Branding Change
In support of the new era and to illustrate our objective of providing educational guides, the site’s secondary branding of “Liberty Forest” will soon be replaced with a new brand, “The Guide Point”. As part of this we have secured the domain name theguidepoint.com. The branding change will also help support an expanded scope of tactical efforts that we will use to support our Mission.
I like your approach to this. and
I think that you have correctly identified the "malfunction" of the "Liberty" movement. we have no "brand".
in today's world, we hear a LOT of wailing and gnashing of teeth over the word "Label" that a "brand" can be considered a "Label"
I will hold as self evident.
when I first heard this term, "I don't like the use of, or to use, "Labels". it caused a fight. my immediate response was, "WTF are you talking about? what the hell does that even mean?"
this terminology is still quite popular today. and here we are 9 years later, still laboring under this precept.
so, what is a "Label"?
in my line of work, if you tell me, "my heat is not working" that is not enough information. I am going to ask you to
"Label" your equipment for me.

is it a heat pump or a gas furnace? (is it a coal stoker?

) if the person cannot answer this query.. (and frequently they cannot.) this puts me in an awkward position... do I press the issue?
I submit that a "Label" is a classification sir. a category, a genre with distinctive identifying characteristics.
we cannot be a "guide point" if we do not have a Point sir. I submit that the first order of business is to chose a classification for ourselves.
myself, I chose "HVACTech" as my "label" long ago. I took a "position". Ron Paul himself let us down in this manner. HIS position is vague.
(or we would NOT be having this conversation)
consider,
Ron Paul, "I am a champion of the Constitution" would ANY of us.. have supported him... if we thought that what he was talking about... was what we have today?
(stupid question, eh?)
I submit that what lit the fire for the R3volution, was Ron Paul's undying dedication and loyalty to the "original Intent",
that this can ONLY be found in the 1791 version. and that the "guide point" is thus synonymous with Original Intent.
peace.