Persuasion. No matter how much we want it to be about the issues, it's not.
IT'S ABOUT EMOTIONS. Conquer emotions by using persuasion. Here's an example from Scott Adams.
IT'S ABOUT EMOTIONS. Conquer emotions by using persuasion. Here's an example from Scott Adams.
Just to give you a general idea of the things that he does, he likes to pick really visual images, because the mind just goes to visual. It's what you remember. So when Trump talks about his policies, he says, "I am going to build a big, beautiful wall with a door," so you've got this perfect mental image.
If he is talking about ISIS, he doesn't talk about, "Well, we are trying to beat an idea," or anything like that. He says, "They're cutting off people's heads and they're putting them in cages and drowning them." So it is this visceral, visual image.
If you compare that to, say, [Kentucky Sen.] Rand Paul, when he was in the race, it is hard to remember what Rand Paul was for because although his ideas might have been terrific, they didn't have a visual component. What does the Federal Reserve look like? Something, something, the Fed. That's just one example.