Make the message more mainstream.
There is generally one issue that keeps many folks from getting on board. I don't know how many friends have told me "I like a lot of his ideas but...". Rephrase his issue statements to not sound as scary to some folks. I see that this has essentially been done on the web site. But Ron Paul himself needs to phrase things this way when before the press or in debates. Saying or agreeing with statements like "Abolish the Federal Income Tax" on Meet The Press - Here is the transcript:
MR. RUSSERT: Let's start right at the very top, the issues. This is what you have been saying on the campaign stump, "I'd like to get rid of the IRS. I want to get rid of the income tax." Abolish it.
REP. PAUL: That's a good idea. I like that idea.
Viewers think to themselves: Our federal highways will close, our defense will not be funded, etc.
PAUL's response should have been more like "What I mean by that is to reduce federal spending to the point where the IRS is hardly even needed"
I was speaking to a normally very quiet friend of my wife about Ron Paul's foreign non-intervention policy and she started screaming at me that another Hitler would come to power. She sees Ron Paul base closure policy as a threat - she was raised in Austria and knows all about the Hitlers of the world. So can Ron Paul change his stand on this? No. But he could rephrase it by including an assurance that the U.S. WOULD come to the aid of any or our allies being invaded. We would wouldn't we? Even under RP, if Great Britain were being invaded, we would certainly come to their aid. So why not include that in the platform? Also, stress that America NEEDS a strong military for it's own protection and we can use all the money saved by bringing our troops home to help keep our military strong and up to date - this would bring in a LOT of folks scared that RP will weaken our defense.
Until these types of modifications are made, expect 5-9% of Americans to vote for him. Even with these modifications, he needs top-notch campaign management to win an election - addressed by the #1 choice in this poll. The modifications will bring in the Americans (besides Paulites) that pay attention and could get him up to possibly 20%. The top-notch campaign management will bring in many of the folks that don't pay attention.