace. #IBMLeaks


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https://twitter.com/JamesOKeefeIII/status/1734702637105201451
& https://twitter.com/JamesOKeefeIII/status/1734702639953125704
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https://twitter.com/JamesOKeefeIII/status/1735074122965582073


https://twitter.com/JamesOKeefeIII/status/1735091030385406327
[Twitter Spaces link: https://twitter.com/MarioNawfal/status/1735065004670378262]
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https://twitter.com/JamesOKeefeIII/status/1735482182670413906


https://twitter.com/JamesOKeefeIII/status/1735785682977636732
BREAKING: OMG obtained an internal document from @IBM‘s RedHat that reads like a religious text: The "Allyship Commandments" are 10 race-based rules employees must observe.

One commandment states “only white people can be racist”

Another states, “Accepts that WHITE people are responsible for dismantling racism"

From a different section: “Whiteness constructs the game, hides the rules, then rigs the game, over and over again.”


https://twitter.com/OKeefeMedia/status/1735816936838041887
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//

https://twitter.com/xxclusionary/status/1735081371238830543
{Right Side of History @xxclusionary | 13 December 2023}

In light of the current news [see this post - OB], here’s a reminder that IBM is laying the ground work for EV chargers that restrict charging based on social credit scores:

IBM, one of the world's largest IT companies with operations in over 170 countries, has filed a patent for a database that limits the ability of a user to use an EV charging station based on a blackbox "social credit score."

The patent discusses:

- A tracking database associates each EV/charging session with a user profile and EV profile. The EV profile contains identifying info like license plate and technical details like battery size.

- The system collects charging session data over time to generate machine learning models that can predict charge completion times. This data can be associated with similar past sessions to improve the models.

- The system notifies EV owners when their charge will be complete, so they can move their vehicle and open up the charger. It can also notify waiting EV owners when a charger is likely to become available.

- The system collects user behavior data to establish "social scores" and reward good behavior.

- So in summary, it uses machine learning and a "social credit" system to optimize charger usage.

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Boeing

https://twitter.com/ConceptualJames/status/1745110176372339167
to: https://twitter.com/ConceptualJames/status/1745193844684312765
[thread archive: https://threadreaderapp.com/thread/1745110176372339167.html]
{James Lindsay @ConceptualJames | 10 January 2024}

Let's have a close look at Boeing and DEI!

Boeing's corporate filings with the SEC reveal that in beginning 2022, the annual bonus plan to reward CEO and executives for increasing profit for shareholders and prioritizing safety was changed to reward them if they hit DEI targets.

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Up to 40% of the executives' potential pay is in that "annual incentive pay program" which is tied to hitting DEI targets. For those just catching on, DEI doesn't have anything to do with aircraft manufacturing or safety.

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Boeing didn't just mandate DEI at Boeing. It also prioritized ESG and DEI in their supply chain, as with ESG agendas, which suggests they did not look for the best suppliers on quality and safety on objective metrics, but focused on meeting their ESG goals instead.

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The "annual incentive bonus" tied to DEI targets is more than the base salary for the CEO and CFO. It is equal to the salary for the Chief Legal Officer. These are perverse incentives for ideological projects that, at best, water down Boeing's mission: building safe aircraft.

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It gets worse. The 2023 Boeing DEI/GEDI report is proud of how they tied executive compensation to DEI, not meritocracy and excellence regardless of race/identity. In fact they gave "Business Resource Groups" stock awards for their "contributions to inclusion." Corruption.

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What is a "Business Resource Group," you may ask? It is a self-selecting race- and identity-based segregated group of employees promoted by management. They meet with a "Equity and Inclusion Steering team" to "discuss progress related to the company's 'equity' commitments."

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In Boeing's 2023 DEI/GEDI report they are proud that more than 50% of their interns are from "underrepresented backgrounds." Were hiring based on merit or based on skin color and identity? DEI was never about proportionate representation; it's about destroying objective merit.

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Why does this matter? Whistleblowers from Boeing have pointed out safety concerns with Boeing's production quality issues since 2018, but instead of prioritizing safety and fixing these issues, the company created bonuses that incentivize management to focus on hitting DEI goals.

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In fact, if you look at their corporate filings (SEC Form 14A), the word "diversity" appears 54 times, and, ofc, the word "merit" appears 0 times. The focus away from meritocracy to DEI will likely kill thousands one day due to erosion of merit, safety, and excellence.

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Meanwhile, corporate ESG and DEI plans incentivize CEOs and executives to violate the 1964 Civil Rights Act and Equal Protection Clause of 14A for a bigger bonus, as was reported in 2020.

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Ofc, btw, Boeing is not the only company that has "DEI target bonuses." Companies like Starbucks has them too. Starbucks makes coffee, though. Boeing makes jetliners. People's lives are at stake, and we still have time to avoid the otherwise inevitable diversity plane crashes.

