America's Liberty PAC releases new ad ("How Rand Rolls")

[Gage]

Much more tame than the last one. I think they were trying to evoke the Ron Paul ad from 2012 also.

 

[timosman]

Weak.

 

[CPUd]

2/10 no fire.

 

[r3volution 3.0]

I thought it was fine.

Short and to the point (and no monster trucks this time...).

When you're eliminating the payroll tax, you don't need a lot of fancy advertizing gimmicks methinks - just tell them you're eliminating the payroll tax and you're good.

 

[presence]

good soundbytes

 

[Okaloosa]

I would have liked a mention of job growth as a result of this plan to be mentioned though.

 

[IndianaPolitico]

I would have liked a mention of job growth as a result of this plan to be mentioned though.

Its a 15 second pre-roll ad, I think the amount of content is fine.

 

[jct74]

It's for snapchat apparently, although I'm not sure why there is a 15 second version and a 11 second version.

Rand Paul Finds Medium for His Flat-Tax Message: Snapchat

Coming to a smartphone near you — if you happen to live in Iowa, Nevada, New Hampshire or South Carolina, that is: the first Snapchat ad for a presidential candidate.

The “super PAC” backing Mr. Paul, America’s Liberty PAC, will become the first to use the rapidly expanding social media app to advertise on behalf of someone seeking the White House in 2016.

Called “How Rand Rolls,” the 10-second spot talks up the Kentucky Republican’s new flat-tax plan, which he announced on Thursday.

Jesse Benton, the PAC’s director, said Snapchat offered two distinct advantages that other advertising did not. It can be highly targeted to people in certain geographic areas — in this case, voters in the early primary and caucus states. And it offers a high degree of direct interaction with the young audience Mr. Paul is trying to reach.

“We feel it’s an efficient way to reach the people Senator Paul needs to reach,” Mr. Benton said, adding that he expected hundreds of thousands of people to see it. He put the dollar amount the PAC is spending on the ad, which will also appear on the Internet, in the five-figure range.

Anyone scrolling through the curated story content on Snapchat in those four states could see the ad.

– Jeremy W. Peters

http://www.nytimes.com/politics/fir...shooting-leads-to-a-campaign-pause/#post-mb-7


this is the 11 second "snapchat cut" uploaded on America's Liberty PAC youtube channel:


https://www.youtube.com/watch?v=ZKoPjdiO1KI

 

[DisneyFan]

It's boring, but at least it's a million times better than the previous ad.

 

[TaftFan]

I think I'm going to prefer the PAC run by Frazee and Kibbe.

 

[timosman]

It's boring, but at least it's a million times better than the previous ad.

IOW, it sucks but not as much as the "fiery" ad. The question I have for the PAC is - WHY ?

 

[CPUd]

 

[timosman]

 

[CPUd]

 

[Kotin]

I think I'm going to prefer the PAC run by Frazee and Kibbe.

same

 

[Sola_Fide]

hahaha

 

[Texan4Life]

Its a 15 sec ad... I like it... at least is a million times better than the last one

 

[mz10]

Less bad than the last one for sure.....but why do they all have to have the same "Built Ford Tough" pickup-truck-commercial vibe?

 

[Foreigner]

I think I'm going to prefer the PAC run by Frazee and Kibbe.

But only America's Liberty PAC will air TV-commercials. (Assuming they can get the funds)

This was a 5/10 for me, but it's difficult to make something amazing and substantive in 15 secs. It's cool that they will run snapchat ads, will probably get free media attention since it's the first political ads to do so.

 

[nayjevin]

Less bad than the last one for sure.....but why do they all have to have the same "Built Ford Tough" pickup-truck-commercial vibe?

Because politics is not about appealing to sane people.