real question is can we raise that much money? If so good idea
real answer: yes.
what an ad like this would do is get people who aren't interested in donating or necessarily even voting for RP to watch as the day progresses. It will also force all of the media outlets to cover it live...
as people watch it (the thermometer) progress they will get excited about it, and are then much more likely/primed to donate (just to see their name come up if nothing else), even if it's only five, ten bucks...
but when you consider 2 mil. potential readers, plus everyone watching CSPAN, and all sorts of other individuals out there listening to radio, tv, whatever...
yea, i think if this happened we could expect upwards of 12-15.
the number one issue people have, the thing that causes them to dismiss even the man's name itself is, "he can't win anyway." literally millions of people out there would be gung ho, but for that attitude. this would prove that not only can
he do it, but more importantly
we (and that includes them) can.
that's the unique advantage of the RP campaign is that even if you don't like the guy you still have to love that we're getting the establishment's goat (that is, if you were young once too ;} ). most people have ten bucks to throw at that alone, regardless of the cause.