If you're going to go anti-Romney in a way that republican voters will understand, then you absolutely need to highlight first and foremost how much they've cheated us this election cycle. I've had this conversation with my parents and brother, all who voted for Paul in the primaries but are falling in line to "beat Obama" now. With more and more examples of them stealing the nomination, they all now finally understand and support my reasoning for refusing to vote for Romney, even though they probably still will.