A blimp is a BAD IDEA - here is why

[acptulsa]

Some campaign expert you are. Not mentioning the delegates.

Oh, we're just the idiots who have been pwning him the last week solid. We only rate the kindergarten-level version.

Besides, he can't give us the first grade version until he passes the first grade himself...

 

[Primbs]

First of all, the blimp didn't generate this press coverage, it got a mention.

Secondly, so what? How does it affect the amount of people voting for Rand?

Answer: it doesn't.


Correct, but mass marketing is one of the least efficient, most expensive, least effective ways to do it. Direct marketing targeted to likely voters is the way to do it.

When the six hundred stories and TV news stories came out just about the blimp which advertised "Google Ron Paul." Many people who had never heard of Ron Paul would go to the internet and see all the videos, internet money appeals and the Ron Paul website and signed up with their own email on the Ron Paul website. That leads to new votes, new donations etc.

Efficiency is in the eye of the beholder. Why did the official Ron Paul campaign put out videos for mass media marketing? And by the way, does anybody still talk about those ads?

 

[Tod]

Turns out the blimp was the most memorable thing about the campaign, outside of the actual message.