Paul has to do well in New Hampshire, not because New Hampshire itself has any great political significance compared with other states, but because it is a test of the message. If Ron Paul's libertarian message does not resonate with New Hampshire voters, whose license plates read "Live Free or Die", home of the Free State Project, who are known for their independent, libertarian stance on politics, then it is proof that Ron Paul's message is simply not popular enough for him to be president. This shouldn't come as a surprise. Ron Paul and other libertarians have been preaching the same message for decades and its landed on deaf ears. Now a few more people have started listening but that doesn't mean the entire country is converted or ready to be. Ron Paul needs to take 1st or 2nd in New Hampshire to prove that his message is really resonating with the American people. If New Hampshire isn't willing to back Dr. Paul you can rest assured that the rest of the country, who is far more moderate, will not.
10% - Pathetic
20% - Sorry, better luck next time
30% - Maybe we're getting somewhere
40% - This country is ready for big changes! White House or bust!