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In fact, it would be interesting for journalists to look into the annual reports and SEC 14A filings of every Fortune 500 company to find out if their executives are rewarded for racially discriminating against their employees. It's likely endemic. Exposure and hearings needed.

The link to the 2023 Boeing SEC 14A filing is here: https://sec.gov/Archives/edgar/data/12927/000119312523059893/d424500ddef14a.htm

The link to the 2023 Boeing DEI/GEDI report is here: https://www.boeing.com/resources/bo...usion/assets/pdf/Boeing_GEDI_Report_FINAL.pdf

Link to the 2022 Boeing's SEC 14A filing (source of first pic in thread) here: https://www.sec.gov/Archives/edgar/data/12927/000119312522073265/d240748ddef14a.htm

By the way, your US politicians will be flying on private charter jets while you are flying on Boeing airliners so they don't care what happens to you. We should demand that they be forced to fly in the same planes everyone else does.

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Further, when Boeing exes talk about safety in corporate documents, they often don't mean passenger safety but the "psychological safety" of employees, like in their DEI/GEDI report. These kinds of tricks are commonplace with that word. Read carefully.

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Possibly connected: We need a serious investigation into this recent Boeing accident. Why was the black box recorder completely erased for a 20 minute flight? Isn't that completely nonstandard?

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The takeaway can't be that people should start being afraid of flying; that's what they want. They are pushing DEI in every industry, so other transportation likely isn't faring better. We need to demand consequences for people who push ESG and DEI over safety and excellence.

Rallying around transportation safety ahead of all ideology should be an easy thing. The only people who want diversity plane crashes are evil manipulators who we take advantage of the crisis to restrict us further. We need to get rid of DEI incentives NOW.

More than just getting rid of DEI and the incentives that installed it and keeping it in place, we need hearings and investigations, with serious consequences, for how those incentives got installed in the first place. It's not enough to do anything less.

This thread was happily sent from onboard an Airbus.

Postscript:

Here's the company, Spirit Aerosystems, where Boeing got the fateful door plugs. Notice their commitment to DEI and Sustainability (ESG) in their supply chain matters.

https://twitter.com/ConceptualJames/status/1745192053720653885
to: https://twitter.com/ConceptualJames/status/1745193238859042997
[thread archive: https://threadreaderapp.com/thread/1745192053720653885.html]
{James Lindsay @ConceptualJames | 10 January 2024}

Spirit Aerosystems is the company that provided Boeing the door plugs, one of which failed. Boeing prioritizes DEI and ESG in its supply chain (bc of ESG requirements), and Spirit Aero delivers. DEI and Sustainability are at the top of their careers page.

https://careers.spiritaero.com/

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"Diversity and inclusiveness will ensure that Spirit continues to remain at the forefront of our industry."

Maybe work on the door plugs, tho.

https://careers.spiritaero.com/dei

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Environment, People, Governance.

Environment, Social, Governance (ESG).

It's their top priority. Too bad about those door plugs, tho.

https://www.spiritaero.com/company/sustainability/overview/

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Disney

"An anonymous source just sent me this from Disney. It is mandatory, institutionalized racism and sexism!" -- Elon Musk

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Robbie Starbuck has been doing this for a long time now, [...]

https://x.com/TheChiefNerd/status/1861763845762736399
Robby Starbuck is Ending DEI in Corporate America: 'We Have a 100% Success Rate'

"These are the types of things that are changing. No more racial discrimination through DEI programs that explicitly have ended up discriminating against white people in many cases across many of these companies, or sexualizing kids by selling products that are inappropriate, or funding things like drag events where children are exposed to extremely inappropriate sexual conduct. I think all of these things are common sense that we're asking for."

Black Leaders PANIC Over America Rejecting DEI
https://www.youtube.com/watch?v=OVfKZjYTVj8
{Actual Justice Warrior | 30 November 2024}

In this video I discuss the recent meltdown many self titled black leaders are having over major corporations rejecting DEI.

Sources:

 
Lindsey Graham: Ukraine War 'All About Money'

[...] Also today - Walmart de-wokifies itself. [...]


//
 
Lockheed-Martin


Whistleblower: Lockheed Martin Awarded Bonuses Based on Race
The company allegedly required managers to reward employees “on the basis of their skin color alone and contrary to documented performance.”
{Christopher F. Rufo & Ryan Thorpe | 12 June 2025}

Many believe that masculine industries, such as military and defense, are naturally immune to left-wing race and gender ideologies. This is mostly a myth. These institutions are organized according to prestige and profit—and when those signals point to “woke,” industry leaders have dutifully followed.

Take America’s largest defense contractor, Lockheed Martin. As we have previously reported [see this post - OB], after the rise of the Black Lives Matter movement, Lockheed adopted radical DEI policies and, in one instance, required white men in leadership positions to attend a racial reeducation program and atone for their “white male privilege.”

