We need the script for the TV commercial to be complete and voted on by Monday. I mean, c'mon, how long does it take to come up with a 30-second script? Yes, it takes time and effort, but we need to move on this. We need to start producing the TV ad early next week, because we need to have it READY before we finalize any ad purchases. Our fundraising is at 10% in only two days, so I'm NOT worried about that. I'm concerned because we need to start developing a product. No product = no ad, no matter how much money we can raise.
Therefore, Monday, August 20 will be the deadline to get a FINAL SCRIPT to the producer because it may take him up to a few weeks to produce the ad. Time is of the essence - no procrastinating.
So, please post your submissions -- I am looking forward to them, and we will vote on the best one, which will air on TV stations throughout New Hampshire and in select parts of Iowa in the coming month or two. Thanks!
Too many people are putting way too much emphasis on cramming lots of concepts and positions in. Successful political ads are highly visual, emotional, and focused. Following is my submission, leveraging an emotional presentation and evocative imagery to win over Republican primary votes for Dr. Paul on the very challenging issue of the war in Iraq. The American people don't want a history lesson on what it means to be a conservative. The American people want a position they can feel good about, and this ad presents Dr. Paul's position as the one.
Ron Paul: The Truth
Summary
Liberals say we've lost the war in Iraq. Others say we should stay to police their streets and rebuild their mosques. Even as our bridges collapse. And our borders are left unsecured. The truth is our soldiers won the war in Iraq. And now it's time to bring them home. Vote Ron Paul.
The script can be successfully executed in 20-30 seconds depending on timing and speed.
Strategy
- Present both defeatism and nation building in Iraq negatively.
- Imply that by continuing nation building in Iraq we are neglecting serious threats at home, most prominently illegal immigration.
- Recall that we did achieve military victory in Iraq; we won the war in Iraq.
- Imply that the patriotic action is to come home, rather than to stay and nation build in Iraq.
- Imply that a vote for Ron Paul is a vote for coming home to rebuild our nation rather than Iraq.
Script
[Music: Dramatic, ominous audio backdrop. Movements in the audio should lead into statements.]
[Visual: Black and white split screen with still of John Kerry during Vietnam-era Senate testimony on the left and still of 90s Hillary Clinton with a tired or angry expression during a speech, preferably with a finger raised. Start zoomed in, slowly zoom out and pan the stills during the scene.]
[Audio: Speech is a male tenor voice spoken slowly with a tinge of disgust.]
"Liberals say we've lost the war in Iraq."
[Visual: Black and white still of Rudy Giuliani, preferably from the 90s, either accusatorial and pointing, or exhausted or confused, preferably with his hand on his head. Transition into second negative image of Giuliani in same era or style. Transition should complete after "to police their streets."]
[Audio: A tinge of disgust and confusion.]
"Others say we should stay to police their streets and rebuild their mosques"
[Visual: Black and white video clip of aerial footage of 35W bridge collapse in Minnesota.]
[Audio: Speech continues in same voice but now slightly faster. Tone is now solemn and matter of fact.]
[Audio: Muffled helicopter rotor sound with muffled city traffic gridlock car noise and horns.]
"Even as our bridges collapse"
[Visual: Cycle quickly through a series of black and white stills depicting Mexican illegal immigrants climbing border fences, stepping over clearly inadequate barbwire, or ruined fence or holes in the fence.]
[Audio: Muffled sounds of crowds of angry Mexican voices, preferably from the recent Mexican election protests, chanting or chaotic yelling.]
"And our borders are left unsecured."
[Music: Patriotic music fading in and building to a moderate level.]
[Visual: Collection of color images of success in Iraq preferably one depicting toppling of Saddam statue, one showing troops standing over captured Saddam, and one or more showing U.S. soldiers standing by cheering and smiling Iraqi people and children.]
[Audio: Muffled cheering behind speech.]
[Audio: Speech is now confident and assertive.]
"The truth is our soldiers won the war in Iraq"
[Visual: Color footage of George Bush at podium with Mission Accomplished banner in the back.]
[Audio: Audio clip from Bush speech stating "the United States has prevailed."]
[Music: Patriotic music resumes at a moderate level.]
[Visual: Color footage of solders and others on the aircraft carrier smiling, saluting, and cheering.]
[Audio: Speech continues confident and resolute.]
"And now it's time to bring them home."
[Visual: Vivid color Ron Paul for President 2008 poster image full screen.]
[Audio: Speech continues in same voice.]
"Vote Ron Paul."
If you need to contact me I can be reached at: dircha AT dircha DOT com.
