This entire minimum wage hike campaign is just political shenanigans.
If you look at the numbers, per the Bureau of Labor and Job statistics, only 3.8 million (about 5%) of workers are making the federal minimum wage, half of which are ages 16-24. If they do raise the minimum wage a few bucks, it will be done incrementally over the course of a few years, and the hike will only affect a very small percentage of workers. The negative effects to businesses, particular large ones will be minimual because (a) most are already paying their workers above min. wage and (b) they have economy of scale on their side. Of course smalls businesses and low skilled people will hurt, but the govt doesnt give 2 shits about them. The economy is phony enough that raising it will have almost no ill effect. And there is no way to track the jobs that ARE NOT created anyway. So they'll be able to say "See that, you greedy capitalists, the economy didnt impode like you said!"
It's a debate where we are automatically set up the lose. Obviously we win the argument on moral/economic grounds, but from a public perception stand point, we lose. They'll paint anyone who opposes min. wage law as greed, insensative scrooges.
If you are trying to market ideas, I'd just avoid the debate, or stick to the belief that individuals should be free to price their own labor. But if you get sucked into saying that the minimum wage will ruin the economy then you'll lose.