Now, a whistleblower has come forward to claim that Lockheed executives were so committed to DEI policies that they awarded some year-end bonuses based on employees’ skin color, rather than performance—in open violation of civil rights law.

The story began in December 2022, when the whistleblower was preparing recommendations for the aeronautics division’s year-end bonuses. The whistleblower was proud of the work the team had done to calculate awards. But soon after the bonuses were submitted for approval, higher-ups told the whistleblower that there was a problem: the “Comp Adder” list, which named recipients of bonus compensation, had too many white employees on it.

Santiago Bulnes, a vice president who now leads engineering on Lockheed’s F-35 program, wrote an email to the whistleblower. “I got a call from [human resources director] La Wanda [Moorer] last night regarding diversity stats on comp adder,” Bulnes, who did not respond to a request for comment, said. “They took a run at getting your few approved and we’re told that we need to fit in the box. I asked her to send you the list of diversity names to simplify the task of finding the best in the group.”

Next, our source claims, officials in Lockheed’s human resources department made the demand explicit. One communication instructed the whistleblower to add more than a dozen minorities to the list and recommended removing an equal number of “non-minority” employees. The implication was clear—“increasing POC for Comp Adder will result in removing equal count of non-minority”—and the instructions were deliberate, recommending specific race swaps by manager. For example, for one team, human resources officials instructed the whistleblower to “increase POC 4 and decrease non-minority 4.”

Our source was outraged. The company was requiring managers to reward employees “on the basis of their skin color alone and contrary to documented performance.” The whistleblower tried to protest this decision and filed an ethics complaint, arguing that the policy was unethical and could expose the company to legal liability, but management insisted. “Our HR counsel told me that while this may present business risk, it was the ‘less[e]r of two evils.’”

One driving force behind Lockheed’s discriminatory policy, according to our source, was La Wanda Moorer, the director of human resources. When the whistleblower asked Moorer, who did not respond to a request for comment, what would happen if the team could not find enough minorities to replace white workers on the bonus list, Moorer responded forcefully. “[T]he preference is for you to get there,” Moorer wrote. “If you are coming back and saying you can’t get there and it’s unnatural than [sic] I think that changes the conversation as a business area what risk are we willing to assume, and should we get into a situation where there is legal activity that takes place then you will be part of that process . . . . We haven’t ever been in a situation where we haven’t gotten there.”

Moorer’s last comment is worth highlighting. It suggests this wasn’t the first time Lockheed had engaged in a secret, post hoc process to strip bonuses from top performers and instead award them to employees who checked diversity boxes. And in the preceding sentence, Moorer seems to acknowledge that such policies, which are inherently discriminatory, could violate the law. Apparently, the company’s commitment to “diversity” trumped any other consideration.

In the end, the whistleblower followed the order and “swapped” 18 whites for 18 minorities, solely on the basis of race. A few months later, our source left the firm and penned a resignation letter to colleagues.

“I, at the direction of Lockheed, have actively discriminated against higher performing individuals, denied them higher pay they earned, denied them the opportunity to be motivated as a top performer,” the letter read. “Not only does this force a violation of my conscience that forces me to leave, but we could have 18 valid individual claims with associated public embarrassment and lost customer trust.”

A Lockheed spokesperson responded to our request for comment, insisting that “Lockheed Martin is a meritocracy” and is “committed to recognizing performance, rewarding excellence, and upholding the principles of merit and fairness.” The spokesperson claimed that our reporting “raise[s] concerns that we are taking seriously and investigating.”

Nevertheless, a reckoning may be coming. Earlier this year, President Trump signed an executive order prohibiting federal contractors from maintaining discriminatory DEI programs. His administration has signaled interest in prosecuting cases of anti-white discrimination. Though Lockheed quickly shuttered its DEI initiatives after Trump’s executive order, its actions earlier in the post-George Floyd era cannot be erased. As the whistleblower warned, racial discrimination is illegal—and the company could pay a heavy price.

One hopes that it will. For decades, companies could deliberately discriminate against white men without consequence. But that calculus is changing. The Department of Justice Civil Rights Division, now led by conservative super-lawyer Harmeet Dhillon, has sought to return the civil rights regime to its original mission: to enforce the law equally for individuals of all racial groups.

Dhillon might initiate this policy with a high-profile target—perhaps the nation’s largest defense contractor.


Twitter thread:

 
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Lockheed-Martin


Whistleblower: Lockheed Martin Awarded Bonuses Based on Race
The company allegedly required managers to reward employees “on the basis of their skin color alone and contrary to documented performance.”
{Christopher F. Rufo & Ryan Thorpe | 12 June 2025}

Many believe that masculine industries, such as military and defense, are naturally immune to left-wing race and gender ideologies. This is mostly a myth. These institutions are organized according to prestige and profit—and when those signals point to “woke,” industry leaders have dutifully followed.

