I believe that there is only one race: the human race. I hate racial division, and collectivism in all it's forms. However politically, I also understand and apply demographics.
No question it's dissonant. It hurts just like cognitive dissonance even though I know that demographics is the illusion. It incorporates intangibles like cultures and communities that you can't really quantify. We ignore demographics in politics to our own peril.
One day, God willing, we will emerge from our current collectivist nightmare into a world where race matters not at all. In the world we live in today, sadly, race remains an issue. "If you want to defeat the matrix you have to jack in" said the gentleman in the OP and it's true. If we are ever going to achieve King's dream of a society based on character rather than race, then we have to destroy the matrix, and to destroy the matrix we have to jack in.
The good news is that it can be done without sacrificing principle. Here I am, Scotch/Irish and Polish and full blooded American, ran in 2010 as a Republican (and won) in a heavily Democratic district...and won the Black vote.
If society were not already broken, then that would mean nothing. The fact alone that this is remarkable demonstrates that we as a society have not yet moved beyond race. Until we do, I will continue to seek to destroy racial collectivism from the inside by building coalitions around unifying ideas that bring all manner of people together. And part of that is targeting demographics. That's the dissonant part.
In 2010, we reached out to Black citizens in the district with the claim that I am fighting to restore Frederick Douglass's vision for the Republican Party. That is 100% true. Frederick Douglass spent the latter half of his life, and the majority of his political career, as a strict construction Constitutionalist. He fought for liberty, and human and civil rights. The parallels between Douglass's fight and our own are frankly amazing.
In the end, it boils down to selecting messaging that meets your audience. When you go to a group of dairy farmers, talk about raw milk. When you go to a group of gun rights activists, talk about concealed carry and carry in parks. When you go to a gathering of health and medical naturalists, talk about alternative medicine. When you go to a meeting of business people talk about taxes and regulations, and when you go to a meeting populated almost exclusively with Black Americans, talk about Frederick Douglass and why his vision is still important for us today.
It's not pandering unless you are lying, or pretending to do/be/support something you do not in the hopes of getting votes you do not deserve. Why would you talk to dairy farmers about alternative medicine?
I don't like demographic targeting any more than anybody else around these parts, which is to say not very much at all. But like it or not, demographics is a part of politics. I don't like it, but I bite the bullet and do it, because if we don't do it, we don't win.
Just remember, it is very possible to reach different demographics with tailored messaging without giving an inch on principle. It's hard, but it's possible. And alas, it's necessary. Just let's keep our eyes on the prize, and know that we are fighting to eliminate the very collectivist categorizations that we are using to gain access to be in the position to eliminate collectivism.
That last sentence sounds awfully dissonant doesn't it? I can say the exact same thing in a way that makes more sense... "Just let's keep our eyes on the prize, and know that we are fighting to eliminate the very matrix that we are using to gain access to be in the position to eliminate the matrix."
Do you feel that little squeezing sensation on the brain? Yeah, me too. One day society WILL finally move beyond race until we are (mostly) just the human race. There will always be reprobates, of course. Until then, for the purpose of achieving political victory, we will have to account for racial demographics. What we DO with that political victory, well, that's what determines whether we are principled champions of human rights, or despicable hypocrites who deserve to be dropped down the memory hole.
So I've mostly come to terms with addressing racial demographics in politics. I may not like it, but I recognize it's necessity.
my 2¢