If you want to make a brochure for women, then you need to have broad, general ideas of what Ron Paul would do for them. Sure there are a lot of women here who like the fine details in things (I am one of them lol), but I think for the average woman out there, we need to step back from the theories, professorial approach and come at this with hard hitting emotional big picture ideas. Having lots of pictures is probably a good idea too.
Here's some rough ideas I came up. Grammar and word choices probably aren't the best, but it gives you an idea of what I'm thinking.
- Ron Paul is the only candidate who understands the hardships our military families go through during times of war. He will give those families their ultimate dream by bringing the troops home. [picture of a serviceman and wife reuniting]
- Ron Paul is the only one who understands why it is becoming harder to keep food on our tables for our families. He knows exactly what needs done in order to keep the cost of living from continuing to climb each year.
- Ron Paul is the only candidate who believes we should keep the government out of our lives. He will trust you to make your own decisions based upon what is good for you and your family.
- Ron Paul is the only candidate who believes the government should keep their hands off of your hard earned cash. This way you can choose how to spend your money on what is important to you, instead of allowing bureaucrats in Washington to spend your money wastefully.
That's the type of language I think should be used in this brochure. Women don't need to know the how something gets done, they just want to know a man understands their troubles and will do
something. Do not make a brochure that simply lists his positions like the superbrochure did. It is boring and I don't think will work for the average woman in my opinion.
Also I don't think the OBGYN thing is a strong point at all. I know there's some women here who feel really strongly about theirs, but I couldn't care less about mine at all. Also note I have no children, so I think that's where the differences comes into play. I find women who have had children, love their OBGYN. Those who don't pretty much avoid them as much as possible.