Take America’s largest defense contractor, Lockheed Martin. As we have previously reported [see this post - OB], after the rise of the Black Lives Matter movement, Lockheed adopted radical DEI policies and, in one instance, required white men in leadership positions to attend a racial reeducation program and atone for their “white male privilege.”

Now, a whistleblower has come forward to claim that Lockheed executives were so committed to DEI policies that they awarded some year-end bonuses based on employees’ skin color, rather than performance—in open violation of civil rights law.

The story began in December 2022, when the whistleblower was preparing recommendations for the aeronautics division’s year-end bonuses. The whistleblower was proud of the work the team had done to calculate awards. But soon after the bonuses were submitted for approval, higher-ups told the whistleblower that there was a problem: the “Comp Adder” list, which named recipients of bonus compensation, had too many white employees on it.

Santiago Bulnes, a vice president who now leads engineering on Lockheed’s F-35 program, wrote an email to the whistleblower. “I got a call from [human resources director] La Wanda [Moorer] last night regarding diversity stats on comp adder,” Bulnes, who did not respond to a request for comment, said. “They took a run at getting your few approved and we’re told that we need to fit in the box. I asked her to send you the list of diversity names to simplify the task of finding the best in the group.”

Next, our source claims, officials in Lockheed’s human resources department made the demand explicit. One communication instructed the whistleblower to add more than a dozen minorities to the list and recommended removing an equal number of “non-minority” employees. The implication was clear—“increasing POC for Comp Adder will result in removing equal count of non-minority”—and the instructions were deliberate, recommending specific race swaps by manager. For example, for one team, human resources officials instructed the whistleblower to “increase POC 4 and decrease non-minority 4.”

Our source was outraged. The company was requiring managers to reward employees “on the basis of their skin color alone and contrary to documented performance.” The whistleblower tried to protest this decision and filed an ethics complaint, arguing that the policy was unethical and could expose the company to legal liability, but management insisted. “Our HR counsel told me that while this may present business risk, it was the ‘less[e]r of two evils.’”

One driving force behind Lockheed’s discriminatory policy, according to our source, was La Wanda Moorer, the director of human resources. When the whistleblower asked Moorer, who did not respond to a request for comment, what would happen if the team could not find enough minorities to replace white workers on the bonus list, Moorer responded forcefully. “[T]he preference is for you to get there,” Moorer wrote. “If you are coming back and saying you can’t get there and it’s unnatural than [sic] I think that changes the conversation as a business area what risk are we willing to assume, and should we get into a situation where there is legal activity that takes place then you will be part of that process . . . . We haven’t ever been in a situation where we haven’t gotten there.”

Moorer’s last comment is worth highlighting. It suggests this wasn’t the first time Lockheed had engaged in a secret, post hoc process to strip bonuses from top performers and instead award them to employees who checked diversity boxes. And in the preceding sentence, Moorer seems to acknowledge that such policies, which are inherently discriminatory, could violate the law. Apparently, the company’s commitment to “diversity” trumped any other consideration.

In the end, the whistleblower followed the order and “swapped” 18 whites for 18 minorities, solely on the basis of race. A few months later, our source left the firm and penned a resignation letter to colleagues.

“I, at the direction of Lockheed, have actively discriminated against higher performing individuals, denied them higher pay they earned, denied them the opportunity to be motivated as a top performer,” the letter read. “Not only does this force a violation of my conscience that forces me to leave, but we could have 18 valid individual claims with associated public embarrassment and lost customer trust.”

A Lockheed spokesperson responded to our request for comment, insisting that “Lockheed Martin is a meritocracy” and is “committed to recognizing performance, rewarding excellence, and upholding the principles of merit and fairness.” The spokesperson claimed that our reporting “raise[s] concerns that we are taking seriously and investigating.”

Nevertheless, a reckoning may be coming. Earlier this year, President Trump signed an executive order prohibiting federal contractors from maintaining discriminatory DEI programs. His administration has signaled interest in prosecuting cases of anti-white discrimination. Though Lockheed quickly shuttered its DEI initiatives after Trump’s executive order, its actions earlier in the post-George Floyd era cannot be erased. As the whistleblower warned, racial discrimination is illegal—and the company could pay a heavy price.

One hopes that it will. For decades, companies could deliberately discriminate against white men without consequence. But that calculus is changing. The Department of Justice Civil Rights Division, now led by conservative super-lawyer Harmeet Dhillon, has sought to return the civil rights regime to its original mission: to enforce the law equally for individuals of all racial groups.

Dhillon might initiate this policy with a high-profile target—perhaps the nation’s largest defense contractor.


Twitter thread:







 
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