My vote would definitely be for giving away some ad space towards 3 or 4 charities, the Make a Wish idea is awesome. Nothing wrong with selling a little space as well to help legitimatize the 'company' and help keep her afloat without being a drain on grassroots NON-infinite pockets.
I want a blimp on the West Coast for the Superbowl in AZ!!!! I will donate again for this to happen, but we have some time to organize that effort - let's see what happens with Airforce ONE first, learn from any mistakes (like the 'pledge drive' fraud), and do it again on the West coast in January...
"I see blimp people..."