BREAKING NEWS: ronpaul.com Domain Name Battle update

[PaulConventionWV]

what is great about all of this is we will get the info, and people will be served their crow pie.

That's true. I think Ron Paul will win. The supporters who disagreed with him will visit his new domain regularly for books, podcasts, and more. All will be forgiven. In the scheme of things, this means nothing.

 

[CaptLouAlbano]

what i mean-
he could get ronpaulproject.com
and have SEOs make sure its top search for all searches ron paul.
ronpaul.com isn't need. its just nice to have.
which puts it in a different category than the storefront property.

Right. He can get whatever he chooses. But in terms of radio ads (which I think is where he is planning on driving a lot of his traffic from) ronpaul.com would be best.

 

[PaulConventionWV]

I don't care what I am buying - whatever it is equates to a $250K investment into his company. Ron Paul is a man, but there is a LLC or corporation that is Ron Paul as well. Not sure what they are incorporated as, and I do not feel like looking, but he is not a one man band here.

You asked me why I didn't buy it for Ron. I told you that I am not giving Ron money because he is a business. You scoffed at that and said something to the effect that the domain wasn't a good deal. I then went on to tell you under what conditions I would give the money to Ron for the domain, or buy it for him.

If anyone ponies up $50K, $100K, $200K, or $500K that goes to a for profit entity they expect a return on the investment. It doesn't matter if that money is used to by a domain, building, equipment, R&D or whatever it is used for.

Ron Paul is a business and hypothetically if I was to invest in Ron Paul the business (which is what I would be doing by buying the domain and giving it to him), I would expect a healthy return on my investment. The same way that if I was investing in your restaurant I would expect a return on my investment.

Not for nothing but this is Business 101 stuff here. I really hope you are in another line of work for a living, because this stuff is going way past you.

I think the point is that the webiste is not worth 250k. So if you bought it for him for 250k, then you made a bad deal because Ron Paul wouldn't consider your investment worthy of what you wanted in return.

 

[torchbearer]

Right. He can get whatever he chooses. But in terms of radio ads (which I think is where he is planning on driving a lot of his traffic from) ronpaul.com would be best.

radio ads?
yeah, if this was 1990.
people who are searching for you online are internet users.
otherwise, they wouldn't be searching for you online.
google would be a better advertiser for your online site than radio ads.
i've never heard website ads on radio adverts. i rarely hear phone numbers anymore.
in today's society they end the ad with 'like us on facebook'
a person hears a radio ad that mentions the company name and facebook and do one thing
type the name of the company in a search engine. (or ask siri- which is the same thing)

 

[CaptLouAlbano]

I think the point is that the webiste is not worth 250k. So if you bought it for him for 250k, then you made a bad deal because Ron Paul wouldn't consider your investment worthy of what you wanted in return.

It all depends on the value of the website in the business plan. The SEO on the site is good and yields a great results, so that saves a lot of time and money. And I think the major value of it comes in the ease of pushing the url on radio and tv, radio mostly. Ronpaul.com is much easier that ronpaulwhatever.com

But keep in mind 250 was the number the owners put out there on first inquiry. No one ever said that was a final price. The sad thing is in all this, Ron Paul could have picked up the phone, called the guy and negotiated. This all could have been done with by now and he could have avoided the negative press that this generated. When you combine that, with the lawyer fees for all this, he might have been better off paying $100K or whatever for the domain and been done with it. The new site could be up and running and ready for his first radio broadcasts. However, even if he does manage to win it in arbitration, we could very well be looking at several months before it is in his hands.

 

[PaulConventionWV]

And that is a business decision that they will need to make. It all depends how integral having ronpaul.com is to their business plan.

A domain is priced at $10 per year if no one else owns it, and it appears there was a time where Ron Paul could have purchased the domain for that price. There was probably a time where Ron could have purchased it from Ron Paul the consultant for a nominal price. However, now it is owned by someone else. And if UDRP rules that the current owners have a right to possess the name, then the price is whatever they wish to charge for it.

But you never answered the question I posed. If for your $250K investment you would have a 5% royalty in perpetuity with a first year projection of $3.5 million would you pay the money for the domain? If that was the contingency placed on bringing you in as an investor?

There is no way the first year would be 3.5 million. No way.

