It is time to show some guts and tap into the dissatisfaction with Romney and McCain among the Conservative base. Another answer like he hit Fox with ("Can I participate in the current debate?")
Remember one of Reagan's turning points - the infamous "I paid for this microphone" line. It is time for "No More Mr. Nice Guy" and go for the throat, and be seen as "a man" not "a wierd intellectual."
SHOW "BALLS" and "LEADERSHIP".
Republicans want a fighter right now, and that's been Paul's weak point to date. The party is depressed, angry, and adrift, and is begging for a leader, not a panderer or follower.
Rhetoric, tone, and attitude are key right now.