AdamT
Member
- Joined
- May 28, 2007
- Messages
- 4,915
Hmm... are you sure? It would be much more effective if they played it after they dimmed the lights.
edit: I think you will be able to buy time after the lights dim... audiences may not usually like ads, but I think yours is captivating and inspiring...
this seems to suggest it happens: http://www.commercialalert.org/news/Archive/2003/01/commercials-steal-show-at-movie-theaters
Honestly, I haven't been to the theater in the last year, but when I last went, I do remember seeing ads mixed in with the coming attractions
You are correct, and like I said, that's totally a different kind of thing. Ads run by Pepsi, etc, which are shown after the light go down, are 35mm surround sound film prints run through the projector. The cost of transferring our promo to 35mm film would be very expensive, and you would need a physical print for each theater. Then there is the cost of playing it.
I guess there is a slight chance some theaters could use a DVD or some form of digital movie file instead of a film print.
I'll look into it and report what I find out.