Also, if the UDRP rules that the current owners DO NOT have a right to possess the name, can everyone here live with that and accept that what Ron Paul did was completely acceptable?

 

[CaptLouAlbano]

radio ads?
yeah, if this was 1990.
people who are searching for you online are internet users.
otherwise, they wouldn't be searching for you online.
google would be a better advertiser for your online site than radio ads.
i've never heard website ads on radio adverts. i rarely hear phone numbers anymore.
in today's society they end the ad with 'like us on facebook'
a person hears a radio ad that mentions the company name and facebook and do one thing
type the name of the company in a search engine. (or ask siri- which is the same thing)

Yes radio ads, or did you forget that Ron has a twice daily one minute radio spot that is going to be airing that is (presumably) going to generate subscriptions for his podcast. I assume he is looking to find new people, not just casting the same old net out there.

The majority of talk radio listeners are 35 and up. That is a market that Ron Paul is not reaching. The company he is working with produces Laura Ingraham, so it's natural to assume that his spots are going to be on stations that carry her show, since the relationship is already there between the production company and the PD's.

 

[CaptLouAlbano]

There is no way the first year would be 3.5 million. No way.

Also, if the UDRP rules that the current owners DO NOT have a right to possess the name, can everyone here live with that and accept that what Ron Paul did was completely acceptable?

I was just throwing a number out there for example's sake. And as far as the ruling, I will accept the ruling, though I still believe he could have gone about this a better way and not had the negative PR impact.

 

[torchbearer]

Yes radio ads, or did you forget that Ron has a twice daily one minute radio spot that is going to be airing that is (presumably) going to generate subscriptions for his podcast. I assume he is looking to find new people, not just casting the same old net out there.

this isn't a political campaign designed to reach people both off and on the net.
when you are advertising your WEBSITE, you don't reach out to people not using the INTERNET by placing ads on the RADIO.
Ron may use the RADIO to reach more people, but that doesn't make it a good venue for promoting your WEBSITE that is on the INTERNET.

 

[PaulConventionWV]

It all depends on the value of the website in the business plan. The SEO on the site is good and yields a great results, so that saves a lot of time and money. And I think the major value of it comes in the ease of pushing the url on radio and tv, radio mostly. Ronpaul.com is much easier that ronpaulwhatever.com

But keep in mind 250 was the number the owners put out there on first inquiry. No one ever said that was a final price. The sad thing is in all this, Ron Paul could have picked up the phone, called the guy and negotiated. This all could have been done with by now and he could have avoided the negative press that this generated. When you combine that, with the lawyer fees for all this, he might have been better off paying $100K or whatever for the domain and been done with it. The new site could be up and running and ready for his first radio broadcasts. However, even if he does manage to win it in arbitration, we could very well be looking at several months before it is in his hands.

I don't think the "negative press" will have any longterm effects. See post #481.

 

[CaptLouAlbano]

this isn't a political campaign designed to reach people both off and on the net.
when you are advertising your WEBSITE, you don't reach out to people not using the INTERNET by placing ads on the RADIO.
Ron may use the RADIO to reach more people, but that doesn't make it a good venue for promoting your WEBSITE that is on the INTERNET.

Ok so he has a podcast subscription service (presumably). He is doing a twice daily radio spot, that teases the podcast. The podcast is on the internet of course. You don't expect the marketers to mention the website on the radio spots? Radio commercials mention their websites a lot, particularly on talk radio. And Ron's one minute spot are essentially a commercial for his podcasts.

You aren't in the advertising business either are you?

 

[CaptLouAlbano]

I don't think the "negative press" will have any longterm effects. See post #481.

I don't know. I talk to a lot of real world folks who were on the fence with Ron to start with. The tweet followed by this thing didn't do him much good. To be perfectly honest, our group of committee men and women isn't sending out any of his writings or videos in our newsletters anymore.

 

[torchbearer]

Ok so he has a podcast subscription service (presumably). He is doing a twice daily radio spot, that teases the podcast. The podcast is on the internet of course. You don't expect the marketers to mention the website on the radio spots? Radio commercials mention their websites a lot, particularly on talk radio. And Ron's one minute spot are essentially a commercial for his podcasts.

You aren't in the advertising business either are you?

