A blimp is a BAD IDEA - here is why

[Matt Collins]

When was the last time you really listened to a TV ad or radio ad and cared? Being different is good, this is unique, it will get attention.

I agree that unique is good, to an extent. The reason companies keep spending millions of dollars on marketing via traditional media (print, radio, TV, outdoor, direct mail, etc) is because these methods of advertising ARE EFFECTIVE!

 

[happyphilter]

I think you would be able to buy time on targeted media which would be more effective and less expensive. It's all about frequency. People only see a blimp once. But if you spend the money to run dozens of ads, you get frequency. TARGETED FREQUENCY is the key to winning this.

true frequency is very important, but if we were to run ADs we would just be better off donating to the campaign, thats no fun.

 

[Matt Collins]

you'd be better off getting ... someone to paint their bodies with an RP theme and walk around times square.

This hasn't been done yet? I am surprised!

 

[Matt Collins]

true frequency is very important, but if we were to run ADs we would just be better off donating to the campaign, thats no fun.

What does HQ have to do with anything? Run your own ads through a PAC locally and get local meetup supporters to pool their money together.

 

[AlexMerced]

it'll be much more directr an easier to read, plus people can ask the person about RP, I wonder what the Naked Cowboy is up to these days

 

[hddn-agnda]

this is 3000 dollars, right?

start a chipin, if people want to throw down the cash, they will... I personally agree that this probably might not be worth it, but I'm still going to donate... I'll do anything to get this man elected.

 

[happyphilter]

I agree that unique is good, to an extent. The reason companies keep spending millions of dollars on marketing via traditional media (print, radio, TV, outdoor, direct mail, etc) is because these methods of advertising ARE EFFECTIVE!

They are effective when millions of dollars are pumped into the advertising. Its hard to measure what would give us more value, the blimp or TV/radio/billboard etc , if we spend the same amount of money.

 

[austin356]

When was the last time you really listened to a TV ad or radio ad and cared? Being different is good, this is unique, it will get attention. and like I mentioned before we will get a lot of free advertising on local news.

Unique is only important to the extent that it improve effectiveness.

If a blimp's uniqueness was soo unique that it improved effectiveness for advertising dollars dont you think in the free market that companies would have already saturated the blimp market?

Blimps are cool.

Paying for blimps to win an election is not cool.

 

[happyphilter]

What does HQ have to do with anything? Run your own ads through a PAC locally and get local meetup supporters to pool their money together.

I was just saying HQ knows where it needs advertising and it might be better to trust them to make the decision on what to do with our money. I can tell you one thing though, they would never buy a blimp haha, maybe they just haven't thought of it yet/

 

[austin356]

this is 3000 dollars, right?

start a chipin, if people want to throw down the cash, they will... I personally agree that this probably might not be worth it, but I'm still going to donate... I'll do anything to get this man elected.

$200,000 for the blimp, biggest waste of Money since FEMA started the "government laboratory" in New Orleans.

 

[AlexMerced]

for 200,000 dollars you can do a website where you send 100,000 people a dollar if they watcha series of videos, the other 100,000 would be for postage to send those dollars

that's 100,000 people awashed in videos

 

[Midnight77]

this is 3000 dollars, right?

start a chipin, if people want to throw down the cash, they will... I personally agree that this probably might not be worth it, but I'm still going to donate... I'll do anything to get this man elected.

Ummm, more like between $200,000 to $300,000.

 

[Matt Collins]

They are effective when millions of dollars are pumped into the advertising. Its hard to measure what would give us more value, the blimp or TV/radio/billboard etc , if we spend the same amount of money.

Not true. You have to look at numbers. All forms of advertising have what is called a CPM rate or 'cost per thousand' (m is Roman for 1,000). While a blimp might have a better CPM ratio, it isn't targeted at all. In fact it is the least targeted form of advertising because it only gets seen once, and the audience is wide, not narrow.

I work in radio. I have a minor in marketing. You don't need to spend millions of dollars to be effective.

I COULD WIN NASHVILLE for Ron (Fred's home town) if I had $500k or less and that includes all of the advertising I mentioned above except for of course a blimp. I can probably do it for $200k (in fact I'm going to try - more on that later)

 

[Matt Collins]

I was just saying HQ knows where it needs advertising and it might be better to trust them to make the decision on what to do with our money.

Uhh.... I take it you are not a libertarian? I personally know what is best to do with my money and don't trust anyone else to make decisions for me, especially someone far away in another city (such as DC). I don't think Ron wants us to trust him with our money, I think Ron trusts us with our own money.

Nevertheless, there are days I wonder if the HQ knows what they are doing or not. Since I have experience in advertising I am going to do my best on my own and with the help of other RP supporters to get him to win the primaries.

I can tell you one thing though, they would never buy a blimp haha, maybe they just haven't thought of it yet/

They wouldn't buy a blimp because as I said, it isn't a good bang for their bucks.

 

[happyphilter]

How about we just let people do what they want with their money

 

[AlexMerced]

Not true. You have to look at numbers. All forms of advertising have what is called a CPM rate or 'cost per thousand' (m is Roman for 1,000). While a blimp might have a better CPM ratio, it isn't targeted at all. In fact it is the least targeted form of advertising because it only gets seen once, and the audience is wide, not narrow.

I work in radio. I have a minor in marketing. You don't need to spend millions of dollars to be effective.

I COULD WIN NASHVILLE for Ron (Fred's home town) if I had $500k or less and that includes all of the advertising I mentioned above except for of course a blimp. I can probably do it for $200k (in fact I'm going to try - more on that later)

he's write I've done underwriting sales for radio, and am about graduate, any career marketers on the board... let's paint some guy up for 1000

 

[hddn-agnda]

Ummm, more like between $200,000 to $300,000.

waste of money.

 

[austin356]

Not true. You have to look at numbers. All forms of advertising have what is called a CPM rate or 'cost per thousand' (m is Roman for 1,000). While a blimp might have a better CPM ratio, it isn't targeted at all. In fact it is the least targeted form of advertising because it only gets seen once, and the audience is wide, not narrow.

I work in radio. I have a minor in marketing. You don't need to spend millions of dollars to be effective.

I COULD WIN NASHVILLE for Ron (Fred's home town) if I had $500k or less and that includes all of the advertising I mentioned above except for of course a blimp. I can probably do it for $200k (in fact I'm going to try - more on that later)

$600,000 is TN's proportional share of money raised relative to number of delegates.

 

[NewEnd]

It depends on how much it costs.

Are people tlaking of buying a blimp?


hmmm... that is very intriguing.

 

[austin356]

for 200,000 dollars you can do a website where you send 100,000 people a dollar if they watcha series of videos, the other 100,000 would be for postage to send those dollars

that's 100,000 people awashed in videos

Hey not a bad idea.

Lets pay Iowans and New Hampshirites to watch videos and then get their info and call them the day of the election and make sure they vote!!