Primbs
Member
- Joined
- Aug 8, 2007
- Messages
- 2,860
Sorry - at this point I don't care about hurting people's feelings. My only goal is to win. If a few people get their egos crushed but Ron gets through the primaries, then that's what it takes (my ego included). This isn't about me, this isn't about you, this isn't about how people feel, this isn't even about Ron. It's about our country and putting it back on the right track!Matt, I think what you should do is actively promote giving money to targeted groups, but refrain from raining on parades, as you put it. Go ahead and pump out posts about who should be marketed to and how, but avoid saying "don't donate money to the blimp".
20+ years in marketing. Researched targeted advertising always generates more "bang for the buck".
I agree with OP. I haven't looked into this blimp idea, but I think it will be ineffective. Spend the money more wisely by going by the advice given by the OP.
Sorry - at this point I don't care about hurting people's feelings. My only goal is to win. If a few people get their egos crushed but Ron gets through the primaries, then that's what it takes (my ego included). This isn't about me, this isn't about you, this isn't about how people feel, this isn't even about Ron. It's about our country and putting it back on the right track!
I cannot stand idly by and watch fellow Ron Paul supporters throw away good money that could be better used elsewhere to get Ron elected. I have the knowledge and education and I am going to use every bit of it to get Ron elected.
Wouldn't your post be much better and more effective if it was titled: "Max out the grassroots bang for the buck!". It could still mention the blimp is not a good bang for the buck, but in a positive way instead of negative. What does your marketing marketing book say about positive vs. negative advertising?
I am not sure the campaign has enough time and talent and manpower for research targeted advertising. The campaign has been behind for months on answering emails, let alone segmenting the emails and upselling donors and encouraging volunteers to donate time.
This may be changing very quickly I hope. Most of the campaigns are overwhelmed this year. Even the top tier campaign are still trying to sign up people just to get on the ballots in many states.
I know McCain and Romney were out collecting signatures last week.
If you fly a blimp over a city and 1,000,000 people see the blimp, only x% of those people will be registered voters, and only about 10-20% of those registered voters will vote in the primary, and if it's a major city I would venture to say most of them will be Democrats (urban areas are almost always Democratic - in closed primary states this is a waste).
Sorry - at this point I don't care about hurting people's feelings. My only goal is to win. If a few people get their egos crushed but Ron gets through the primaries, then that's what it takes (my ego included). This isn't about me, this isn't about you, this isn't about how people feel, this isn't even about Ron. It's about our country and putting it back on the right track!
I cannot stand idly by and watch fellow Ron Paul supporters throw away good money that could be better used elsewhere to get Ron elected. I have the knowledge and education and I am going to use every bit of it to get Ron elected.