I have done advertising.
THe podcast will advert back to the company that is providing the podcast.
I'd be willing to bet that the podcast will have the link back to ron's site.
The podcast is an advert.
BUt the logistics are still either by search engine or by people going to the website that host the podcast, and the podcast page feature ron's website.
that is how it works on the internet.

I book advertising for both entertainers and politicians. Mostly for locals who I care about and do so without charge usually. I learned most of this by having a band for 10 years and running for political office several times myself and helping several other people run for office.
I got my methods mainly from people who have ran successful gubernatorial campaigns in this state.
It makes senses, and it works.

Its one of things i bring to the table for grassroots, louisiana.

 

[CaptLouAlbano]

I have done advertising.
THe podcast will advert back to the company that is providing the podcast.
I'd be willing to bet that the podcast will have the link back to ron's site.
The podcast is an advert.
BUt the logistics are still either by search engine or by people going to the website that host the podcast, and the podcast page feature ron's website.
that is how it works on the internet.

I book advertising for both entertainers and politicians. Mostly for locals who I care about and do so without charge usually. I learned most of this by having a band for 10 years and running for political office several times myself and helping several other people run for office.
I got my methods mainly from people who have ran successful gubernatorial campaigns in this state.
It makes senses, and it works.

Its one of things i bring to the table for grassroots, louisiana.

How is the podcast an advert if the podcast subscription is the product?

 

[torchbearer]

How is the podcast an advert if the podcast subscription is the product?

How is getting a nice chevy an ad for chevy?

 

[torchbearer]

the last two state wide governor elections were won with this distro:
80% tv ad
10% billboard
10% internet ad
0% radio and paper.

 

[CaptLouAlbano]

How is getting a nice chevy an ad for chevy?

Because people drive around in cars. People aren't sharing podcasts they purchased - that is illegal.

I think you are missing the whole point of what is going on with the radio broadcasts and the podcasts here. He is doing two, one-minute spots daily. They will air on talk radio, presumably during commercial breaks. Now knowing the radio business a little, they aren't going to get much revenue from these spots, i.e. stations won't pay a lot to air them. When you look at the stations that Courtside is currently dealing with they are usually second tier stations in the market. For example in my market Ingraham is on WVOP. It is a small station, that doesn't even make book. So if they plan on making any revenue from this venture (and I am sure that they are not doing this for free), they are going to have to find a way to generate revenue from the daily broadcasts. They way they will probably do that is by selling the podcast subscriptions. For example, "To hear more of Ron Paul's America subscribe to his weekly podcast at XXXXXX.com". Now I am not sure if that is their business plan or not, but it seems to be the direction they are heading in when I read the stuff at the production company's site.

 

[CaptLouAlbano]

the last two state wide governor elections were won with this distro:
80% tv ad
10% billboard
10% internet ad
0% radio and paper.

Ron isn't running for office. He is presumably selling podcast subscriptions. And he is on the radio twice daily for one minute each time.

 

[torchbearer]

Ron isn't running for office. He is presumably selling podcast subscriptions. And he is on the radio twice daily for one minute each time.

Its an example of how the advert industry is shifting.
take notes. that is good info.
you can reach the maximum number of people without touching radio or paper ads.
the cross-sections in means for which people get their entertainment and news is such that radio and paper ads are unnecesary.
this has been proven in the field.

 

[torchbearer]

Because people drive around in cars. People aren't sharing podcasts they purchased - that is illegal.

I think you are missing the whole point of what is going on with the radio broadcasts and the podcasts here. He is doing two, one-minute spots daily. They will air on talk radio, presumably during commercial breaks. Now knowing the radio business a little, they aren't going to get much revenue from these spots, i.e. stations won't pay a lot to air them. When you look at the stations that Courtside is currently dealing with they are usually second tier stations in the market. For example in my market Ingraham is on WVOP. It is a small station, that doesn't even make book. So if they plan on making any revenue from this venture (and I am sure that they are not doing this for free), they are going to have to find a way to generate revenue from the daily broadcasts. They way they will probably do that is by selling the podcast subscriptions. For example, "To hear more of Ron Paul's America subscribe to his weekly podcast at XXXXXX.com". Now I am not sure if that is their business plan or not, but it seems to be the direction they are heading in when I read the stuff at the production company's site.

which means, they believe ron will increase their listeners and ad revenue.
his podcast will be an advert. that radio station will show off their chevy.