I never saw anything except on social media saying there was going to be a 'major announcement', just that he would be on Leno. After RNC he is news, and his take on RNC SHOULD receive media. Before people started floating third party I assumed he'd be saying he was going to actively take over running C4L, at least, that was what I hoped, not necessarily with all of the same staff. I think his own words need to filter through better. But I want him actively keeping Congress honest, even if in a Norquist kind of roll.
Whenever people start spinning appearances as 'grand announcements' people start getting outright angry when there isn't one.