Yup. They don't know and they don't care. It's like movies. When you go to see a movie, if it's crap, you don't care how many gazillion hours went into the special effects. You just know it's crap.
And in my opinion, this is crap. Because it's creepy. Normal people do not like this sort of thing. Only computer nerds think this stuff's cool.
I guarantee the people we're trying to convert to our cause will be turned off by this. It's just too weird (I mean the animated Ron Paul; it's just very very creepy.)