achilles28
Member
- Joined
- Dec 13, 2007
- Messages
- 26
1) The youth demographic MUST VOTE ON PRIMARY NIGHT.
This is Pauls "base" of support. He kills it amongst those under 40.
One problem: only 25% of all votes cast in Iowa, were made by those under 40!
The other 75% of total votes cast were made by those >40 years old!
Solutions: Pre-register voters for Ron, with address and pick-up times.
Pre-register volunteer car pools assigned to local areas.
Hire a private cab or bus service outside covered areas.
In terms of campaign strategy:
Identify key themes that particularly resonate with the youth.
Tailor internet and TV ads that appeal to the younger demographic (grow the base).
Other solutions?
2) The Campaign MUST REACH THE MIDDLE-AGED AND ELDERLY
Ron gets killed amongst the middle-aged and elderly. His numbers are in the tank.
These are largely staunch, neocon Republicans who are happily accustomed to war and entitlements.
Sadly, this group comprises the Baby Boomer Generation, so their numbers are large.
Something must be done to appeal to the traditional notions of senior citizens and middle-aged.
Solutions: Additional demographic research is needed. For instance, identify top concerns for the middle-aged and elderly. Second, dig up our opponents record on those same issues, identify opposing votes, stances, views. Third, identify all instances where Ron supported and advanced those key issues/principles. Fourth, run ads/home phone/direct mail campaigns that high-light our opponents serial flip-flopping/hypocrisy/opposition to those sacred issues, while highlighting Rons support for them!
Other solutions?
3) The Campaign MUST REACH SELF-IDENTIFIED REPUBLICANS
Ron kills it amongst Independents. But he gets killed amongst self-identified Republicans.
Either he must move to the Party, or the Party must move to him!
Solutions: Again, more research is needed. Identify top concerns amongst self-identified Republicans (national defense, iran, the border, etc). Second, dig up our opponents record on those same issues, identify opposing votes, stances, views. Third, identify all instances where Ron supported and advanced those key issues/principles. Fourth, run ads/home phone/direct mail campaigns that high-light our opponents serial flip-flopping/hypocrisy/opposition to those sacred issues, while highlighting Rons support for them!
Other solutions?
This "problem-solution" attack method will help convert voters, cannibalize the opponents base, while expanding Rons. It's already the template for the "serial hypocrisy" ads, perhaps others. It's effective, and needs to be expanded, aggressively. Mitt, Santorum and Gingrich are open targets on a list of signature conservative issues (gun control, the border, carbon taxes, the deficit, the debt, regulation, the bailouts). We need to capitalize on these issues while we still have time.
http://www.cnn.com/election/2012/primaries/epolls/ia
This is Pauls "base" of support. He kills it amongst those under 40.
One problem: only 25% of all votes cast in Iowa, were made by those under 40!
The other 75% of total votes cast were made by those >40 years old!
Solutions: Pre-register voters for Ron, with address and pick-up times.
Pre-register volunteer car pools assigned to local areas.
Hire a private cab or bus service outside covered areas.
In terms of campaign strategy:
Identify key themes that particularly resonate with the youth.
Tailor internet and TV ads that appeal to the younger demographic (grow the base).
Other solutions?
2) The Campaign MUST REACH THE MIDDLE-AGED AND ELDERLY
Ron gets killed amongst the middle-aged and elderly. His numbers are in the tank.
These are largely staunch, neocon Republicans who are happily accustomed to war and entitlements.
Sadly, this group comprises the Baby Boomer Generation, so their numbers are large.
Something must be done to appeal to the traditional notions of senior citizens and middle-aged.
Solutions: Additional demographic research is needed. For instance, identify top concerns for the middle-aged and elderly. Second, dig up our opponents record on those same issues, identify opposing votes, stances, views. Third, identify all instances where Ron supported and advanced those key issues/principles. Fourth, run ads/home phone/direct mail campaigns that high-light our opponents serial flip-flopping/hypocrisy/opposition to those sacred issues, while highlighting Rons support for them!
Other solutions?
3) The Campaign MUST REACH SELF-IDENTIFIED REPUBLICANS
Ron kills it amongst Independents. But he gets killed amongst self-identified Republicans.
Either he must move to the Party, or the Party must move to him!
Solutions: Again, more research is needed. Identify top concerns amongst self-identified Republicans (national defense, iran, the border, etc). Second, dig up our opponents record on those same issues, identify opposing votes, stances, views. Third, identify all instances where Ron supported and advanced those key issues/principles. Fourth, run ads/home phone/direct mail campaigns that high-light our opponents serial flip-flopping/hypocrisy/opposition to those sacred issues, while highlighting Rons support for them!
Other solutions?
This "problem-solution" attack method will help convert voters, cannibalize the opponents base, while expanding Rons. It's already the template for the "serial hypocrisy" ads, perhaps others. It's effective, and needs to be expanded, aggressively. Mitt, Santorum and Gingrich are open targets on a list of signature conservative issues (gun control, the border, carbon taxes, the deficit, the debt, regulation, the bailouts). We need to capitalize on these issues while we still have time.
http://www.cnn.com/election/2012/primaries/epolls/ia
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