Williams was supported in his switch & run for the House, against conservative Republican Mattie Lawson, by several longtime Republicans in Beaufort County. Former party chair Ashley Woolard, perennial candidate-seldom-elected Greg Dority, and self-styled political guru Bill Tarpenning campaigned for Williams. Most conservatives supported Dare County resident Mattie Lawson in a three-way race that included Jeremy Adams, who fashioned himself as a "Liberty" Republican. But when Adams lost in the primary he switched his support to Williams and campaigned against Lawson. This announcement of his endorsement of Williams came coincidentally about the time Williams wrote Adams a check to work for him as a "campaign consultant." Williams also reportedly hired Tarpenning and Woolard, to help in his campaign, operating under the guise of a business name to disguise their real identity. In the run-off Republican primary Woolard attacked Lawson. When Lawson won the run-off primary, Woolard, Tarpenning and Williams failed to support her in the General Election. Many believe this led to Democrat Paul Tine's capturing the House seat that had been a Republican seat held by Bill Cook.